Peserico celebrates its third anniversary in Marbella and reaffirms its commitment to the excellence of "Made in Italy"

– The Puerto Banús boutique consolidates its position as a benchmark for Italian fashion on the Costa del Sol, with a loyal and growing international clientele.
– The Italian brand accelerates its international expansion with more than 80 single-brand stores and new openings planned in Europe, Asia, and the United States.
– The SS25 and FW25 collections, presented in Marbella, reinterpret quiet luxury with fine fabrics, refined cuts, and a timeless aesthetic.
– “Marbella embodies the spirit of Peserico: sophistication, Mediterranean light, and uncontrived elegance,” says Riccardo Peruffo, CEO of the brand.

Marbella, June 6th, 2025. – The Italian brand Peserico celebrates its third anniversary in Puerto Banús, its first boutique in Spain, reaffirming its international focus and its commitment to understated elegance and artisanal craftsmanship. Since its opening in 2022, the space has established itself as one of the most solid luxury retail locations on the Costa del Sol, attracting a cosmopolitan clientele who value quality, tradition, and refined style.

With more than 80 single-brand stores worldwide and an expansion strategy that encompasses destinations such as Cannes, Miami, Dubai, Boston, and New York, Peserico is strengthening its presence in key fashion districts without compromising its DNA: 100% Italian production, a commitment to sustainability, and artisanal control throughout every phase of the process.

“Our factory in Cornedo Vicentino is the soul of the brand. Choosing to produce in Italy is a statement of principles: it guarantees quality, authenticity, and true traceability that our customers value,” says Riccardo Peruffo, CEO of Peserico.

The Marbella boutique, located in the heart of Puerto Banús, represents a strategic move for the brand’s international presence. The city embodies all the qualities that define the Peserico style: light, elegance, the sea, and a following with a taste for understated, functional fashion.

“This anniversary is much more than a celebration. It reflects the emotional bond we have built with a city that shares our values: respect for authenticity, attention to detail, and timeless beauty,” adds Paola Gonella, creative director.

SS25 & FW25: Collections that dress the present with an eternal gaze

During the celebration event, the boutique exclusively presented the brand’s new collections:

– SS25 AUREA: The new Donna collection celebrates the dynamic spirit of every woman, free to move through a universe of infinite possibilities, pursuing an idea that shapes the future and inspires new visions. Inspired by the golden light of the Mediterranean, this collection displays a serene colour palette—oatmeal, ivory, and fog blue—through soft silhouettes and clean structures. Key pieces this season are tailored linen trousers, shirt dresses, and fine-knit coordinated sets that stand out for their casual sophistication and subtle charm. Each piece embraces fluidity, elegance, and a sense of refined freedom, empowering contemporary women to move, shirt dresses and fine knit sets stand out for their casual sophistication.

– SS25 Men: The Peserico man focuses on refined functionality: lightweight technical fabrics, structured shirts, unstructured jackets, and comfortable Bermuda shorts, without sacrificing elegance. The palette is understated, with touches of smoky grey, warm beige, and pure white.

– FW25 Transition: The mid-season collection introduces enveloping textures such as virgin wool, cashmere, and bouclé. Colours like terracotta, sand, and leaf green dress pieces with volumes designed for the transition of seasons. The result: a serene and protective elegance.

“Each collection stems from an emotion. We are inspired by the landscape, the light, the silences. We design pieces that don’t seek to stand out through stridency, but rather through coherence, beauty, and character,” explains Paola Gonella, creative director of Peserico.

A brand with history: tradition, evolution, and a global perspective

Founded in 1962 as a small tailor-made trousers workshop in Cornedo Vicentino, Peserico has travelled a path of more than six decades combining sartorial tradition, technical innovation, and aesthetic sensibility. Today, the brand is internationally recognized as an ambassador of quiet luxury, with a solid expansion and a community of loyal customers who appreciate durability, comfort, and timeless design.

The brand maintains a strong family ethos, a solid identity, and a permanent commitment to sustainability. All of its production is carried out in Italy under rigorous European environmental and social standards.

“Each international opening is an opportunity to express who we are. In Marbella, we have found a second home, and a public that understands that true luxury lies in the quality, consistency, and emotion conveyed by a well-made garment,” concludes Riccardo Peruffo.