Marbella, 19th of february 2018. – Benalús, a unique new housing construction on the golden mile, relaunches its project with fresh air and new adaptions to the needs of premium clients. The announcement made by the Marbella town hall at the end of 2017, regarding the unblocking of stalled licences, has put Marbella back into the focus of national and international investors and has revitalized the property market.

When walking or driving past the most sought for kilometre on the Costa del Sol, which links Marbella and Puerto Banús, only one property promotion can be seen standing on this golden mile. It´s Benalús, a 27 luxury apartment project, divided into 3 buildings standing on 9000 square metres of ground, over half of which will be gardens, private and communitarian open spaces.

Benalús is re-activating after the slowdown. The Project had suffered due to the legal instability there had been in the urbanist sector since the supreme tribunal nullified the PGOU in 2015. Now that the airs have cleared around the urban ordination issue, the construction work will begin this June. The director of the project, Sergio Fernández explains; “We are bringing a product of the highest quality to the market, made to satisfy even the most demanding of buyers and adapted to the latest trends and technologies. All preparations have been made to commence with the construction work in June 2018, the project is scheduled to be completed by the spring of 2020”. The statistics show that in the last years second hand housing has dominated the market, however, they also show a progressive reversal of this trend back toward new constructions scheduled for completion between 2019 and 2020.

The international political and economic changes that have taken place have changed the profile of buyers, with the numbers of English and Russian buyers giving way to more Spanish, central European and Nordic buyers. The numbers of Arab buyers have remained stable. “However, given the exceptional location of Benalús, interest has been shown from all over the world”, Fernández adds. It´s a profile of people looking for modern, luxurious constructions with large open air spaces and exclusive communitarian services, a high level of security, privacy and a strategic and privileged location.

During the last years, Benalús has been able to detect and adapt to the new needs of Premium clients, who require the comfort of a resort within their homes. Thanks to this, Benalús holds apartments from 170 to 785 square metres and with a price range of between 1,000,000 and 3,000,000 euros in offer, on one of the few free plots in the area. It´s close to the beaches of

the Mediterranean Sea and has a prime view of the emblematic La Concha Mountain. The urbanization is a closed one with 24 hour security, spa, private and public swimming pools, community solarium, gym and a chill out. All surrounded by 7.000 square metres of green zones belonging to a protected `Cañada Real´.

The promotion of Benalús (www.benalus.com) has been done by a prestigious and well consolidated business group from the Basque Country. In the last years they have administrated the promotion of over a thousand properties in different projects. The construction firm owns the plot itself and is the exclusive marketer of the promotion. Confidence is high in the commitment to quality and the bank´s endorsement of down payments. “Our objective is to offer the best possible product to the most demanding client, adding value to the Marbella trademark, which has always stood out because of its exclusiveness and high standard of quality” the project manager concludes.

La entrada Benalús relaunches its star Project on the Golden mile aimed at Premium clients se publicó primero en MN Comunicación.

Marbella, 19th of february 2018. – Benalús, a unique new housing construction on the golden mile, relaunches its project with fresh air and new adaptions to the needs of premium clients. The announcement made by the Marbella town hall at the end of 2017, regarding the unblocking of stalled licences, has put Marbella back into the focus of national and international investors and has revitalized the property market.

When walking or driving past the most sought for kilometre on the Costa del Sol, which links Marbella and Puerto Banús, only one property promotion can be seen standing on this golden mile. It´s Benalús, a 27 luxury apartment project, divided into 3 buildings standing on 9000 square metres of ground, over half of which will be gardens, private and communitarian open spaces.

Benalús is re-activating after the slowdown. The Project had suffered due to the legal instability there had been in the urbanist sector since the supreme tribunal nullified the PGOU in 2015. Now that the airs have cleared around the urban ordination issue, the construction work will begin this June. The director of the project, Sergio Fernández explains; “We are bringing a product of the highest quality to the market, made to satisfy even the most demanding of buyers and adapted to the latest trends and technologies. All preparations have been made to commence with the construction work in June 2018, the project is scheduled to be completed by the spring of 2020”. The statistics show that in the last years second hand housing has dominated the market, however, they also show a progressive reversal of this trend back toward new constructions scheduled for completion between 2019 and 2020.

The international political and economic changes that have taken place have changed the profile of buyers, with the numbers of English and Russian buyers giving way to more Spanish, central European and Nordic buyers. The numbers of Arab buyers have remained stable. “However, given the exceptional location of Benalús, interest has been shown from all over the world”, Fernández adds. It´s a profile of people looking for modern, luxurious constructions with large open air spaces and exclusive communitarian services, a high level of security, privacy and a strategic and privileged location.

