Marbella, 10^th of September 2026. Property Partners officially inaugurated its new office in Marbella, located at Avenida Norberto Goizueta Daz, s/n, 29670, San Pedro de Alcántara, situated in one of Spain’s most international residential markets during a period of transformation regarding buyer origin and profile.

The event was attended by Francisco Javier García Ruiz, Deputy Mayor of San Pedro de Alcántara; Cristian Araya and Javiera Erazo, partners and heads of development for Property Partners in Marbella—with Erazo also leading the Málaga operations; Loreto Muyo Mir, Commercial Director of the new branch; and the founders and executive leadership team of Property Partners, led by Sergio Bermúdez, founder and CEO; Claudia Aguayo, International Director; and Felipe Reuse, Managing Director for Spain.

Marbella: Six out of Ten Buyers are Foreign Nationals

The opening of the new office comes at a time of quiet yet measurable shift in the composition of buyers on the Costa del Sol. In the first quarter of 2026, 60.9% of home buyers in Marbella were foreigners, compared to 39.1% of domestic buyers, while the average transaction value reached 769,218 euros. This is highlighted in the Marbella Property Market Report Q1 2026, compiled using benchmark industry sources such as the Center for Statistical Information of the General Council of Notaries (CIEN), Idealista, Knight Frank, and JUST Real Estate, alongside market analysis.

However, behind these aggregate figures, the map of origins is being redrawn: the British buyer, who dominated this market for decades, has declined by 38.7% compared to 2024 and currently represents 11.64% of transactions; Swedish buyers fell by 18.6% down to 8.95%; whereas the Netherlands grew by 3.8%, reaching 8.51%.

It is in this space that Property Partners positions its strategy. The company is establishing itself in Marbella as a Latin American-founded real estate network specializing in high-net-worth buyers—a segment that currently accounts for 4.7% of buyers in the municipality compared to the 4.8% national average, and whose share among all foreign buyers in Spain has grown by 11.6% year-over-year.

Housing prices also reflect the market’s strength. In July 2026, Marbella reached an average asking price of 5,950 euros/m², an all-time high in the Idealista series and 4.6% higher than a year earlier. In Nagüeles–Golden Mile, prices have already surpassed 8,200 euros/m².

From Madrid to Marbella

The opening coincides with another movement that is transforming the Spanish real estate market: the growing role of buyers and capital originating from Latin America.

The share of Latin American buyers among all foreign buyers in Spain went from 4.3% in the second half of 2024 to 4.8% in the same period of 2025, representing a relative increase close to 11.5%.

In parallel, real estate investment from Latin America reached €523 million in Spain in 2024, compared to just 22 million in 2019, the highest volume recorded in the period analysed by CBRE. More than 75% of that investment was concentrated in Madrid.

The Latin American presence is especially visible at the upper end of the capital’s residential market. According to Knight Frank data based on its own transactions, Latin American buyers currently represent around 20% of luxury housing operations in Madrid, ranking among the top international profiles of this segment.

For Property Partners, the next move begins to look toward the Mediterranean. High-net-worth Latin American buyers who initially chose Madrid as their gateway into Spain are expanding their interest to coastal second-home markets, with Marbella among the key destinations that concentrate this demand.

This connection also works in reverse through an international referral system, allowing clients in Spain to access real estate opportunities through Property Partners’ portfolios and teams across Chile, Peru, Uruguay, Mexico, Colombia, Argentina, the Dominican Republic, and the United States.

“For decades, Latin American high-net-worth families seeking to diversify their wealth beyond their home countries primarily looked to Miami. Today, Spain is playing an increasingly important role in that decision. Many start in Madrid for business opportunities, legal certainty, education or residency and, once established here, the next natural step is to look towards the coast. Marbella combines investment, wealth management and quality of life in a truly international market. We are not here to discover the Latin American buyer: we have been working with this market for years from across the Atlantic. And that bridge works both ways, as it also allows us to connect Spanish investors with opportunities in Latin America,” says Cristian Anaya · Partner and Franchise Owner of Property Partners in Marbella.

Why Marbella If Property Partners is already in Malaga?

The opening comes just a few months Property Partners´ arrival in Malaga city, though both locations serve different markets and buyer profiles.

While Malaga has established itself as a city undergoing significant economic and technological transformation, Marbella retains a strong focus on second homes, investment, and wealth management, with particularly high prices and entry-level price points accross its prime areas.

“Malaga and Marbella are geographically very close, but in regards to real-estate they are two different markets. Malaga attracts buyers that are often drawn in for work, technology, investment or urban quality of life. Marbella has a different focus: second homes, high-net-worth and international buyers making decisions based on a different criteria. Our model is built around strictly defined exclusive territories, precisely so that each office can develop an in-depth understanding of its local market. Opening In Marbella isn´t about replicating our presence in Malaga: it is about entering the market where the clients we are best placed to service make their wealth and property investment decisions,” notes Javiera Erazo, · Partner at Property Partners Marbella and Málaga.

Eleven Professionals for a Global Market

The Marbella office currently features a team of 11 professionals specialized in six key markets and buyer profiles: Latin American, British, Scandinavian, Central European, Arab, and domestic. The team brings robust international experience built across markets such as Latin America, the United States, and Spain, enabling deep insight into the specific characteristics and needs of each client profile.

This team structure deliberately responds to the transformation of the Marbella market: while Latin American specialization serves as a distinct advantage for the firm, it is part of a broader strategy designed to serve total international demand.

“Marbella is one of the most competitive real estate markets in Europe. Here, it is no longer enough to talk about personalised service, international clients or exclusive properties: there are excellent professionals who have been doing this for years. Our difference lies in combining local expertise with an international network that is capable of reaching the clients before they land in Marbella. We can start a relationship in Madrid, Barcelona, Santiago or Lima and continue supporting that same client when their next decision points to the Costa del Sol. And, at the same time, we have specialists covering the core markets that have historically shaped Marbella,” comments Loreto Muyo Mir · Commercial Director of Property Partners Marbella.

From Menorca to Marbella: eight offices in under four years

Property Partners’ expansion in Spain started in Menorca in December 2022. Since then, the firm has opened offices in Madrid-Arturo Soria, Madrid-Salamanca and Mallorca, Barcelona, Valencia, Málaga and now Marbella, reaching eight locations in less than four years.

