Category: Blog

How to make your brand launch a success Behind every new brand and launch, there should be a defined communication and marketing strategy with clear objectives. When creating a brand, you have to ask yourself questions and have a starting point. For example, who are …

It is one year since the beginning of the pandemic and there is no doubt that event organisation is one of the most affected sectors as it has been subject to severe restrictions, due to the introduction of significant containment measures. For this reason, professionals …

Since their launch, social media applications have gained exceptional popularity, causing some apps on the market to acquire countless functionalities, due to their mass consumption. Nowadays, with many social media apps performing the exact same functions, it is hard to see why one would take …

Press releases are one of the most important tools frequently used by public relations and communication agencies to promote their clients. The benefits attained are innumerable; affordability, increased brand recognition and awareness, advertisement value and prestige lent to companies. Perhaps one of the most important …

Good interaction is fundamental in order to have success at work. The ideal professional needs to have an array of elements at hand in order to effectively interact with his or her companions in the workplace. This goes further than just being able to hold …

“To be or not to be, that is the question.” Arguably one of the most quoted lines from Shakespeare’s famous play Hamlet, it is very fitting when we consider the importance of hosting events from a corporate or a branding point of view. To be seen …

In recent years the figure of the influencer has become more and more recognised and demanded.  Influencers are those whose influence the opinion of others, in turn generating interest, increasing brand recognition, setting trends and lifestyle habits. These trend setters, especially those whose interests lie in …

Today we are able to use many diverse methods to increase brand visibility in order to create a well-known business.  A relationship with the media has always been one of the best forms of generating notoriety, growth and a memorable brand for businesses. It is …