• LPA participates in the creation of Andalucía´s first federation of real estate associations, scheduled for the 11th of May 2026, to regulate the sector and establish an official register of agents 

• Specialist training and client experience are emerging as key strategic pillars to raise professional standards across the Costa del Sol 

• LPA is negotiating a pioneering framework agreement with property developers from Málaga to Sotogrande to promote best practice and protect buyers 

• With 106 active members and the goal of reaching 120 in 2026, the association is expanding its territorial influence with a recruitment event in Málaga on the 3rd of June 

Marbella, 20th of April 2026- The real estate sector on the Costa del Sol is experiencing a moment of profound transformation. International demand shows no signs of slowing down, prices remain at historically high levels, and the buyer profile, increasingly demanding, more informed, and more global, is redefining the rules of the game. In this context, The Leading Property Agents of Spain (LPA), the association that brings together the region’s leading real estate agencies, has launched a 2026 agenda that goes far beyond typical growth objectives: it aims to build the regulatory and institutional foundations that the sector has needed for years. 

The roadmap has been shaped through strategic breakfasts that the association holds regularly with its members. These bilingual meetings conducted in Spanish and English have become a benchmark in the sector for analysing the market, sharing knowledge, and anticipating trends. The last one addressed the evolution of the sales and letting market, legal updates affecting tourist rentals, the growing impact of artificial intelligence, and the potential of MLS (multiple listing systems) to support collaborative marketing between agencies. The consensus was unanimous: the sector is advancing, but it needs structure.

“The Costa del Sol is one of the most dynamic and competitive real estate markets in the world, but to consolidate that position in the long term, we need clear rules, high-quality training, and professionals who inspire trust. That is the kind of project that we are building: a sector in which the client is protected, the agent is qualified, and the developers operate with genuine guarantees”, said Álvaro Botella Fernández, President of LPA. 

Artificial intelligence and training: the bet on the qualified agent

Artificial intelligence and digitalisation play a central role in the debate. AI tools are simplifying tasks that previously consumed hours of work (automated valuations, document management, demand analysis), and more advanced agencies are already integrating them into their daily operations. However, experts at the LPA breakfast agreed that technology does not replace the agent: it enhances them, provided that they have the appropriate training to use it effectively. That is where the association wants to make a difference. 

The association continues to work on a training program that aims to become the benchmark standard for the sector on the Costa del Sol. It is designed in collaboration with the national federation and adapted to the specific characteristics of the local market, with predominantly international demand and operations that require legal, fiscal, and commercial knowledge in several languages. The objective, in addition to training professionals, is to define who can carry out the activity with real guarantees for the client. 

The birth of the Andalucían real estate federation: before and after

This regulatory ambition finds its most ambitious expression in what is set to be the institutional milestone of the year: the establishment, on the 11th of May, of the Federation of Real Estate Associations of Andalusia. The project, which will bring together the most important associations from across the Andalusia region, is born with the explicit mandate to promote sector regulation and implement a formal registry of agents. Belonging to this registry will require meeting a demanding criterion: certified training, civil liability insurance, physical presence, and a variable professional track record. 

“What is signed in Andalusia in May will mark a before and after for the sector”, says the president of LPA

The new federation will work in close coordination with the API School of Andalusia, with whom it is planned to sign a collaboration agreement that unites the efforts of both institutions on a common front. The agreement, which will be negotiated after the formal establishment of the organisation, aims to avoid duplication and increase the capacity for dialogue with public administrations in order to definitively implement a regulatory framework for the sector in the region. 

Framework agreement with developers: structure and guarantees from Málaga to Sotogrande

In parallel with this institutional work, LPA is advancing one of its projects with the greatest direct impact on the market: an agreement with real estate developers active on the Costa del Sol, from Málaga to Sotogrande. The negotiation, which is expected to be formally presented to developers in the next few months, looks to establish structured commercialisation channels, guarantees for agencies and clients, and an incentives system for developers who sign the contract. The mechanism will also include control tools to address the bad practices that still erode the confidence of the end buyer. 

New board of directors, 120 members, and expansion into the Málaga capital 

Following the celebration of its general assembly, LPA now has 106 active members and has set the goal of reaching 120 members by the end of 2026. The association is chaired by Álvaro Botella Fernández, and its new board of directors is made up of Mia Pearlman (Affinity Elite), José Carlos León (Nvoga Inversiones), Christopher Clover (Panorama Properties), Mariano Ariel Beristain (DMP Realty), Setareh Mohregi Shakiba (Lucas Fox DILS), Javier Pérez de Vargas Ruedas (Pérez de Vargas Abogados), Marina Nitzak (LMG Real Estate), Brice Benarroch Mennessons (Benarroch Real Estate), and Sean Woolley (Cloud Nine Consulting). 

To achieve the growth objective, the association has turned its focus to the capital Málaga, an expanding market that has historically remained outside the margins of the coastal corridor dynamics. On June 3, an event specifically aimed at attracting new agencies will be held in Málaga, representing a strategic step for LPA as it expands its reach to the provincial capital. This initiative responds to Málaga’s growing prominence as one of the main business, technological, and creative hubs in southern Europe, consolidating itself as a particularly attractive environment for the development of new professional synergies and collaboration opportunities. With the emerging Andalusian federation, agreements with developers under negotiation, and a training program in development, LPA is approaching 2026 as the year in which the professionalisation of the Andalusian real estate sector ceases to be a goal and becomes a reality. 