Each opening represents an investment between €100,000 y €120,000 and generates between ten and twelve jobs, including both direct employees and collaborators. The expansion plan, structured around a franchise model, aims to reach forty offices in Spain and a portfolio of 4,000 managed properties by 2028.

The arrival in Marbella therefore represents a strategic milestone within this growth trajectory: it connects Property Partners´ Spanish network with one of the Mediterranean´s prime international second-home residential markets, while strengthening the real estate bridge the company has built between Spain and Latin America.

About Property Partners

Property Partners is a real estate network specializing in high-value properties, founded in Chile in 2015 by Sergio Bermúdez, current CEO.

It features over 50 international offices and 500 partners across Chile, Peru, Uruguay, Argentina, Mexico, Colombia, the Dominican Republic, the United States, and Spain. The company operates across four business lines: residential, commercial, land, and international. In Spain, it is present in Madrid, Barcelona, Valencia, Málaga, Mallorca, Menorca, and, as of September 2026, Marbella.

https://link.ppartnersgroup.com/marbella

La entrada Marbella paves the way for Latin American capital hand in hand with Property Partners se publicó primero en MN Comunicación.

La entrada The 4th anniversary of PESERICO, Puerto Banús, Marbella se publicó primero en MN Comunicación.

• Hotel Claude restores the artistic spirit of a house that, in the 1970s and 1980s, hosted opera rehearsals, literary gatherings, and social dances, and was the home of the French soprano singer Claude Devoize.
• The exhibition launches an ongoing cultural program open to the local public— featuring exhibitions, literary evenings, concerts, tastings, and culinary gatherings— that aspires to establish the hotel as a cultural landmark in the Old Town.
• With just seven rooms and an international clientele, the establishment boasts a slow travel model based on small scale, authenticity, and heritage preservation.
• Its commitment to the city translates into its ongoing collaborations with local artists, galleries, musicians, artisans, and suppliers, and will continue until late 2026 with the opening of Soleil Brasserie, the group´s first restaurant open to the public.

 Marbella, 29^th of July 2026 – Hotel Claude, Marbella´s first luxury boutique hotel, has yesterday unveiled an exhibition by artist Julia Roder in the common areas of the 17th-century mansion it occupies, just steps away from Plaza de los Naranjos. The event marks the beginning of an important cultural calendar – exhibitions, literary gatherings, live music and culinary experiences – with which the establishment reaffirms its commitment to the cultural life of the city and to a model of travel that is unrushed, authentic and deeply connected to its location.

An Evening of Reconnection Between the Hotel and the City

The opening has been held in the hotel´s marble courtyard and rooftop terrace, featuring a tour guided by the artist herself, live music and a tasting prepared by the in-house culinary team. Among the attendees were Kika Caracuel, 5th Deputy Mayor, Councillor of the Marbella City Council and 4^th Vice-President of the Málaga Provincial Council.

The exhibition brings together 18 paintings that engage in a dialogue with the building´s original architecture — the patio, the library and the upper terrace. With free entry, you will be able to visit until July 2027, making it accessible not only to guests but also to the residents of Marbella and those strolling through the Old Town during peak season.

“Exhibiting my work at Hotel Claude holds special significance because it is a place where art naturally belongs. The building itself tells stories, and its intimate atmosphere creates a unique dialogue between the artwork, the architecture, and the viewers. I hope that visitors leave not just having seen an exhibition, but having lived a memorable cultural experience,” said Julia Roder, the exhibition´s artist.

The Memory of a House that was a Cultural Centre in Marbella.

It is not a casual gesture: the art forms part of the biography of the house. Opened in 2007 as the first luxury boutique hotel in the city, Hotel Claude occupies a stately 17th-century residence in the heart of the Old Town, a building linked by local tradition to Empress Eugénie de Montijo and later the home of the renowned French opera singer Claude Devoize and her husband, Don Juan Berjano. The couple´s passion for music, art and culture converted the house into a place for artists, intellectuals and illustrious guests, and during the 1970s and 1980s the property was a prominent feature of Marbella´s cultural scene, with opera rehearsals, literary gatherings and society balls within its walls. That legacy continues to define the hotel´s identity today.

From Accommodation to Cultural Ambassador of the Old Town

The exhibition is not an isolated event, but rather the first element of a long-term strategy through which Hotel Claude aims to establish itself as a cultural host, a social meeting place, and an ambassador for Marbella. The establishment often collaborates with artists, galleries, cultural organisations, musicians, artisans and businesses of the city, and creates a calendar that will bring together displays of art, literary gatherings, concerts, wine tastings and culinary experiences open to the guests as well as the public.

“Hotel Claude is not simply a hotel; it is a house with a soul, where history, culture and genuine hospitality come together to create truly memorable experiences. Every decision we make is guided by one principle: making every guest feel they have discovered something truly unique. As we continue to evolve, our ambition is to preserve the timeless character of this remarkable house while enriching it with exceptional gastronomy, art and cultural experiences that celebrate the spirit of Marbella. We want every guest to leave not only with wonderful memories, but with a genuine emotional connection to Hotel Claude—one that inspires them to return and become part of our story,” stated Olivia Voicu, manager of the hotel.

Seven Keys to Handling Volume Growth

The cultural focus aligns with a business model built on a small scale. Rather than pursuing volume growth, the hotel has chosen to grow in depth: its seven rooms, each dedicated to an Andalusian province and designed around craftsmanship, local materials, and bespoke furniture – support and ethos of travel at a leisurely pace. This approach invites guests to explore the city on foot, stay in a meticulously restored historic residence —the most recent comprehensive renovation completed in 2021 — and discover Marbella from within its historic center, just minutes from the Mediterranean. Since then, the property has maintained ongoing investments in its rooms, common areas, technology and service.

With only seven keys, the hotel operates with a team of around 12 hospitality individuals who drive the service, supported by a selected network of external collaborators, including chefs, sommeliers, artists, musicians, photographers and event specialists, enabling the creation of bespoke experiences without compromising intimacy.

The guest profile explains a significant part of this strategic focus. 95% of clients come from international markets, compared to 5% from the national market, with the United States, the United Kingdom, Germany, the Netherlands, and Switzerland leading the list of popular nationalities. These travelers are predominantly older and possess high purchasing power: 23% are aged 50-59; 22% are 40-49; 18% are 60-69; and 16% are 30-39. They travel for leisure, business, and increasingly, for short getaways. Between 15% and 20% are repeat guests, a loyalty rate rarely seen in establishments of this size.

