Miele debuts in Marbella Design and Art Fair showcasing its iconic Pearl Beige kitchen appliances
- The German firm presents, for the first time, the new MasterCool III refrigerator and its Pearl Beige kitchen appliance collection, within a space designed by Helena Rocha with Cosentino stone
- Miele’s presence in the fair is part of their growing commitment to the Costa del Sol as one of the most dynamic premium residential markets in Europe
- Miele has recorded 40% increase in sales in the Málaga province since 2022 and expects to grow their business in the region by an additional 50% by 2027
Marbella, 20th March- The German premium appliance company Miele participates for the first time in Marbella Design and Art Fair, one of the main interior design and contemporary art events in southern Europe. It is doing so with “Timeless Design”, an installation created by interior designer Helena Rocha where the brand will present its new collection of integrated appliances in a Pearl Beige finish. The installation also features Cosentino stone, an international benchmark in architectural and design surfaces, reinforcing the dialogue between technology, materiality and interior architecture that underpins the entire project.
“Timeless Design” brings together appliances, materials and integration solutions in a space designed to showcase the relationship between technology, interior architecture and kitchen design. Cosentino stone plays a central role in the installation, alongside a selection of Miele’s integrated appliances.
Technology and design in dialogue
Visitors will be able to discover some of the German brand’s latest innovations, including a combination steam oven, a multifunction oven, a vacuum sealing drawer and a wine conditioning unit, all from the ArtLine range, characterised by its handleless design and presented in the new Pearl Beige finish.
The Pearl Beige color is inspired by natural tones such as marble, sand and polished stone. According to the brand, its development responds to the growing demand for warm, neutral finishes in contemporary kitchen projects. In addition, this colour has been awarded the 2023 National Design Award.
The installation also incorporates an induction hob with an integrated extractor in a matte finish, a solution that removes the need for conventional extractor hoods and allows for greater integration of kitchen elements within the space.
A Spanish premiere: the new MasterCool III refrigerator
During Marbella Design & Art Fair, Miele is also presenting in Spain, for the first time, the new MasterCool III refrigerator, whose official launch on the national market isn’t scheduled until this Spring. This new generation of the brand’s high-end refrigeration range combines design, smart technology and advanced preservation solutions to deliver a distinctive experience in the contemporary kitchen. Its redesigned stainless-steel interior, next-generation LED lighting, M Touch Pro interface and connectivity via Miele@home , with features such as FoodView, reinforce its innovative character. It also includes MasterFresh Pro, a system that keeps food fresh for up to five times longer, better preserving nutrients and flavour.
Miele and the rise of residential luxury on the Costa del Sol
Miele’s presence at Marbella Design & Art Fair reflects the company’s growing focus on the Costa del Sol, one of Europe’s most dynamic premium residential markets.
In recent years, the German firm has recorded a 40% increase in sales in the province of Málaga since 2022, largely driven by the boom in high-end real estate developments. The company expects to grow its business in the region by an additional 50% by 2027.
To meet the demands of the luxury property sector — where the kitchen has become one of the key spaces in the home — Miele has established Miele Project Business, a division specialising in equipping residential developments with high-end appliances designed to integrate seamlessly into high-level architectural projects.
On the Costa del Sol, the company has taken part in notable residential developments such as Torre del Río-Torre Living in Málaga, designed by Estudio Lamela; Erasur Emare in Marbella, with architecture by Barmi Arquitectos; and The View Marbella, a 110-home development promoted by Wilma Sierra Blanca.
“The demand for premium appliances in new construction is growing significantly in destinations such as the Costa del Sol, where developers, architects and interior designers are looking for solutions that combine technology, durability and design,” explains Álvaro Palomino, Head of Miele Project Business.
The “Timeless Design” installation precisely reflects this dialogue between technology and interior architecture which defines Miele’s positioning in the luxury segment.
About Miele
Miele is the world’s leading manufacturer of premium household appliances, renowned for their high quality, modern design and advanced technology. Founded in Germany in 1899, the family-owned company has always adhered to its philosophy “Immer Besser” (“forever better”), offering the highest-quality products through innovative machines tested for a lifespan equivalent to 20 years.
With more than 125 years of history, Miele is synonymous with innovation, durability and sustainability. The company has been operating in Spain since 1966 and currently employs over 200 people, with six Miele Experience Centres located in Madrid, Barcelona, Bilbao and Valencia.
On the Costa del Sol, the company operates through a strong network of specialist appliance distributors and kitchen design studios, consolidating its position as a key technological partner in the development of luxury residential projects.