ABOUT LPA

Founded in June 2020 by a group of professionals with extensive experience on the Costa del Sol, The Leading Property Agents of Spain (LPA) currently brings together more than one hundred companies in the real estate sector. Its mission is to promote a transparent, professional, and client-oriented market, encouraging collaboration between agencies, technological adoption, and the continuous improvement of service. 

www.lpaspain.com

La entrada LPA strengthens the professionalisation of the real estate sector on the Costa del Sol and approaches 2026 with a strategic plan across the region se publicó primero en MN Comunicación.

Marbella, 13th March 2026- Marbella will once again position itself on the international design map with the celebration of the eighth edition of Marbella Design and Art Fair, which will take place from the 19th- 29th of March in the Palacio de Ferias, Exposiciones and Congresos Adolfo Suárez. For eleven days, the event will bring together some of the most prominent names in interior design, arquitecture and contemporary art in a large exhibition route that will turn the venue into a creative hub where innovation, aesthetics and trends unite.

Established as one of the most contemporary design events in Spain, the fair will once again bring together interior designers, architects, artists and international brands, who will create temporary spaces created especially for this edition.

In total, more than fifty exhibitions will make up the route, offering an immersive experience that will allow visitors to discover the latest trends in interior design, architecture, materials, technology and art.

Visitors will be able to explore proposals ranging from residential and hotel interior design to innovative solutions for designing contemporary spaces. In addition, there will be ten spaces dedicated exclusively to product exhibitions, where various firms will present their latest collections and developments.

Guest interior designers and studios

For this new edition, Marbella Design and Art Fair will feature the participation of some of the most interesting studios and professionals that the field currently has to offer. Among the confirmed interior designers are Helena Rocha, Estudio Mariso Gallo, Estudio Nina Dubarry, Estudio Silvia Trigueros, José Arroyo, Magda Kujawa, Paralela and Welcome Design. All of which will put together exclusive spaces where they explore new ways of living by experimenting with materials, light, art and architecture.

International brands and cutting-edge design

Alongside the interior designers, the fair will feature the participation of leading international brands in design, technology and lifestyle, including Bang & Olufsen, Miele, Technogym, Cosentino, Villeroy & Boch, Natuzzi Italia, Bosch, Hästens, Kaldewei, Inalco and Iris Ceramica. There will also be numerous companies that specialize in surfaces, furniture, lighting, technological solutions and innovative materials for contemporary interior design.

Contemporary art in dialogue with design

The exhibition will be complemented by the presence of artists and contemporary galleries such as Anna Burko, Anna Westerlund, Daniel Valencia, Ronald Infante and Excellence Art Gallery. They will bring an artistic dimension to the overall experience and strengthen the dialogue between art, design and architecture, one of the defining elements of the event.

Program of activities

In addition to the exhibition, Marbella Design and Art Fair will feature a program of activities that will include openings, professional meetings and special events linked to design, architecture, and contemporary creativity.

• Thursday 19th March- 5 pm

Official opening of Marbella Design and Art Fair 2026 in the Palacio de Congresos de Marbella, with the opening of the exhibition and the presence of interior designers, participating brands, industry professionals and institutional representatives.

• Friday 20th March- 9:30 pm

Marbella Design and Art charity event at the Hotel Don Carlos, a special evening benefiting Fundatul, bringing together design professionals, collaboration companies, cultural guests and event attendees for a night dedicated to design and social commitment

• Tuesday 24th March- 2 pm

Talk on urban planning and city development, by the councillor of Urbanismo del Ayuntamiento de Marbella, José Eduardo Díaz, which will take place in the auditorium of the Fair at the Palacio de Congresos. This talk will address the urban evolution of the city and the role of design, arquitecture and territorial development planning.

A meeting point for professionals and design enthusiasts

In previous editions, Marbella Design and Art Fair has welcomed more than 16,000 visitors and brought together over 150 exhibitors, establishing itself as an essential platform for discovering trends, fostering professional collaborations and bringing contemporary design closer to the general public.

The fair is aimed at both industry professionals- architects, interior designers, real estate developers and businesses- and at lovers of design, art and architecture, who will be able to discover innovative projects and new brands in an environment that combines creativity, design and the Mediterranean lifestyle.

In this way, Marbella Design and Art Fair once again places Marbella on the international design map, transforming el Palacio de Congresos into a true meeting point for eleven days where talent, innovation and contemporary aesthetics come together.

Useful information:

Dates: from the 19th-29th March 2026

Location: Palacio de Ferias, Exposiciones y Congresos Adolfo Suárez, Marbella

• Ticket available from:

https://marbelladesignart.com/entradas/

• Fundatul charity event:

https://www.monsterticket.com/evento/marbella-design-art-fiesta-de-apertura-2026

La entrada Marbella will host from the 19th-29th of March the eighth edition of the Marbella Design and Art Fair, one of the biggest contemporary design events in Spain se publicó primero en MN Comunicación.