The same principle guides its commitment to sustainability, an approach the establishment views primarily as the preservation of heritage, collaboration with regional suppliers, artisans, and seasonal producers, waste reduction, and conscious operational decisions. This approach has earned the hotel industry recognition — including the Booking.com Traveler Review Award 2026 and the Tripadvisor Travelers´ Choice 2026 —as well as the appreciation of guests who value authenticity and discretion over conventional luxury. Hotel Claude is part of the Grand Hotel & Suites Group, while also operating Graffiti Suites, an aparthotel brand with two properties in Málaga.

The Next Chapter, Soleil Brasserie

At the end of 2026, the cultural program will coincide with the opening of Soleil Brasserie, the first restaurant to be open to the public. Led by the Executive Chef Volodymyr Huk, whose background blends classic European culinary training with extensive experience in fine dining and luxury hospitality, the restaurant will offer refined cuisine with Mediterranean accents in an intimate dining room seating.

The group estimates that the majority of the restaurant’s clientele will consist of residents and visitors who are not staying at the hotel. This projection positions Soleil Brasserie as a dual asset: it diversifies the establishment’s revenue streams and, above all, opens the brand up to a local audience that previously had no reason to step inside a seven-room hotel, thereby reinforcing its identity as a culinary and social destination within the Old Town.

ABOUT HOTEL CLAUDE

Hotel Claude is Marbella’s first luxury boutique hotel. Opened in 2007 in a 17th-century mansion in the Old Town, just steps away from Plaza de los Naranjos, it features seven unique rooms themed around the provinces of Andalusia, a historic marble courtyard, a library, and a rooftop terrace. It is part of the Grand Hotel & Suites Group, which also operates the Graffiti Suites aparthotel brand in Málaga. Its team of approximately twelve professionals works with a network of local collaborators—including chefs, sommeliers, artists, musicians, and photographers—to create bespoke experiences.

www.hotelclaudemarbella.com

La entrada Travel at a leisurely pace amidst 17th century walls: Hotel Claude combines local art and slow travel in the Old Town of Marbella se publicó primero en MN Comunicación.

• The Venetian brand makes its anniversary in Marbella an international hit: for the first time in Spain, it has presented its first iconic bag (Itinera), its first fragrance collections (Form and Essence), and its sartorial new masculine collection Taschino FW26.
• The Peserico Group closed 2025 with a consolidated turnover of more than 130 million euros (+5% in respect to 2024) and forecasted 10 new openings in 2026, among which are Berlin, Miami, San Francisco and Doha. 
• The brand continues consolidating its growth in Puerto Banús, where it has registered a two-digit growth in respect to 2025, thanks to the loyalty of its customers and the constant increase of an international audience. 

Marbella, 23rd July, 2026 – The Italian brand Peserico celebrated the fourth anniversary of its boutique in Puerto Banús, the brand’s first in Spain, with an exclusive night that transcended celebration: the gathering became a European showcase for the house’s three great novelties of 2026. Since its opening in 2022, the Marbellan space has consolidated itself as one of the strongest luxury retail enclaves in the Costa del Sol, loyal to the brand’s DNA: 100% Italian dressmaking, discreet elegance and craftsmanship that is passed on from generation to generation.

 An International Expansion in Full Force

The anniversary arrived during a time of strong growth for the company. At the end of 2025, the Peserico Group reached a consolidated turnover of more than 130 million euros, 5% more than in 2024, and the forecasts for 2026 confirm the trend: retail turnover grows by 10% and online sales by 20%, already representing 5% of total turnover. The brand has 66 boutiques of direct management – which make up half of the turnover – and it foresees 10 new openings and 10 reforms of existing shops in 2026, with strategic arrivals in Berlin, Miami, and San Francisco, as well as Doha in June, with open negotiations in Riyadh and Jeddah. The United States consolidates itself as the brand´s main market, with 30% of turnover in 2025 and a growth of 11%. Marbella remains the label’s only boutique in Spain and is at the level of destinations such as Capri, Saint-Tropez, Porto Cervo or Mykonos within the brand´s Mediterranean map.

 “That our fourth anniversary in Marbella coincided with the three strategic launches was not by chance. This boutique has shown us that an international client searching for exactly what we make exists: real quality, coherence, and timeless beauty. The Costa del Sol today is one of the most relevant markets in our international vision”, declared Riccardo Peruffo, CEO of Peserico.

Four Years of Puerto Banús: A History of Loyalty.

In just four years, the boutique in Puerto Banús has become a meeting point for a sophisticated, loyal and international clientele. In their last financial year, 65% of their sales came from repeat customers, driving sustained double-digit growth. The brand particularly attracts buyers from Russia, the Middle East, Scandinavia, the United Kingdom and Central Europe, while the client profile continues to be rejuvenated and increasingly committed to the total look as an expression of the brand´s aesthetic universe. 

Peserico Expands its Universe with Three New Releases

During the evening event, the boutique exclusively presented the brand’s three new releases to Spain. 

ITINERA — The Boutique´s First Iconic Bag

In the SS26 collection, Peserico adds an elevated look to the protagonist´s accessory, using Itinera, their first iconic bag. Its name, derived from the Latin word itineris — journey, route — pays tribute to feminine dynamism. Thanks to its foldable outer corners, the bag transforms from a compact silhouette to a spacious shopper, adapting effortlessly from day to night. Available in two sizes, with options of refined leather or a canvas bi-material, it incorporates the diamond-cut Punto Luce chain into the handles, an unmistakable hallmark of the house. Presented last March in Milan, in Via della Spiga, and now arriving in Marbella with immediate availability in store and prices from €549 to €695. 

FORM AND ESSENCE —The First Fragrance Collection

Peserico takes a natural step in its history: to translate its sartorial essence into perfume. The brand has entrusted this mission to the perfumist Caterina Roncati, founder of the unique  Genoese house of Strega del Castello. The result is three fragrances and a scented water that narrate the moments of the day: Aurora Nobile (feminine, a vibrant combination of pear, orange blossom and Bourbon vanilla) available in the boutique for a price of €180; Luce Sublime (unisex, sea accords with notes of cardamom, cedar and vetiver, also available as a scented water) and Tramonto Ambrato (unisex, citrusy and fruity on a warm amber base), both available for €135 each. 

