Marbella paves the way for Latin American capital hand in hand with Property Partners
- The Latin American-born real estate firm opens its Marbella office in a market where six out of ten buyers are foreign, at a time of growing diversification in international demand.
- The share of Latin American buyers within Spain´s foreign demand increased from 4.3% to 4.8% in one year, representing a rise of approximately 11.6%.
- Real estate investment from Latin America reached €523 million in 2024 in Spain, with over 75% concentrated in Madrid, according to CBRE.
- The new office opens with specialists in six key markets – Latin American, UK, Scandinavian, Central European, Arab and domestic – and is part of Property Partners´ plan to reach 40 offices across Spain by 2028.
Marbella, 10th of September 2026. Property Partners officially inaugurated its new office in Marbella, located at Avenida Norberto Goizueta Daz, s/n, 29670, San Pedro de Alcántara, situated in one of Spain’s most international residential markets during a period of transformation regarding buyer origin and profile.
The event was attended by Francisco Javier García Ruiz, Deputy Mayor of San Pedro de Alcántara; Cristian Araya and Javiera Erazo, partners and heads of development for Property Partners in Marbella—with Erazo also leading the Málaga operations; Loreto Muyo Mir, Commercial Director of the new branch; and the founders and executive leadership team of Property Partners, led by Sergio Bermúdez, founder and CEO; Claudia Aguayo, International Director; and Felipe Reuse, Managing Director for Spain.
Marbella: Six out of Ten Buyers are Foreign Nationals
The opening of the new office comes at a time of quiet yet measurable shift in the composition of buyers on the Costa del Sol. In the first quarter of 2026, 60.9% of home buyers in Marbella were foreigners, compared to 39.1% of domestic buyers, while the average transaction value reached 769,218 euros. This is highlighted in the Marbella Property Market Report Q1 2026, compiled using benchmark industry sources such as the Center for Statistical Information of the General Council of Notaries (CIEN), Idealista, Knight Frank, and JUST Real Estate, alongside market analysis.
However, behind these aggregate figures, the map of origins is being redrawn: the British buyer, who dominated this market for decades, has declined by 38.7% compared to 2024 and currently represents 11.64% of transactions; Swedish buyers fell by 18.6% down to 8.95%; whereas the Netherlands grew by 3.8%, reaching 8.51%.
It is in this space that Property Partners positions its strategy. The company is establishing itself in Marbella as a Latin American-founded real estate network specializing in high-net-worth buyers—a segment that currently accounts for 4.7% of buyers in the municipality compared to the 4.8% national average, and whose share among all foreign buyers in Spain has grown by 11.6% year-over-year.
Housing prices also reflect the market’s strength. In July 2026, Marbella reached an average asking price of 5,950 euros/m², an all-time high in the Idealista series and 4.6% higher than a year earlier. In Nagüeles–Golden Mile, prices have already surpassed 8,200 euros/m².
From Madrid to Marbella
The opening coincides with another movement that is transforming the Spanish real estate market: the growing role of buyers and capital originating from Latin America.
The share of Latin American buyers among all foreign buyers in Spain went from 4.3% in the second half of 2024 to 4.8% in the same period of 2025, representing a relative increase close to 11.5%.
In parallel, real estate investment from Latin America reached €523 million in Spain in 2024, compared to just 22 million in 2019, the highest volume recorded in the period analysed by CBRE. More than 75% of that investment was concentrated in Madrid.
The Latin American presence is especially visible at the upper end of the capital’s residential market. According to Knight Frank data based on its own transactions, Latin American buyers currently represent around 20% of luxury housing operations in Madrid, ranking among the top international profiles of this segment.
For Property Partners, the next move begins to look toward the Mediterranean. High-net-worth Latin American buyers who initially chose Madrid as their gateway into Spain are expanding their interest to coastal second-home markets, with Marbella among the key destinations that concentrate this demand.
This connection also works in reverse through an international referral system, allowing clients in Spain to access real estate opportunities through Property Partners’ portfolios and teams across Chile, Peru, Uruguay, Mexico, Colombia, Argentina, the Dominican Republic, and the United States.