• Spanish buyers invested more than $650 million in residential assets in the US in 2024, with Florida, and in particular Miami, being the main destination, accounting for more than 30% of the total volume.
• American investment in the Costa del Sol reached €3,200 million in 2024, with an increase of 34% from the US, consolidating Marbella as one of the world’s leading luxury real estate destinations.
• In 2025, Marbella leads the ranking of Spanish cities with the highest volume of luxury transactions, surpassing €5,000/m² on average and reaching 82% of international buyers in transactions of more than one million euros.
• The Delmore symbolizes the strategic connection between Marbella and Miami, two luxury capitals that share investors, lifestyles, and a growing network of international real estate interests.

MARBELLA, 28th July 2025 – In a move that strengthens ties between two of the most dynamic luxury markets in the world, DAMAC International, an Emirati developer specialised in ultra-luxury residential developments, introduced its new flagship project in the US to Marbella: The Delmore, a beachfront residential tower located in Surfside (Miami), designed by the prestigious Zaha Hadid Architects studio.

The event was held on 26th July at the Finca Ana María estate of the iconic Marbella Club Hotel, where some thirty high-net-worth investors gathered, including representatives of prominent Gulf families, senior executives from leading private banking institutions, acclaimed luxury hospitality entrepreneurs, family offices, wealth management firms, and funds specialising in real estate projects. The day symbolised a new stage in the capital relationship between Europe and America in the luxury real estate sector.

The event was co-sponsored by AURÉLIEN, a luxury experiences firm that creates personalised proposals for international clients. The brand complements DAMAC’s approach to services, which range from gastronomy to art, yachting, fashion, and wellbeing, aligned with the expectations of ultra-premium buyers.

“The choice of Marbella isn’t coincidental,” adds Pedro Román Martín, local entrepreneur and event host. “There is a natural symbiosis between Marbella and Miami: exceptional weather, state-of-the-art architecture, cosmopolitan surroundings, and an international clientele with an eye for excellence and exclusivity.”

“With The Delmore, we are introducing a new paradigm of luxury—one that has never been done before. This is a residence designed exclusively for the world’s most discerning few. It is only natural that Marbella, a destination synonymous with elegance and global affluence, would be home to some of our future residents. Marbella and Miami have long shared a deep affinity—two coastal enclaves where lifestyle, architecture, and international culture converge,” said Farid Moussallem, The Delmore, Surfside Miami.

THE DELMORE: ARCHITECTURE AND LUXURY IN SURFSIDE

The Delmore project marks DAMAC’s official entry into the US residential market. It includes a 12-story tower located in the exclusive “Billionaire’s Triangle” in Surfside, with 37 homes that range between 650 m² and more than 930 m², 3-meter ceilings, and a 3-car air-conditioned private garage with each residence, plus personal butler service.

Over 5,100 square meters of life-enhancing amenities from private dining to wellness sanctuary, direct access to 60 meters of private beach, and prices that start at $15 million. The interior design is led by Hirsch Bedner & Associates, and completion is scheduled for 2029.

SPANISH INVESTMENT IN THE UNITED STATES: A RISING TIDE

Spain has become one of the main sources of European real estate investment in the US. According to data from the National Association of Realtors (NAR), Spanish buyers invested more than $650 million in American residential assets in 2024, with Florida being the main destination, accounting for more than 30% of these investments.

Furthermore, reports from the consulting firm Transnational Homes and the Zillow portal show that the demand from European buyers, especially Spanish buyers, has multiplied in areas such as Miami-Dade, Fort Lauderdale, and West Palm Beach between 2022 and 2024.

US INVESTMENT IN MARBELLA AND MÁLAGA, AT AN ALL-TIME HIGH

On the flip side, US investors are raising their presence in the Costa del Sol with a total investment in the “Golden Triangle” – Marbella, Estepona, and Benahavís – exceeding €3,200 million in 2024, an increase of 20% from 2023. Capital from the US increased by 34%, consolidating the US as one of the most important source markets, behind only the UK and Germany.

According to Knight Frank (The Wealth Report 2025), Marbella is the Spanish city with the highest percentage of international buyers in the luxury sector, with 82% of transactions over one million euros made by foreigners, and with Americans now in the top five purchasing countries.

The arrival of DAMAC reinforces Marbella’s position as the European epicentre for the commercialisation of large international developments. During the summer months, the city attracts a large proportion of global investment in luxury real estate, thanks to its connectivity, reputation, and commercial ecosystem.

According to Idealista Data (2025), Marbella leads the ranking of Spanish cities with the highest volume of luxury residential transactions, and in 2025 has surpassed the average price of €5,000/m², with historic records in areas such as Sierra Blanca, La Zagaleta, and the Golden Mile.

ABOUT DAMAC INTERNATIONAL

DAMAC is one of the world’s leading real estate developers, headquartered in Dubai with iconic projects in the United Kingdom, Saudi Arabia, Lebanon, Jordan, and now the United States. It has delivered more than 44,000 luxury residential units and maintains an active portfolio with more than 35,000 houses under development. Its arrival in Miami symbolises a new era for the group.

La entrada DAMAC INTERNATIONAL ARRIVES IN MARBELLA PRESENTING ITS FLAGSHIP DEVELOPMENT ‘THE DELMORE’ IN MIAMI SURFSIDE se publicó primero en MN Comunicación.

The shopping centre reinforces its role as a multicultural meeting point with a new visual identity and business ecosystem with businesses from more than 20 sectors.

28% of the businesses in Centro Plaza are of Nordic origin, reflecting the consolidation of Northern Europe as a key player in the fabric of Marbella´s trade.