Taschino FW26 – a New Sartorial Code

With the masculine collection FW26, the brand introduces a new code of identity: the trouser pocket (taschino). Inspired by the work overalls of days gone by, where the tailor’s measuring tape was always kept to hand, the detail becomes an emblem of passion, craftsmanship, and attention to detail. Within the men´s collection, a double backstitched trouser pocket, clean and precise, with the deliberately discreet logo integrated into the construction of the trouser: elegance understood as a tailor-made life. A feminine version of the model is also available. 

A Brand with History: Tradition, Evolution and a Global Gaze

Founded in 1962 as a small custom-made trouser workshop in Cornedo Vincentino, Peserico has spent more than six decades combining sartorial tradition, technical innovation, and aesthetic awareness. Today, it is internationally recognised as an ambassador of silent luxury: integrally Italian production, family spirit, and a permanent commitment to sustainability under the most rigorous European standards. The development of its men´s collections stands out among the company´s strategic focus areas: following the opening of the men’s flagship store in Forte dei Marmi, Cannes took over last February — a move that directly connects to the launch of the Taschino FW26, presented in Marbella.

“Each opening, each launch, is an opportunity to tell who we are. In Marbella, we have found a second home and an audience who understands that true luxury is in the emotion that a well-made garment instills”, concluded Riccardo Peruffo.

https://eu.peserico.com/es 

La entrada Four years of Italian elegance in Marbella: Peserico expands its universe of luxury and sophistication se publicó primero en MN Comunicación.

Marbella, 3^rd June 2026 – After the strongest growth cycle of the past five years, the real estate market of the Golden Triangle (Marbella, Estepona and Benahavís) is entering a new phase of normalisation and stability. The market is now marked by more selective demand, greater pricing discipline and the continued consolidation of the Costa del Sol as one of the world’s leading prime residential destinations.

This is reflected in the DM Properties | Knight Frank Market Report 2026, the annual report published by Diana Morales Properties, Knight Frank’s exclusive associate in Marbella.

Transition towards a more mature and selective market

In 2025, the Golden Triangle recorded 8,540 residential sales. Marbella accounted for 51.3% of the total, with 4,379 transactions, followed by Estepona with 3,449 sales and Benahavís with 712. After growing by 6.75% in 2024, the market recorded an approximate 4.5% moderation in the number of transactions in 2025.

This shift is also reflected in average transaction prices per square metre. Price growth has moderated from around 14.5% in 2023 to levels close to 9% in both 2024 and 2025. In 2025, average prices reached €4,424/m² in Marbella (+7.67% year-on-year), €4,112/m² in Benahavís (+9.24%) and €3,214/m² in Estepona (+10.89%).

Together, these figures point to a more balanced, selective and sustainable market, in line with the maturity seen in established international prime destinations.

Growing resistance to unrealistic prices

One of the report’s main findings is the change in buyer behaviour. Today’s buyers are more analytical and disciplined than in previous years.

Outside the ultra-prime segment, where demand continues to support record prices for exceptional properties, there is growing resistance to unrealistic asking prices. This trend is confirmed by the average gap between asking prices and final selling prices recorded in 2025, which stood at 13.63% for villas and 11.10% for apartments.

The result is a clearer penalty for overpriced properties and a stronger focus on accurate pricing based on real market value.

Marbella as a global residential destination and long-term family asset

The profile of high-net-worth buyers has evolved significantly. More and more, buying a home in Marbella is not only about finding a second residence for seasonal use or making a short-term investment. It is also about acquiring a long-term family asset to enjoy, preserve and pass on.

Global geopolitical uncertainty, tax pressure in other jurisdictions and the search for safe, stable environments continue to reinforce this behaviour. This is strengthening the Costa del Sol’s position as a competitive residential destination, with a quality of life that remains difficult to match among traditional luxury markets.

The international buyer base is now structurally diverse. Alongside strong demand from the United Kingdom, Sweden, the Netherlands, Poland and Germany, the report points to growing interest from North America, the Middle East and Eastern Europe.

Prime prices continue to outperform the global average

Despite the moderation in sales volumes, the shortage of quality stock and buildable land continues to support prices, particularly in the prime segment.

According to the PIRI 100 index, published in Knight Frank’s The Wealth Report 2026, prime residential values in Marbella rose by 8.1% in 2025, significantly above the global prime market average of 3.2%.

This places Marbella among the stronger-performing luxury residential markets worldwide and reinforces its position among leading international prime destinations. Demand remains particularly strong in established locations such as the Golden Mile, Sierra Blanca, Nueva Andalucía, Los Monteros, La Zagaleta and El Madroñal.

“2025 was another very strong year for the Costa del Sol property market. However, over the past twelve months we have started to see signs of normalisation. Demand remains healthy, but buyers have become more selective and asking prices are being examined more carefully. We do not see this as a loss of appeal, but as the natural evolution towards a more balanced and sustainable market,” said Pia Arrieta, Principal Partner at DM Properties | Knight Frank.

Outlook for 2026

Early local data for 2026 confirms a more selective market across the Golden Triangle. Residential sales fell by 35.6% in the first quarter of 2026 compared with the final quarter of 2025, following a particularly active end to the year. Average prices, however, remained broadly stable over the same period. This suggests a moderation in transaction volumes rather than a general price correction.

Demand remains robust for prime and distinctive homes in areas with limited quality supply, where prices are expected to show the greatest resilience. In the wider market, asking price adjustments are likely to become more common and average selling times may lengthen slightly.

Spain remains one of the stronger economies in the Eurozone, with GDP growth forecast at around 2.4% for 2026, inflation close to 2% and unemployment at historically low levels. The ECB´s expected rate cut, as well as the growing diversification of international buyers, points to a favourable environment for real estate investment in the Costa del Sol all-year round.

About DM Properties | Knight Frank

Diana Morales Properties has been active in Marbella’s property market since 1987, making it one of the Costa del Sol’s longest-established luxury real estate agencies.

The company has built a strong national and international reputation as a boutique agency in the luxury residential sector. Having previously represented Sotheby’s International Realty and Christie’s International Real Estate, it is now Knight Frank’s exclusive associate in Marbella.

