COSTA SUNSETS launches in Marbella a property search engine powered by artificial intelligence that can interpret what buyer wants
- The real estate agency has implemented an AI tool capable of interpreting the natural language and images to connect international buyers with properties on the Costa del Sol.
- The AI links lifestyle and housing, analysing natural language and images to identify properties that truly match what each client is looking for.
- With this type of initiative, Marbella is positioning itself as a hub for European proptech, incorporating advanced technology in one of the most international luxury property markets.
Marbella, 23rd March – Artificial intelligence is increasingly transforming every sector of the global economy. After revolutionising industries such as marketing, finance and medicine, it is now beginning to make headway with one of the markets that traditionally has evolved more slowly in terms of technology: real estate.
Although artificial intelligence is already transforming multiple industries, its application to the property search in Spain continues to be limited. Day to day, most agencies continue to rely on traditional filtering systems based on location, type, size and property price. However, the emergence of new AI-based tools is starting to set the course for the next evolution of the sector.
In Marbella, one of Europe’s most dynamic luxury residential destinations, the company Costa Sunsets has implemented a pioneering AI-powered property search engine that allows users to find homes simply by describing how they want to live. For the first time, a real estate agency on the Costa del Sol is setting a new benchmark for innovation in Marbella’s property market.
The tool works in a similar way to the conversational systems popularised by platforms such as ChatGPT. Instead of using technical filters (such as price, square metres or number of bedrooms), users can describe in natural language the type of home they are looking for with phrases such as: “a modern villa with sea views, a lot of light and close to the beach in Marbella”. Based on this description, the AI analyses and cross-references the information with hundreds of available properties on its platform. It does this by interpreting both text and images to identify those that best match the search, even when the buyer is unfamiliar with typical real estate terminology.
According to Costa Sunsets, this pioneering idea on the Costa del Sol aims to adapt property searches to the way buyers actually think. “Artificial intelligence is changing the way people discover information, and the real estate market is no exception. Our goal is to simplify the home search and make it far more intuitive. Instead of browsing through hundreds of listings and filters, buyers can describe the home they imagine in a conversation, and the technology takes care of finding the properties that truly match that lifestyle.”
Marbella, one of Europe’s most dynamic property markets
The arrival of artificial intelligence tools in the real estate sector coincides with a period of strong growth in the residential market on the Costa del Sol.
According to industry data, Marbella remains one of the luxury property destinations with the highest international demand in Europe, with buyers mainly coming from the United Kingdom, the Netherlands, Germany, Nordic countries and the Middle East.
The appeal of the climate, quality of life and the growing range of high-end services have made the city a global residential destination. In some prime market segments, the price of luxury villas in Marbella has risen significantly in recent years, driven by international demand and the scarcity of land in exclusive locations.
The global proptech race
The integration of artificial intelligence into the real estate sector forms part of a broader phenomenon: the rise of proptech, the ecosystem of technology companies transforming the way properties are bought, sold and managed.
Cities such as Dubai, Miami and Lisbon have become international benchmarks in adopting technological solutions linked to the property market. From digital investment platforms to data analysis tools and advanced virtual viewings, the sector is undergoing a profound transformation.
In this context, Marbella is also beginning to position itself as a particularly receptive environment for innovation.
For Costa Sunsets, the international nature of the local market encourages the adoption of these types of solutions. “Marbella and the Costa del Sol are becoming a meeting point between technological innovation and the international property market. It is a global, dynamic market that is very open to adopting new digital solutions,” states the company’s CEO.
The future of property search
Although artificial intelligence is already used in many areas of the real estate sector, from property valuation to market analysis, its application to property search is still at an early stage, and this is where Costa Sunsets innovation lies.
However, experts agree that the evolution of algorithms will allow the creation of systems increasingly capable of understanding personal preferences, lifestyle and buyer context.
If this trend continues, searching for a home could become a process much closer to a conversation than to filling in a form.
About Costa Sunsets
Costa Sunsets Developments is a real estate agency specialising in exclusive properties on the Costa del Sol. Founded by Bianca Omloo and her son, Omèr Frijns, the company combines Bianca’s experience in the high-end residential segment with Omèr’s innovative, client-focused vision, representing a new generation of real estate professionals in the region.
Originally from the Netherlands, the family moved from Maastricht to the Costa del Sol during Omèr’s childhood, establishing both a personal and professional connection with this market. Based in Marbella, Costa Sunsets offers a selection of high-end properties, from villas to contemporary residences in some of the most sought-after locations along the coast, as well as complementary services including relocation, financial consultancy and personalised advice for international buyers.
Bianca Omloo’s track record, with over 20 years of experience in Marbella and more than €300 million in property sales, has helped establish the firm as a benchmark in the luxury segment. Recently, the agency has been recognised at the Property Awards, winning Best Real Estate Agent Spain and Best Property Agency Spain 2025/26.