Marbella, 10th June 2025 – Centro Plaza celebrates its 35th anniversary as one of the social and economic powers of Nueva Andalusia. Established in 1990 as the first shopping centre in the area, it was a pioneer in combining leisure, retail and office spaces in a cosmopolitan and open environment, anticipating the needs of a destination now known as the “California of Southern Europe”.

The centre has more than 120 establishments from 21 different sectors, an occupancy rate of 98% and a business ecosystem with a strong international presence, where 28% of the businesses are of Nordic origin.

A history linked to the transformation of Marbella

Founded by Alfonso Fernandéz and Alberto Vidiella, Centro Plaza emerged as a response to the lack of businesses and services in an upmarket residential area, known as “Golf Valley”. From then on, it has been a part of the development of Nueva Andalusia and one of the symbols of the so-called “Marbella quality seal”, with open and luminous architecture by Javier Banús, designed as a “plaza overlooking the sea”.

These days it´s the fourth most characteristic shopping centre of its kind in the Málaga province and a living example of how commercial spaces can generate community, identity and economic development.

New image for a new chapter

“The 35th anniversary marks the start of a new chapter: the centre has renewed its corporate identity, transforming its iconic red “P” into a silhouette of its view and its circular border into a dot representing that the centre is an ideal meeting point for socialising, business or simply just to have a good time. This new image reinforces its spirit of being a connecting space for professionals, residents and visitors from all over the world”, explains Carlos García Perujo, manager of the Centro Plaza shopping centre.

“This anniversary is a celebration and a commitment to our community. Centro Plaza has grown alongside Nueva Andalusia and now we are preparing for the future with a more modern image, but one that is true to our essence: to be an open, human, dynamic and multicultural space”, highlights García Perujo.

Furthermore, as part of its roadmap to a new chapter, the first stage of Centro Plaza´s ambitious and extensive refurbishment will be launched this winter. The project includes a stark transformation of its entries, communal areas and general aesthetics, with the aim of modernising visitor experience and adapting the centre to comply with new standards of sustainability, accessibility and efficiency. This renovation aims to reinforce the centre´s role as an open and comfortable meeting spot for all audiences, and aligns with the natural evolution of a shopping centre that has been able to anticipate the needs of its environment. The project will preserve the original architectural essence of the Plaza, but will upgrade it with more sustainable materials and technical solutions, ensuring its continuity and success for the future.

An economic driving force and a multicultural platform

Centro Plaza has established itself as a true local economic and logistical hub. From its offices, various asset management companies and real estate agencies, operations across the Costa del Sol are boosted, generating direct and indirect employment through the recruitment of local professionals from a variety of sectors.

Its diversity of sectors, which ranges from a supermarket to law firms, a bank, a notary, gyms, fashion, technology or international restaurants, supports the centre´s multicultural character, reflecting Marbella´s global ecosystem, where businesses and clients from all over Europe coexist, with a particular presence of Nordic and Western European countries.

In addition, in the past few years, Centro Plaza has reinforced its role as an active promoter of social and economic development in Marbella by means of its solid Corporate Social Responsability (CSR) strategy. Through collaborations with local organisations, support for cultural and sporting events, and actions focused on sustainability and inclusivity, the centre has strengthened a trusting relationship with its clientele. This working philosophy is based on principles of mutual support, transparency and respect, and has been key in maintaining stable activity and a cohesive business community.

“Today Centro Plaza looks to the future with a clear roadmap, based on three fundamental pillars: renovation, sustainability and community, in order to continue being a reference point in the heart of Nueva Andalusia”, concludes the manager of the shopping centre.

A local emblem: the Saturday market

One of the most emblematic elements of Centro Plaza is its role as a host to the famous Puerto Banús street market every Saturday. This weekly event transforms the centre into a hive of activity with craft stalls, antiques and unique pieces, which are integrated with its terraces, shops and cafes, creating a vibrant experience where commerce, gastronomy and social life fuse together.

www.centroplaza.es

For more information, photos and interviews:

La entrada Centro Plaza celebrates its 35th anniversary with a new image and a comprehensive renovation project se publicó primero en MN Comunicación.

• With a surface area of 5,288 square metres, Estepona Park opens its doors for its first launch phase with four internationally recognised stores such as Kiwoko, Sprinter, Primaprix and Veritas.
• With an approximate investment of 15 million euros it promises to become a meeting point for the local community and visitors.
• The space highlights the direct creation of approximately 100 jobs, marking an important milestone for the economic development of the region.

Estepona 11 April 2024.- The opening of Estepona Park marks the beginning of a new era for shopping and leisure in Estepona. This project, developed by Batex & Duplex, a firm with extensive experience in the management, commercialisation and development of commercial spaces in Spain and Europe, begins its first phase with the opening of four shops from internationally recognised brands. The pet shop Kiwoko, the sports shop Sprinter, a Primaprix chain outlet and the healthy supermarket Veritas are the new spaces that promise to enrich its visitors’ shopping experience.

Rafael Franco, director of Batex, underlined the importance of this project for the city and the company: “Estepona Park symbolises our commitment to the development of spaces that respond to the needs of the community, offering quality and affordable shopping and leisure options for everyone”.