DM Properties | Knight Frank combines deep local market knowledge with Knight Frank’s international network of more than 700 offices across over 50 territories.

www.dmproperties.com

La entrada Marbella enters a more balanced phase and consolidates its position among leading international prime destinations se publicó primero en MN Comunicación.

• LPA participates in the creation of Andalucía´s first federation of real estate associations, scheduled for the 11th of May 2026, to regulate the sector and establish an official register of agents 

• Specialist training and client experience are emerging as key strategic pillars to raise professional standards across the Costa del Sol 

• LPA is negotiating a pioneering framework agreement with property developers from Málaga to Sotogrande to promote best practice and protect buyers 

• With 106 active members and the goal of reaching 120 in 2026, the association is expanding its territorial influence with a recruitment event in Málaga on the 3rd of June 

Marbella, 20th of April 2026- The real estate sector on the Costa del Sol is experiencing a moment of profound transformation. International demand shows no signs of slowing down, prices remain at historically high levels, and the buyer profile, increasingly demanding, more informed, and more global, is redefining the rules of the game. In this context, The Leading Property Agents of Spain (LPA), the association that brings together the region’s leading real estate agencies, has launched a 2026 agenda that goes far beyond typical growth objectives: it aims to build the regulatory and institutional foundations that the sector has needed for years. 

The roadmap has been shaped through strategic breakfasts that the association holds regularly with its members. These bilingual meetings conducted in Spanish and English have become a benchmark in the sector for analysing the market, sharing knowledge, and anticipating trends. The last one addressed the evolution of the sales and letting market, legal updates affecting tourist rentals, the growing impact of artificial intelligence, and the potential of MLS (multiple listing systems) to support collaborative marketing between agencies. The consensus was unanimous: the sector is advancing, but it needs structure.

“The Costa del Sol is one of the most dynamic and competitive real estate markets in the world, but to consolidate that position in the long term, we need clear rules, high-quality training, and professionals who inspire trust. That is the kind of project that we are building: a sector in which the client is protected, the agent is qualified, and the developers operate with genuine guarantees”, said Álvaro Botella Fernández, President of LPA. 

Artificial intelligence and training: the bet on the qualified agent

Artificial intelligence and digitalisation play a central role in the debate. AI tools are simplifying tasks that previously consumed hours of work (automated valuations, document management, demand analysis), and more advanced agencies are already integrating them into their daily operations. However, experts at the LPA breakfast agreed that technology does not replace the agent: it enhances them, provided that they have the appropriate training to use it effectively. That is where the association wants to make a difference. 

The association continues to work on a training program that aims to become the benchmark standard for the sector on the Costa del Sol. It is designed in collaboration with the national federation and adapted to the specific characteristics of the local market, with predominantly international demand and operations that require legal, fiscal, and commercial knowledge in several languages. The objective, in addition to training professionals, is to define who can carry out the activity with real guarantees for the client. 

The birth of the Andalucían real estate federation: before and after

This regulatory ambition finds its most ambitious expression in what is set to be the institutional milestone of the year: the establishment, on the 11th of May, of the Federation of Real Estate Associations of Andalusia. The project, which will bring together the most important associations from across the Andalusia region, is born with the explicit mandate to promote sector regulation and implement a formal registry of agents. Belonging to this registry will require meeting a demanding criterion: certified training, civil liability insurance, physical presence, and a variable professional track record. 

“What is signed in Andalusia in May will mark a before and after for the sector”, says the president of LPA

The new federation will work in close coordination with the API School of Andalusia, with whom it is planned to sign a collaboration agreement that unites the efforts of both institutions on a common front. The agreement, which will be negotiated after the formal establishment of the organisation, aims to avoid duplication and increase the capacity for dialogue with public administrations in order to definitively implement a regulatory framework for the sector in the region. 

Framework agreement with developers: structure and guarantees from Málaga to Sotogrande

In parallel with this institutional work, LPA is advancing one of its projects with the greatest direct impact on the market: an agreement with real estate developers active on the Costa del Sol, from Málaga to Sotogrande. The negotiation, which is expected to be formally presented to developers in the next few months, looks to establish structured commercialisation channels, guarantees for agencies and clients, and an incentives system for developers who sign the contract. The mechanism will also include control tools to address the bad practices that still erode the confidence of the end buyer. 

New board of directors, 120 members, and expansion into the Málaga capital 

Following the celebration of its general assembly, LPA now has 106 active members and has set the goal of reaching 120 members by the end of 2026. The association is chaired by Álvaro Botella Fernández, and its new board of directors is made up of Mia Pearlman (Affinity Elite), José Carlos León (Nvoga Inversiones), Christopher Clover (Panorama Properties), Mariano Ariel Beristain (DMP Realty), Setareh Mohregi Shakiba (Lucas Fox DILS), Javier Pérez de Vargas Ruedas (Pérez de Vargas Abogados), Marina Nitzak (LMG Real Estate), Brice Benarroch Mennessons (Benarroch Real Estate), and Sean Woolley (Cloud Nine Consulting). 

To achieve the growth objective, the association has turned its focus to the capital Málaga, an expanding market that has historically remained outside the margins of the coastal corridor dynamics. On June 3, an event specifically aimed at attracting new agencies will be held in Málaga, representing a strategic step for LPA as it expands its reach to the provincial capital. This initiative responds to Málaga’s growing prominence as one of the main business, technological, and creative hubs in southern Europe, consolidating itself as a particularly attractive environment for the development of new professional synergies and collaboration opportunities. With the emerging Andalusian federation, agreements with developers under negotiation, and a training program in development, LPA is approaching 2026 as the year in which the professionalisation of the Andalusian real estate sector ceases to be a goal and becomes a reality. 

ABOUT LPA

Founded in June 2020 by a group of professionals with extensive experience on the Costa del Sol, The Leading Property Agents of Spain (LPA) currently brings together more than one hundred companies in the real estate sector. Its mission is to promote a transparent, professional, and client-oriented market, encouraging collaboration between agencies, technological adoption, and the continuous improvement of service. 

www.lpaspain.com

La entrada LPA strengthens the professionalisation of the real estate sector on the Costa del Sol and approaches 2026 with a strategic plan across the region se publicó primero en MN Comunicación.

• Karim Rebeiz (18), an IE University student, was awarded first place of the first edition of the MEC with his project F925, a clothes brand inspired by entrepreneurship, which already has a TikTok account with a community of more than 250,000 followers. The prize included 3000 euros in seed funding and 6 months of mentorship with Tech2Impact.

