The era of influencers for indirect publicity
In recent years the figure of the influencer has become more and more recognised and demanded. Influencers are those whose influence the opinion of others, in turn generating interest, increasing brand recognition, setting trends and lifestyle habits. These trend setters, especially those whose interests lie in …
The importance media sources have in brand recognition
Today we are able to use many diverse methods to increase brand visibility in order to create a well-known business. A relationship with the media has always been one of the best forms of generating notoriety, growth and a memorable brand for businesses. It is …
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