The selection of Estepona as the location for this commercial park was based on a need for this type of space in the area. With Estepona Park, Batex & Duplex seek to fill this gap in the market, providing a modern and attractive commercial meeting point to the city and its outskirts. This project not only improves the infrastructure and Estepona´s offerings, but also contributes significantly to local economic development, with the creation of approximately 100 jobs.

With an overall leasable surface space of 5,288 m2, the commercial park also stands out for its communal zones, including 2,700 m2 of underground parking, alongside an area equipped with ultra-fast electric car chargers and a central square that will facilitate the visitor´s movements. The approximate investment of 15 million euros into Estepona Park shows the confidence that Batex & Duplex have for the city’s growth potential.

The second phase of Estepona Park is scheduled for July 2024, which will include the addition of a children’s playground Flipa Jump, the gym Alta Fit and the restaurant KFC, further enhancing the service and entertainment offerings available for visitors.

“This project not only reflects the experience and commitment of Batex & Duplex to quality, but also establishes a new standard for the planning of commercial spaces in Estepona and further areas”, highlighted the centre’s director.

Due to the recent development and trends in the retail sector, Batex & Duplex backed the expansion and opening of new, nearby, and convenient commercial parks, like Estepona Park, which aligns with the company’s vision of the future. In these spaces developers see an opportunity to align omnichannel strategies and optimise their presence in the area.

“This business model responds to rising trends and changes in consumer habits, positioning itself as a strategic response to the demand for more cost efficiency, client proximity and a smooth purchasing process ”, states the owner Batex & Duplex.

Estepona Park is the most recent in a series of projects developed by Batex & Duplex in the region, including the future relaunch of Marbell Center in Marbella together with López Real 21, among others. The company, known for their focus in sustainable development and innovative design, continues to expand their presence in commercial real estate with plans to develop 10 new commercial parks before 2026, representing an investment estimated at 270 million euros.

For more information: www.estepona-park.com

About Batex & Duplex

With an expanding trajectory in the development and management of commercial real estate projects, Batex & Duplex´s profound experience and knowledge in the European, especially Spanish, sector, stands out. This association has advised, managed and commercialised more than 600,000 square metres of gross leasable land into more than 30 commercial parks and centres, of which includes around 1,400 commercial premises and a total investment of around 1,500 million euros.

Batex has a multidisciplinary approach which ranges from comprehensive project management to commercialisation, equity identification, financing and funding, whilst Duplex, through the ARQ Factory, brings a solid experience in innovative design, bioclimatic architecture, and sustainable urban planning, including modular prefabrication projects.

Batex & Duplex represent a powerful conglomerate which not only has significantly contributed to the commercial and architectural landscape in Spain, but also plans into the future with ambitious strategic schemes, like the development of 10 new commercial parks between 2024-2026, estimating an investment of 270 million euros, showing their continued commitment to innovation, sustainability and growth in the commercial sector.

For more information: www.batex.es

For further information: prensa@mncomunicacion.com

La entrada Batex & Duplex launches Estepona Park: a new Commercial Park concept in Estepona se publicó primero en MN Comunicación.

• With 19 properties around the world, THE FLAG Costa del Sol is the group’s first hotel in Spain
• Professional well-being programmes now complement the hotel concept
• The three holistic well-being programmes are based on functional diagnostics, nutrition assessment, customised physical activities prescription, measurements and tracking of metabolic plasticity, sleep and mental health

Estepona, 2 April 2024.- The German hotel group THE FLAG, that touched down a year ago in Spain offering luxury, studios and suites is launching a new holistic well-being concept, offering that will begin operating in April. The proposal, presented under the new concept “Hotel & Stay Well”, offers three professional programmes to promote holistic well-being and the opportunity to enjoy a holiday on the Costa del Sol.

Led by Wellbeing Manager Fernando Carnicero Lobos, THE FLAG offers the “Stay Pure” programme, focused on detoxification, the weight management programme “Stay Balanced”, and for those focused on improving their physical condition, there is “Stay Strong”, a programme designed to promote strength and fitness.

“Our programmes are not merely stays: they are a journey towards personal change. Each detail has been carefully planned to ensure that our guests not only reach their goals, but also they discover a new standard of complete wellbeing. At THE FLAG, we don’t just change habits, we transform lives”, states Carnicero.

Alongside these wellbeing programmes, guests can enjoy various non-invasive treatments using state-of-the-art technology in the areas of health promotion, pain relief, beauty and aesthetics with the internationally renowned clinic, London Clinic Marbella founded by John Corbett, which is located inside the hotel’s facilities.   

In addition to wellbeing, THE FLAG continues to offers 78 serviced studios and suites for guests to enjoy a wonderful holiday on the Costa del Sol. Their on-site restaurant, Seven M., offers fresh, locally sourced products “from nature to plate” assessed by nutritionists on their healthy and balanced composition and careful cooking processes to maintain as many nutrients as possible.

Staying in shape, maintaining health and looking after yourself are relevant topics today. Thanks to advances in medical research and technologies, life expectancy in good health is constantly increasing.

Throughout history, humans have always strived to achieve a long and fulfilling life. As society advances, living a longer life is no longer just a dream but a reality. However, with aging populations come age-related health problems that pose a growing challenge for communities. The future of healthcare is not just about reactive treatments but about taking proactive measures to address, underlying causes and improve people’s quality of life, even if they are not afflicted with medical conditions. At THE FLAG, they are responding to this challenge by rethinking their services to offer their clients the possibility of aging gracefully. They are developing innovative programs incorporating cutting-edge technology backed by sound science.