• Jonas Tellander (cofounder of Storytel), Linda Höglund (CFO Job&Talent, ex-Goldman Sachs and Klarna), and Andreas Mihalovits (Global Super Angels Club, 180+ startup investments) evaluated the projects with the same judgment that they would apply in a real investment round

• Based on references such as Shark Tank, Junior Achievement, and DECA of EE.UU, The Pool of Talents is unique in the Spanish business-education landscape: an ecosystem founded by and for students that connects the classroom and the business world with international standards.

MARBELLA, 11th of April 2026- What until now has only existed in Silicon Valley, Boston, and New York has just touched down in the Costa del Sol. The Pool of Talents, the first student-led initiative that connects young people from Marbella with the real business world, celebrated its official launch this Saturday with the first edition of the Marbella Youth Entrepreneurship Cup (MEC), an unprecedented entrepreneurship competition in Spain that puts students aged 16 to 21 in front of real investors to defend their business projects in three minutes.

The event, held in The Pool Marbella- located on the first floor of El Corte Inglés El Capricho- brought together more than a hundred attendees, including entrepreneurs, representatives from the education sector, international investors, and families. The event also featured the presence of Vanessa Ortiz de Zárate Galeras, councillor for the Nueva Andalucía district in the Marbella City Council, who has supported the initiative since its early stages.

A MODEL THAT COMES FROM AMERICA

The Pool of Talents draws directly from the Anglo-Saxon entrepreneurial culture. Its format combines the philosophy of the popular TV show Shark Tank- adapted in Spain as Diners- with the youth talent acceleration model promoted by organisations such as Junior Achievement, DECA, and Y Combinator in the United States. In this context, the competition is not just a contest: it is a high-demand environment in which participants receive real mentorship, face tough questions, and present before a panel of investors that makes no concessions. 

The initiative was born in February 2024, by two students in Marbella, Carlota Pulido and Yuval Arbel, who, when trying to find internships in their area, encountered a complete lack of opportunities for young people despite the more than 24 international schools present in the area. Their response was to create an ecosystem that did not exist. 

“We are creating opportunities so that students are able to step out of the classroom and enter the real world where they can find their feet. Conventional education is no longer designed for the speed and complexity of today’s world. The Pool of Talents is the answer to this gap”, said Shahrzad Rostamian, CEO of The Pool of Talents.

THE GRAND FINAL: EIGHT TEAMS, THREE MINUTES, ONE WINNER

After weeks of mentoring and preparation, eight finalist teams took to the Pool Marbella stage to present their business projects before a demanding jury of three figures of international reference:

• Jonas Tellander, co-founder of Storytel, the main audiobook platform in Europe with more than 2.5 million subscribers and available in more than 40 languages.
• Linda Höglund, CFO of Job&Talent, with experience at Goldman Sachs, Klarna, and Electronic Arts.
• Andreas Mihalovits, co-founder of Global Super Angels Club and founder of Marbella Tech Angels, with more than 180 startup investments in his portfolio. 

Each team was given exactly three minutes to present their idea, followed by a tough round of questions from the jury. The evaluation criteria (innovations, market potential, team capability, and ability to respond under pressure) replicated the standards of any real investment process. 

Karim Rebeiz (18), IE University student, was awarded first place of the first edition of the MEC, which included 3000 euros of seed funding and six months of mentorship through the Tech2Impact Edge program, an accelerator with a global network of more than 1000 innovators present across 60 countries. His project, F925, a fashion brand inspired by entrepreneurship, also stands out for its digital traction, with a community of more than 250,000 followers on TikTok.

Second place went to StyleBot, developed by Naiya Belén, Tedde Van Den Berg y Ainara Miqueo Olavarría (17), Atlas American School of Malaga students. Their proposal: an AI-powered styling app that allows users to optimize their wardrobes using clothes they already own, aligning with new, more sustainable, and more efficient consumption trends.

MORE THAN A COMPETITION: THE LAUNCH OF AN ECOSYSTEM

While the MEC marked the official launch of The Pool of Talents as an organisation, the initiative has in fact been active in Marbella for over a year with a model that goes far beyond one-off events. The platform is built on three pillars: potential, preparation, and opportunity. It offers both public programs open to all students – such as workshops, case competitions, and the MEC – as well as exclusive opportunities for partner schools, including internships, company visits, mentorship access, and a yearly schedule of activities.

Their academic partners include IE University and Marbella International University Centre (MIUC), as well as leading schools such as The British International School of Marbella and EiC. On the corporate side, the event was supported by Cuatrecasas, a leading law firm with more than 100 years of history, Saboris, a catering company committed to healthy nutrition in educational and corporate settings, and The Pool Marbella, which provided both the venue and access to its entrepreneurial community. 

“The Pool of Talents is the infrastructure that Marbella needs to connect young talent with the real world. We have built a model that works because it is designed by students and for students, with the rigor and standards that today’s market demands,” said Carlos Bazaco Cruces, COO of The Pool of Talents, during the event. 

FIRST IN SPAIN, A BENCHMARK IN EUROPE

The Pool of Talents positions itself as the first non-profit community-based initiative of these characteristics in Spain: an ecosystem that develops young talent founded by students with an association-based structure that integrates the logic of the American business world- pitching before investors, acceleration mentorship, multi-sector exposure- within the educational environment of the Costa del Sol.

With more than 24 international schools in Marbella and a high-income community with a global profile, the city offers unique conditions for this model to scale. The founders are already working on expanding their programs for the next academic year, with new university and corporate partnerships on the horizon.

ABOUT THE POOL OF TALENTS

The Pool of Talents is an association founded in February 2024 by students Carlota Pulido and Yuval Arbel with the aim of connecting young people between the ages of 16 and 21 with real corporate experience. It operates as a non-profit organisation and collaborates with universities, international schools, and business leaders in the region to offer internships, competitions, inspirational talks, and specialised mentoring. Their mission: to prepare high-potential young people for a world that conventional education is not designed to address. 

www.thepooloftalents.com

For more information:

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Marbella, 23rd March – Artificial intelligence is increasingly transforming every sector of the global economy. After revolutionising industries such as marketing, finance and medicine, it is now beginning to make headway with one of the markets that traditionally has evolved more slowly in terms of technology: real estate.