“For decades, Latin American high-net-worth families seeking to diversify their wealth beyond their home countries primarily looked to Miami. Today, Spain is playing an increasingly important role in that decision. Many start in Madrid for business opportunities, legal certainty, education or residency and, once established here, the next natural step is to look towards the coast. Marbella combines investment, wealth management and quality of life in a truly international market. We are not here to discover the Latin American buyer: we have been working with this market for years from across the Atlantic. And that bridge works both ways, as it also allows us to connect Spanish investors with opportunities in Latin America,” says Cristian Anaya · Partner and Franchise Owner of Property Partners in Marbella.
Why Marbella If Property Partners is already in Malaga?
The opening comes just a few months Property Partners´ arrival in Malaga city, though both locations serve different markets and buyer profiles.
While Malaga has established itself as a city undergoing significant economic and technological transformation, Marbella retains a strong focus on second homes, investment, and wealth management, with particularly high prices and entry-level price points accross its prime areas.
“Malaga and Marbella are geographically very close, but in regards to real-estate they are two different markets. Malaga attracts buyers that are often drawn in for work, technology, investment or urban quality of life. Marbella has a different focus: second homes, high-net-worth and international buyers making decisions based on a different criteria. Our model is built around strictly defined exclusive territories, precisely so that each office can develop an in-depth understanding of its local market. Opening In Marbella isn´t about replicating our presence in Malaga: it is about entering the market where the clients we are best placed to service make their wealth and property investment decisions,” notes Javiera Erazo, · Partner at Property Partners Marbella and Málaga.
Eleven Professionals for a Global Market
The Marbella office currently features a team of 11 professionals specialized in six key markets and buyer profiles: Latin American, British, Scandinavian, Central European, Arab, and domestic. The team brings robust international experience built across markets such as Latin America, the United States, and Spain, enabling deep insight into the specific characteristics and needs of each client profile.
This team structure deliberately responds to the transformation of the Marbella market: while Latin American specialization serves as a distinct advantage for the firm, it is part of a broader strategy designed to serve total international demand.
“Marbella is one of the most competitive real estate markets in Europe. Here, it is no longer enough to talk about personalised service, international clients or exclusive properties: there are excellent professionals who have been doing this for years. Our difference lies in combining local expertise with an international network that is capable of reaching the clients before they land in Marbella. We can start a relationship in Madrid, Barcelona, Santiago or Lima and continue supporting that same client when their next decision points to the Costa del Sol. And, at the same time, we have specialists covering the core markets that have historically shaped Marbella,” comments Loreto Muyo Mir · Commercial Director of Property Partners Marbella.
From Menorca to Marbella: eight offices in under four years
Property Partners’ expansion in Spain started in Menorca in December 2022. Since then, the firm has opened offices in Madrid-Arturo Soria, Madrid-Salamanca and Mallorca, Barcelona, Valencia, Málaga and now Marbella, reaching eight locations in less than four years.
Each opening represents an investment between €100,000 y €120,000 and generates between ten and twelve jobs, including both direct employees and collaborators. The expansion plan, structured around a franchise model, aims to reach forty offices in Spain and a portfolio of 4,000 managed properties by 2028.
The arrival in Marbella therefore represents a strategic milestone within this growth trajectory: it connects Property Partners´ Spanish network with one of the Mediterranean´s prime international second-home residential markets, while strengthening the real estate bridge the company has built between Spain and Latin America.
About Property Partners
Property Partners is a real estate network specializing in high-value properties, founded in Chile in 2015 by Sergio Bermúdez, current CEO.
It features over 50 international offices and 500 partners across Chile, Peru, Uruguay, Argentina, Mexico, Colombia, the Dominican Republic, the United States, and Spain. The company operates across four business lines: residential, commercial, land, and international. In Spain, it is present in Madrid, Barcelona, Valencia, Málaga, Mallorca, Menorca, and, as of September 2026, Marbella.
https://link.ppartnersgroup.com/marbella