THE FLAG’s holistic well-being model is built upon five essential pillars: precise diagnostics, personalized nutrition, planned physical activity, restorative sleep, mental health and social connection. These are all crucial to a healthy and fulfilling lifestyle.

“This holistic wellbeing focus not only seeks to improve physical health, but it also focuses on nourishing the soul and the mind, creating a comprehensive and multifaceted rejuvenation experience”, explains Rüdiger Hollweg, General Manager of THE FLAG Costa del Sol.

THE FLAG in Estepona, near Marbella, is a well-being refuge for anyone who wants to slow down, relax, and achieve their health and fitness goals. With this new concept, the company is not only pursuing an additional and future-orientated business venture but also focusing on the changing needs of its guests. Still, it is actively committed to the well-being of all. An active and healthy lifestyle over time contributes to preventing illnesses and, therefore, reduces health costs.

About THE FLAG

For more than 14 years, the German hotel group THE FLAG has been developing and managing residential hotels for students and young professionals, businessmen and women, and retirees in various countries. This family-run business offers specialised forms of co-living and care in Germany, Switzerland, Spain and the United States. Their portfolio currently includes 19 properties housing more than 2,500 high quality, centrally located apartments.

The hotel on the Costa del Sol, the group’s first establishment in Spain, opened on 26 May 2023. It consists of 78 rooms spread over four floors. The accommodation is divided into different categories: Classic Studio, Superior Studio, Corner Suite, Deluxe Studio, Grand Suite, Grand Suite Deluxe, and two super-luxury Penthouses.

Chef David Aguado of the hotel restaurant Seven M. works alongside the hotel’s nutritionist to prepare menus for all the health programmes.

THE FLAG Costa del Sol, Costalita, C. Trajano, 16, 29688, Málaga

https://hotel.the-flag.de/costadelsol

For more information: prensa@mncomunicacion.com

La entrada German hotel group THE FLAG launches new wellbeing concept on the Costa del Sol se publicó primero en MN Comunicación.

Marbella, 30^th May 2023 – The changes in tax and legislation, the start of the approval process of the new General Municipal Ordinance Plan (PGOM) and the price increase of luxury properties in Marbella has consolidated this Costa del Sol area as the top luxury destination in Europe, according to the Marbella Real Estate Report released annually by Diana Morales Properties, local representative of the international real estate consultancy firm Knight Frank.

Marbella has evolved from being just a tourist destination for golfers and pensioners and has become a permanent residence for many families with hybrid work formats that demand quality of life, infrastructure, prestigious international schools and accessibility to other major European cities.

The report mentioned above reveals that while in other cities the recession, as a consequence of the Russian invasion of Ukraine and the rise in interest rates, has begun to take its toll, “Marbella has emerged stronger, showing growth figures well above those of its competitors, and continues to establish itself as one of the preferred locations not only by those seeking holiday homes, but also for those who wish to take up residence.”

Luxury property prices in Marbella rose 7.1% last year, according to Knight Frank’s Prime International Residential Index (PIRI 100).

The sales transaction volume in 2022 in Marbella and its area of influence (the well-known Golden Triangle that it forms part of along with Estepona and Benahavís), was up compared to the previous year for both resale properties and new builds. However, the quarterly data from the Ministry of Development revealed a significant slowdown in new build property sales. This was most apparent in the municipality of Marbella with quarterly sale figures of new homes decreasing in the last three quarters to 265, 50 and 30 properties respectively. Meanwhile, on a comparative basis, sale figures of second-hand homes remained consistent throughout the year.

Regarding the outlook for 2023, and despite being in an era of uncertainty with the threat of the energy crisis produced by the war, and the financial storm originating in Silicon Valley that could undermine the sustained growth enjoyed during the post-Covid period, as a result of the solid performance of the market over the past two quarters, “there is every reason to believe that 2023 will see another fairly healthy year for real estate on the Costa del Sol in general, but particularly for Marbella.”

Pia Arrieta Morales, Managing Partner of DM Properties, highlights that “Our outlook for 2023 could be best described as cautiously optimistic, and where transaction volumes appear to have slowed, buyers have been spending more on property.” Also, “it is expected that the legal limbo which Marbella’s urban situation finds itself in, currently operating on the basis of the 1986 PGOU, will conclude at the end of the year, providing urban planning security on land pending final approval for development, which will attract investors and developers looking for business opportunities in the city”, she states.

The general situation

Following the post-Covid real estate boom, it was expected that in 2022 everything would return to normality. However, this couldn’t have been further from the truth. According to Knight Frank’s PIRI 100, 2022 posted the highest level of prime price growth on an annual basis (5.2%) since the global financial crisis.

As highlighted in Knight Frank’s Outlook Report 2023 and the HNW Pulse Survey, everything points to an increase in real estate investment. Whether for the perceived inflation hedge, diversification benefits or as a boon in times of uncertainty, a third of HNWIs are looking to increase their residential holdings.

Spain was revealed in Knight Frank’s annual Attitudes Survey to be in the top 3 chosen locations for purchasing homes for the world’s wealthy. In 2022, the number of property transactions in Spain was the highest in the last 13 and a half years, with 646,241 sales, which represented an increase of 14.5% in comparison to the year before. However, the year has had two different parts, with a very favourable first half followed by a gradual cooling of the market in the second half, setting up excellent results for 2022 as a whole, but with less promising expectations for 2023.