Although artificial intelligence is already transforming multiple industries, its application to the property search in Spain continues to be limited. Day to day, most agencies continue to rely on traditional filtering systems based on location, type, size and property price. However, the emergence of new AI-based tools is starting to set the course for the next evolution of the sector.

In Marbella, one of Europe’s most dynamic luxury residential destinations, the company Costa Sunsets has implemented a pioneering AI-powered property search engine that allows users to find homes simply by describing how they want to live. For the first time, a real estate agency on the Costa del Sol is setting a new benchmark for innovation in Marbella’s property market.

The tool works in a similar way to the conversational systems popularised by platforms such as ChatGPT. Instead of using technical filters (such as price, square metres or number of bedrooms), users can describe in natural language the type of home they are looking for with phrases such as: “a modern villa with sea views, a lot of light and close to the beach in Marbella”. Based on this description, the AI analyses and cross-references the information with hundreds of available properties on its platform. It does this by interpreting both text and images to identify those that best match the search, even when the buyer is unfamiliar with typical real estate terminology.

According to Costa Sunsets, this pioneering idea on the Costa del Sol aims to adapt property searches to the way buyers actually think. “Artificial intelligence is changing the way people discover information, and the real estate market is no exception. Our goal is to simplify the home search and make it far more intuitive. Instead of browsing through hundreds of listings and filters, buyers can describe the home they imagine in a conversation, and the technology takes care of finding the properties that truly match that lifestyle.”

Marbella, one of Europe’s most dynamic property markets

The arrival of artificial intelligence tools in the real estate sector coincides with a period of strong growth in the residential market on the Costa del Sol.

According to industry data, Marbella remains one of the luxury property destinations with the highest international demand in Europe, with buyers mainly coming from the United Kingdom, the Netherlands, Germany, Nordic countries and the Middle East.

The appeal of the climate, quality of life and the growing range of high-end services have made the city a global residential destination. In some prime market segments, the price of luxury villas in Marbella has risen significantly in recent years, driven by international demand and the scarcity of land in exclusive locations.

The global proptech race

The integration of artificial intelligence into the real estate sector forms part of a broader phenomenon: the rise of proptech, the ecosystem of technology companies transforming the way properties are bought, sold and managed.

Cities such as Dubai, Miami and Lisbon have become international benchmarks in adopting technological solutions linked to the property market. From digital investment platforms to data analysis tools and advanced virtual viewings, the sector is undergoing a profound transformation.

In this context, Marbella is also beginning to position itself as a particularly receptive environment for innovation.

For Costa Sunsets, the international nature of the local market encourages the adoption of these types of solutions. “Marbella and the Costa del Sol are becoming a meeting point between technological innovation and the international property market. It is a global, dynamic market that is very open to adopting new digital solutions,” states the company’s CEO.

The future of property search

Although artificial intelligence is already used in many areas of the real estate sector, from property valuation to market analysis, its application to property search is still at an early stage, and this is where Costa Sunsets innovation lies.

However, experts agree that the evolution of algorithms will allow the creation of systems increasingly capable of understanding personal preferences, lifestyle and buyer context.

If this trend continues, searching for a home could become a process much closer to a conversation than to filling in a form.

About Costa Sunsets

Costa Sunsets Developments is a real estate agency specialising in exclusive properties on the Costa del Sol. Founded by Bianca Omloo and her son, Omèr Frijns, the company combines Bianca’s experience in the high-end residential segment with Omèr’s innovative, client-focused vision, representing a new generation of real estate professionals in the region.

Originally from the Netherlands, the family moved from Maastricht to the Costa del Sol during Omèr’s childhood, establishing both a personal and professional connection with this market. Based in Marbella, Costa Sunsets offers a selection of high-end properties, from villas to contemporary residences in some of the most sought-after locations along the coast, as well as complementary services including relocation, financial consultancy and personalised advice for international buyers.

Bianca Omloo’s track record, with over 20 years of experience in Marbella and more than €300 million in property sales, has helped establish the firm as a benchmark in the luxury segment. Recently, the agency has been recognised at the Property Awards, winning Best Real Estate Agent Spain and Best Property Agency Spain 2025/26.

https://costasunsets.com

La entrada COSTA SUNSETS launches in Marbella a property search engine powered by artificial intelligence that can interpret what buyer wants se publicó primero en MN Comunicación.

Marbella, 20^th March- The German premium appliance company Miele participates for the first time in Marbella Design and Art Fair, one of the main interior design and contemporary art events in southern Europe. It is doing so with “Timeless Design”, an installation created by interior designer Helena Rocha where the brand will present its new collection of integrated appliances in a Pearl Beige finish. The installation also features Cosentino stone, an international benchmark in architectural and design surfaces, reinforcing the dialogue between technology, materiality and interior architecture that underpins the entire project.

“Timeless Design” brings together appliances, materials and integration solutions in a space designed to showcase the relationship between technology, interior architecture and kitchen design. Cosentino stone plays a central role in the installation, alongside a selection of Miele’s integrated appliances.

Technology and design in dialogue

Visitors will be able to discover some of the German brand’s latest innovations, including a combination steam oven, a multifunction oven, a vacuum sealing drawer and a wine conditioning unit, all from the ArtLine range, characterised by its handleless design and presented in the new Pearl Beige finish.

The Pearl Beige color is inspired by natural tones such as marble, sand and polished stone. According to the brand, its development responds to the growing demand for warm, neutral finishes in contemporary kitchen projects. In addition, this colour has been awarded the 2023 National Design Award.

The installation also incorporates an induction hob with an integrated extractor in a matte finish, a solution that removes the need for conventional extractor hoods and allows for greater integration of kitchen elements within the space.

 A Spanish premiere: the new MasterCool III refrigerator

During Marbella Design & Art Fair, Miele is also presenting in Spain, for the first time, the new MasterCool III refrigerator, whose official launch on the national market isn’t scheduled until this Spring. This new generation of the brand’s high-end refrigeration range combines design, smart technology and advanced preservation solutions to deliver a distinctive experience in the contemporary kitchen. Its redesigned stainless-steel interior, next-generation LED lighting, M Touch Pro interface and connectivity via Miele@home , with features such as FoodView, reinforce its innovative character. It also includes MasterFresh Pro, a system that keeps food fresh for up to five times longer, better preserving nutrients and flavour.

