Four years of Italian elegance in Marbella: Peserico expands its universe of luxury and sophistication
The Puerto Banús boutique, the brand’s first in Spain, has consolidated itself as the epicentre of silent Italian luxury in the Mediterranean.
- The Venetian brand makes its anniversary in Marbella an international hit: for the first time in Spain, it has presented its first iconic bag (Itinera), its first fragrance collections (Form and Essence), and its sartorial new masculine collection Taschino FW26.
- The Peserico Group closed 2025 with a consolidated turnover of more than 130 million euros (+5% in respect to 2024) and forecasted 10 new openings in 2026, among which are Berlin, Miami, San Francisco and Doha.
- The brand continues consolidating its growth in Puerto Banús, where it has registered a two-digit growth in respect to 2025, thanks to the loyalty of its customers and the constant increase of an international audience.
Marbella, 23rd July, 2026 – The Italian brand Peserico celebrated the fourth anniversary of its boutique in Puerto Banús, the brand’s first in Spain, with an exclusive night that transcended celebration: the gathering became a European showcase for the house’s three great novelties of 2026. Since its opening in 2022, the Marbellan space has consolidated itself as one of the strongest luxury retail enclaves in the Costa del Sol, loyal to the brand’s DNA: 100% Italian dressmaking, discreet elegance and craftsmanship that is passed on from generation to generation.
An International Expansion in Full Force
The anniversary arrived during a time of strong growth for the company. At the end of 2025, the Peserico Group reached a consolidated turnover of more than 130 million euros, 5% more than in 2024, and the forecasts for 2026 confirm the trend: retail turnover grows by 10% and online sales by 20%, already representing 5% of total turnover. The brand has 66 boutiques of direct management – which make up half of the turnover – and it foresees 10 new openings and 10 reforms of existing shops in 2026, with strategic arrivals in Berlin, Miami, and San Francisco, as well as Doha in June, with open negotiations in Riyadh and Jeddah. The United States consolidates itself as the brand´s main market, with 30% of turnover in 2025 and a growth of 11%. Marbella remains the label’s only boutique in Spain and is at the level of destinations such as Capri, Saint-Tropez, Porto Cervo or Mykonos within the brand´s Mediterranean map.
“That our fourth anniversary in Marbella coincided with the three strategic launches was not by chance. This boutique has shown us that an international client searching for exactly what we make exists: real quality, coherence, and timeless beauty. The Costa del Sol today is one of the most relevant markets in our international vision”, declared Riccardo Peruffo, CEO of Peserico.
Four Years of Puerto Banús: A History of Loyalty.
In just four years, the boutique in Puerto Banús has become a meeting point for a sophisticated, loyal and international clientele. In their last financial year, 65% of their sales came from repeat customers, driving sustained double-digit growth. The brand particularly attracts buyers from Russia, the Middle East, Scandinavia, the United Kingdom and Central Europe, while the client profile continues to be rejuvenated and increasingly committed to the total look as an expression of the brand´s aesthetic universe.
Peserico Expands its Universe with Three New Releases
During the evening event, the boutique exclusively presented the brand’s three new releases to Spain.
ITINERA — The Boutique´s First Iconic Bag
In the SS26 collection, Peserico adds an elevated look to the protagonist´s accessory, using Itinera, their first iconic bag. Its name, derived from the Latin word itineris — journey, route — pays tribute to feminine dynamism. Thanks to its foldable outer corners, the bag transforms from a compact silhouette to a spacious shopper, adapting effortlessly from day to night. Available in two sizes, with options of refined leather or a canvas bi-material, it incorporates the diamond-cut Punto Luce chain into the handles, an unmistakable hallmark of the house. Presented last March in Milan, in Via della Spiga, and now arriving in Marbella with immediate availability in store and prices from €549 to €695.
FORM AND ESSENCE —The First Fragrance Collection
Peserico takes a natural step in its history: to translate its sartorial essence into perfume. The brand has entrusted this mission to the perfumist Caterina Roncati, founder of the unique Genoese house of Strega del Castello. The result is three fragrances and a scented water that narrate the moments of the day: Aurora Nobile (feminine, a vibrant combination of pear, orange blossom and Bourbon vanilla) available in the boutique for a price of €180; Luce Sublime (unisex, sea accords with notes of cardamom, cedar and vetiver, also available as a scented water) and Tramonto Ambrato (unisex, citrusy and fruity on a warm amber base), both available for €135 each.
Taschino FW26 – a New Sartorial Code
With the masculine collection FW26, the brand introduces a new code of identity: the trouser pocket (taschino). Inspired by the work overalls of days gone by, where the tailor’s measuring tape was always kept to hand, the detail becomes an emblem of passion, craftsmanship, and attention to detail. Within the men´s collection, a double backstitched trouser pocket, clean and precise, with the deliberately discreet logo integrated into the construction of the trouser: elegance understood as a tailor-made life. A feminine version of the model is also available.
A Brand with History: Tradition, Evolution and a Global Gaze
Founded in 1962 as a small custom-made trouser workshop in Cornedo Vincentino, Peserico has spent more than six decades combining sartorial tradition, technical innovation, and aesthetic awareness. Today, it is internationally recognised as an ambassador of silent luxury: integrally Italian production, family spirit, and a permanent commitment to sustainability under the most rigorous European standards. The development of its men´s collections stands out among the company´s strategic focus areas: following the opening of the men’s flagship store in Forte dei Marmi, Cannes took over last February — a move that directly connects to the launch of the Taschino FW26, presented in Marbella.
“Each opening, each launch, is an opportunity to tell who we are. In Marbella, we have found a second home and an audience who understands that true luxury is in the emotion that a well-made garment instills”, concluded Riccardo Peruffo.