With regards to Andalucía, international buyers represented 15% of all transactions, approximately 3.5% higher than the previous year. British buyers accounted for 16.31% of all purchases made by foreign buyers last year, with Swedish buyers in second place representing 8.82%, a decrease from 10.28% in the previous year.

In the province of Málaga, in 2022, more than a third of property sales (33.5%) were to foreign buyers, resulting in an increase of 6.12% in respect to the previous year. According to the Association of Property Registrars, the UK (16%) continues to lead among the nationalities of buyers, followed by Sweden (12%) and the Netherlands (8%).

In Marbella, a continued increase in buyers from Eastern Europe (Poland, Slovakia, Hungary and Czech Republic) is being noted. Last year DM/KF recorded sales to buyers of more than 18 different nationalities, with a noticeable increase from Polish buyers. In stark contrast with global reports of buyers of luxury properties getting younger, in 2022 the average age of their buyers stood at 55.

What buyers are looking for

DM Properties has identified specific trends from international buyers, stating that they have not changed much since previous years, but noting that more and more buyers are looking for newly built properties that are ready to move in, without the need for further worries. The top 3 nationalities that chose to buy a new build property in Spain in 2022 were Belgian (24.5%), followed by Dutch (21.9%) and Polish (21.3%).

At a local level, it is important to note that when it comes to second-hand property, Marbella continues to be more in demand than its neighbouring towns whereas Estepona takes the lead in new build properties, where most construction has taken place in recent years due to availability of land and smoother processes in obtention of building licenses.

Another trend to highlight is the ‘turn-key villas’ sector, where buyers want to have a ready-to-go property instead of having to go through a refurbishment process. These villas, which were traditionally harder to sell than apartments, have been selling well in prices up to 2 million euros, whilst those in mid to high price range are still more challenging to sell in their construction phase.

Security, ample spaces, services and amenities within 5-star resort-type developments are some of the buyers’ most demanded aspects according to said report, as well as a sustained commitment to Branded Residences, with the increasing presence of internationally recognised luxury brands.

New tax advantages

One of the new featured sections this year in the DM Properties | Knight Frank Marbella Real Estate Market Report is the impact of tax changes and the implementation of the “Startup” Law (Law for the Promotion of Emerging Companies) in Spain at the end of 2022, with new tax regulations that benefit foreign digital nomads and newly established companies.

This new law includes important tax measures, eliminates bureaucratic obstacles and makes the procedures to create and invest in startups more flexible. It also offers incentives to attract international talent and recover local talent, encouraging remote workers and digital nomads to establish themselves in Spain. Important tax advantages are also introduced, such as the reduction of Corporation Tax and Non-Resident Income Tax. The elimination of Wealth Tax in Andalucía which was previously applied to the net value of Spanish assets for non-residents, and to global assets for residents, above 700,000 euros in accordance with a progressive scale of up to 3.5%.

However, a similar tax has since been reintroduced by the central government: Billed as a temporary measure, a new “Solidarity Tax” is being levied on net assets of €3 million-plus, although Spanish resident taxpayers may apply a €700,000 reduction and an additional €300,000 is deductible for primary residences. In those regions in Spain where Wealth Tax is still applicable, the Solidarity Tax will only be charged if the rate exceeds the Wealth Tax due.

It has been shown that, after the pandemic, Marbella has firmly maintained its position in the spotlight as an investment destination and place of residence for citizens of Northern Europe, consolidating itself in 2023 as an unparalleled investment hot spot, with a flourishing real estate market, a prosperous tourism sector, a favourable economic climate and offering an attractive lifestyle.

About Diana Morales Properties | Knight Frank

Diana Morales has been a real estate professional in Marbella since 1978, making Diana Morales Properties one of the most established agencies on the Costa del Sol and a leader in the luxury real estate market. Its national and international reputation as a boutique agency has grown over the years and, having represented Sotheby’s and Christie’s in the past, it is now Knight Frank’s exclusive associate for the Marbella area. This partnership has allowed them to maintain strong connections with both clients and professionals in the luxury segment.

Diana Morales Properties | Knight Frank combines in-depth local market knowledge of the local market with an international presence in 487 offices across 53 countries.

La entrada Marbella consolidates its position as a top luxury destination in Europe, according to real estate experts se publicó primero en MN Comunicación.

The next months already reach 80% average occupancy until the end of the year 2022.

Marbella, September 9th, 2022 – More than 300 guests from many countries around the world gathered at the inauguration event of Club Med Magna Marbella yesterday evening, September 9th. The event was attended by the Mayor of Marbella, Ángeles Muñoz, as well as the French Ambassador to Spain, Jean Michel Casa, and other authorities. “The continuous increase in our bookings confirms the appeal of Club Med and the attractiveness of Marbella for our clients, and we are committed to contributing to the development of tourism in this beautiful region,” says Henri Giscard d’Estaing, President of Club Med.

Club Med and Spain have a strong emotional link since the first day of its creation, in 1950 when the concept was born in Alcudia, Balearic Islands. The return to Spain therefore carries emotional weight, as the country is undoubtedly etched in Club Med’s history.