Miele and the rise of residential luxury on the Costa del Sol

Miele’s presence at Marbella Design & Art Fair reflects the company’s growing focus on the Costa del Sol, one of Europe’s most dynamic premium residential markets.

In recent years, the German firm has recorded a 40% increase in sales in the province of Málaga since 2022, largely driven by the boom in high-end real estate developments. The company expects to grow its business in the region by an additional 50% by 2027.

To meet the demands of the luxury property sector — where the kitchen has become one of the key spaces in the home — Miele has established Miele Project Business, a division specialising in equipping residential developments with high-end appliances designed to integrate seamlessly into high-level architectural projects.

On the Costa del Sol, the company has taken part in notable residential developments such as Torre del Río-Torre Living in Málaga, designed by Estudio Lamela; Erasur Emare in Marbella, with architecture by Barmi Arquitectos; and The View Marbella, a 110-home development promoted by Wilma Sierra Blanca.

“The demand for premium appliances in new construction is growing significantly in destinations such as the Costa del Sol, where developers, architects and interior designers are looking for solutions that combine technology, durability and design,” explains Álvaro Palomino, Head of Miele Project Business.

The “Timeless Design” installation precisely reflects this dialogue between technology and interior architecture which defines Miele’s positioning in the luxury segment.

About Miele

Miele is the world’s leading manufacturer of premium household appliances, renowned for their high quality, modern design and advanced technology. Founded in Germany in 1899, the family-owned company has always adhered to its philosophy “Immer Besser” (“forever better”), offering the highest-quality products through innovative machines tested for a lifespan equivalent to 20 years.

With more than 125 years of history, Miele is synonymous with innovation, durability and sustainability. The company has been operating in Spain since 1966 and currently employs over 200 people, with six Miele Experience Centres located in Madrid, Barcelona, Bilbao and Valencia.

On the Costa del Sol, the company operates through a strong network of specialist appliance distributors and kitchen design studios, consolidating its position as a key technological partner in the development of luxury residential projects.

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Marbella, 13th March 2026- Marbella will once again position itself on the international design map with the celebration of the eighth edition of Marbella Design and Art Fair, which will take place from the 19th- 29th of March in the Palacio de Ferias, Exposiciones and Congresos Adolfo Suárez. For eleven days, the event will bring together some of the most prominent names in interior design, arquitecture and contemporary art in a large exhibition route that will turn the venue into a creative hub where innovation, aesthetics and trends unite.

Established as one of the most contemporary design events in Spain, the fair will once again bring together interior designers, architects, artists and international brands, who will create temporary spaces created especially for this edition.

In total, more than fifty exhibitions will make up the route, offering an immersive experience that will allow visitors to discover the latest trends in interior design, architecture, materials, technology and art.

Visitors will be able to explore proposals ranging from residential and hotel interior design to innovative solutions for designing contemporary spaces. In addition, there will be ten spaces dedicated exclusively to product exhibitions, where various firms will present their latest collections and developments.

Guest interior designers and studios

For this new edition, Marbella Design and Art Fair will feature the participation of some of the most interesting studios and professionals that the field currently has to offer. Among the confirmed interior designers are Helena Rocha, Estudio Mariso Gallo, Estudio Nina Dubarry, Estudio Silvia Trigueros, José Arroyo, Magda Kujawa, Paralela and Welcome Design. All of which will put together exclusive spaces where they explore new ways of living by experimenting with materials, light, art and architecture.

International brands and cutting-edge design

Alongside the interior designers, the fair will feature the participation of leading international brands in design, technology and lifestyle, including Bang & Olufsen, Miele, Technogym, Cosentino, Villeroy & Boch, Natuzzi Italia, Bosch, Hästens, Kaldewei, Inalco and Iris Ceramica. There will also be numerous companies that specialize in surfaces, furniture, lighting, technological solutions and innovative materials for contemporary interior design.

Contemporary art in dialogue with design

The exhibition will be complemented by the presence of artists and contemporary galleries such as Anna Burko, Anna Westerlund, Daniel Valencia, Ronald Infante and Excellence Art Gallery. They will bring an artistic dimension to the overall experience and strengthen the dialogue between art, design and architecture, one of the defining elements of the event.

Program of activities

In addition to the exhibition, Marbella Design and Art Fair will feature a program of activities that will include openings, professional meetings and special events linked to design, architecture, and contemporary creativity.

• Thursday 19th March- 5 pm

Official opening of Marbella Design and Art Fair 2026 in the Palacio de Congresos de Marbella, with the opening of the exhibition and the presence of interior designers, participating brands, industry professionals and institutional representatives.

• Friday 20th March- 9:30 pm

Marbella Design and Art charity event at the Hotel Don Carlos, a special evening benefiting Fundatul, bringing together design professionals, collaboration companies, cultural guests and event attendees for a night dedicated to design and social commitment

• Tuesday 24th March- 2 pm

Talk on urban planning and city development, by the councillor of Urbanismo del Ayuntamiento de Marbella, José Eduardo Díaz, which will take place in the auditorium of the Fair at the Palacio de Congresos. This talk will address the urban evolution of the city and the role of design, arquitecture and territorial development planning.

A meeting point for professionals and design enthusiasts

In previous editions, Marbella Design and Art Fair has welcomed more than 16,000 visitors and brought together over 150 exhibitors, establishing itself as an essential platform for discovering trends, fostering professional collaborations and bringing contemporary design closer to the general public.

The fair is aimed at both industry professionals- architects, interior designers, real estate developers and businesses- and at lovers of design, art and architecture, who will be able to discover innovative projects and new brands in an environment that combines creativity, design and the Mediterranean lifestyle.

In this way, Marbella Design and Art Fair once again places Marbella on the international design map, transforming el Palacio de Congresos into a true meeting point for eleven days where talent, innovation and contemporary aesthetics come together.

Useful information:

Dates: from the 19th-29th March 2026

Location: Palacio de Ferias, Exposiciones y Congresos Adolfo Suárez, Marbella

• Ticket available from:

https://marbelladesignart.com/entradas/

• Fundatul charity event:

https://www.monsterticket.com/evento/marbella-design-art-fiesta-de-apertura-2026

La entrada Marbella will host from the 19th-29th of March the eighth edition of the Marbella Design and Art Fair, one of the biggest contemporary design events in Spain se publicó primero en MN Comunicación.