“The region of Andalusia is recovering from the years of crisis and I am glad that with the opening of Club Med Magna Marbella we can contribute to the growth of the region. Our culture, our hospitality and our food are incredible and we are delighted to share them with local and international tourists” says Jihad Megharief, President of Magna Hotels & Resorts, the group that owns the hotel.

After 2 years of crisis, clients from Spain, Italy, France, Belgium, England, Holland have decided that it was time to travel again and have been seduced by the tranquility, premium services, all-inclusive offer and the conviviality that Club Med offers. Speaking of the Spanish market in particular, “we are expected to increase by 162% our turnover in the first half of 2023 compared to the same period last year” says Rabeea Ansari, General Manager for Southern Europe and Emerging Markets. “We capture on average 64% of new customers in Spain and we have observed that once they are hooked on the Club Med product and offer, they become loyal” complements Ansari.

The Resort

Located in the Spanish region of Andalusia, at the foot of the Sierra Blanca, Club Med’s new 4 trident (4 star) family resort sprawls over 14 hectares of colorful gardens and terraces. Overlooking the Mediterranean Sea and within walking distance of the bustling city of Marbella, the resort is an unparalleled oasis of unspoiled greenery and lush flora.

Tradition with a touch of modernity is a theme that shows throughout the architecture and design of the complex. The property was designed with an indoor-outdoor concept that combines with vibrant décor inspired by the art, culture and nature of Marbella. The variety within the 485 rooms is ideal for every type of traveler, from families and couples to solo tourists and large groups. Each of the Deluxe, Superior and Family suites exudes a playful ambiance inspired by the region and surrounding landscape. The resort’s two restaurants and three bars offer unlimited culinary experiences, carefully selected to showcase the region’s local food and drink. The main restaurant “Sueños” is located at the heart of the resort, while the “Tierra Gourmet Lounge” welcomes guests throughout the day with a lively bar, wine cellar and gourmet snack bar ideal for Spanish wine tastings, happy hour, live music and tapas.

As part of Club Med’s ongoing commitment to social responsibility, the resort has enabled the creation of more than 300 direct jobs, more than half of which have been filled by local hiring, as well as 140 indirect local jobs. Following its opening, Magna Marbella aims to obtain Green Globe certification for a sustainable hotel operation. As part of the brand’s “Happy to Care” program, nearly 95% of Club Med resorts have obtained this green certification, which is renewed annually. In line with that commitment, the resort is also equipped with solar panels that will supply the energy needed to heat water, as well as a rainwater collection and treatment system that will be used to irrigate the gardens.

An additional attraction for the local population is the Day Pass, which allows guests in the area to enjoy all that Club Med Magna Marbella Resort has to offer without staying overnight with an all-inclusive premium day pass. With the acquisition of this option, those interested have the use included to its three bars and two buffet restaurants, as well as its a la carte restaurant within the establishment. In addition, they can enjoy its five indoor and outdoor pools (including the Zen pool), sun loungers, gym with fitness and yoga classes, tennis and paddle tennis courts with equipment included, archery, mini-golf, flying trapeze and live shows and music.

Activities

A stay at Club Med Magna Marbella includes more than 25 sports and activities, such as Zen yoga, aerial fitness, golf, flying trapeze, archery, beach volleyball and paddle tennis (indigenous to Marbella). Guests can also take a dip in one of five pools, including an indoor freshwater pool, the main lagoon pool, an adults-only Zen pool, a dedicated children’s pool for kids’ clubs, and a water park area for families. For those looking to relax, the resort’s wellness area includes a Club Med Spa by CINQ MONDES with a steam room, 14 treatment rooms and an exclusive indoor/outdoor relaxation room for added privacy.

While adults enjoy wellness experiences, children can write their own vacation stories at Club Med’s award-winning kids’ clubs, which offer a range of customized activities for children and teens ages 4 months to 17 years. Families can also participate in the Club Med Amazing Family program, a fun-filled weekly activity program for families to bond and create lifelong memories.

Among the resort’s plethora of family activities are “must-do experiences,” which include paddle tennis tournaments, a stroll through nearby Pueblos Blancos, an Andalusian garden party with unlimited sangria, tapas and wine, and spending the day in the Family Fun Zone, which features thrilling waterslides, a variety of water games, a miniature golf course and a zip line.

Destination and exploration

Andalusia, often referred to as “the garden of Europe,” promises varied landscapes along with cultural and historical discoveries. Conveniently located near Spain’s southern coast, Club Med Magna Marbella is just a 20-minute walk from the sandy beaches of the Mediterranean and Marbella’s city center. It is also within an hour’s drive of Gibraltar, Ronda and Malaga, making it the ideal base for exploring the region’s rich Arab-Andalusian history and natural wonders.

Excursions to the Doäana Natural Park and the Caminito del Rey, as well as 4×4 tours of the Sierra de la Nieves and visits to local villages, are the best ways to explore the natural beauty and rich heritage of southern Spain.

Full details for reservations and for the Day Pass:

– website: www.clubmed.es

– phone number: 900 60 30 30

La entrada With an average occupancy rate of 90% during the summer, the recently inaugurated Club Med Magna Marbella is already a success se publicó primero en MN Comunicación.

La entrada THE VIEW show flat presentation event se publicó primero en MN Comunicación.

La entrada Launch event of THE SECRET organised by MN COMUNICACIÓN se publicó primero en MN Comunicación.