During the last years, Benalús has been able to detect and adapt to the new needs of Premium clients, who require the comfort of a resort within their homes. Thanks to this, Benalús holds apartments from 170 to 785 square metres and with a price range of between 1,000,000 and 3,000,000 euros in offer, on one of the few free plots in the area. It´s close to the beaches of

the Mediterranean Sea and has a prime view of the emblematic La Concha Mountain. The urbanization is a closed one with 24 hour security, spa, private and public swimming pools, community solarium, gym and a chill out. All surrounded by 7.000 square metres of green zones belonging to a protected `Cañada Real´.

The promotion of Benalús (www.benalus.com) has been done by a prestigious and well consolidated business group from the Basque Country. In the last years they have administrated the promotion of over a thousand properties in different projects. The construction firm owns the plot itself and is the exclusive marketer of the promotion. Confidence is high in the commitment to quality and the bank´s endorsement of down payments. “Our objective is to offer the best possible product to the most demanding client, adding value to the Marbella trademark, which has always stood out because of its exclusiveness and high standard of quality” the project manager concludes.

La entrada Benalús relaunches its star project on the Golden Mile aimed at Premium clients se publicó primero en MN Comunicación.

Marbella, 19 de febrero de 2018.- Benalús, única construcción de viviendas de nueva planta en la Milla de Oro, relanza su proyecto con aires renovados y una nueva adaptación a las necesidades del cliente Premium. El anuncio del desbloqueo en la tramitación de licencias  realizado por el Ayuntamiento de Marbella a finales de 2017 volvió a poner a Marbella en el foco de los inversores nacionales e internacionales y revitalizó el mercado inmobiliario.

Al recorrer caminando o en coche el kilómetro más codiciado la Costa del Sol que une el núcleo urbano de Marbella con Puerto Banús, sólo una promoción inmobiliaria se descubre a pie de Milla de Oro. Se trata de Benalús, un proyecto de 27 apartamentos de lujo distribuidos en tres bloques en una parcela de 9.000 metros cuadrados de los cuáles más del 50% irá destinado a zonas verdes y de esparcimiento privado y comunitario.

Benalús se reactiva tras la ralentización que ha sufrido el proyecto por la inestabilidad jurídica en el ámbito urbanístico que ha habido desde la anulación del PGOU por parte del Tribunal Supremo en 2015. Ahora, despejado el panorama de ordenación urbana, las obras podrán comenzar el próximo mes de junio. Sergio Fernández, director del proyecto, explica que “Traemos al mercado un producto de altísima calidad, adaptado a las últimas tendencias y tecnologías y hecho para satisfacer la demanda de los compradores más exigentes. Ya tenemos todo preparado para dar inicio a las obras de construcción en el mes de junio de 2018. Y así mismo poder hacer entrega de las viviendas en primavera de 2020”. Los datos de los últimos años muestran que la vivienda de segunda mano ha sido hasta ahora la protagonista. Sin embargo, también revelan una clara tendencia a un cambio de sentido a favor de las nuevas edificaciones que tienen prevista su finalización y entrega entre el 2019 y el 2020.

Los cambios económicos y políticos internacionales han hecho que cambie el perfil del comprador en detrimento de británicos y rusos y a favor de españoles, centroeuropeos y nórdicos, mientras se mantiene el cliente árabe. “Sin embargo, dada la excepcional ubicación de Benalús han mostrado interés desde todas partes del mundo”, comenta Fernández. Un perfil de comprador que busca construcciones modernas y lujosas con grandes áreas al aire libre con exclusivos servicios comunitarios y altos niveles de seguridad y privacidad en una ubicación privilegiada y estratégica.

Durante los últimos años Benalús ha podido detectar esas nuevas necesidades del cliente Premium, que requiere todas las comodidades de un resort en su vivienda particular, y ha sabido adaptarse a ellas. Gracias a ello ofrece viviendas que van desde los 170 hasta los 785 metros cuadrados con precios que oscilan entre los 1.000.000 y los 3.000.000 euros, en una de las escasas parcelas disponibles a apenas unos metros de la playa y del mar Mediterráneo con vistas a la emblemática montaña de La Concha. Se trata de una urbanización cerrada con seguridad 24 horas, spa, piscinas privadas y comunitarias, solárium común, gimnasio y chill-out. Todo ello rodeado  de 7.000 metros cuadrados de zonas verdes protegidas de Cañada Real.

La promoción de Benalús (www.benalus.com) ha sido puesta en marcha por un prestigioso y consolidado grupo empresarial del País Vasco que, en los últimos años, ha gestionado más de mil viviendas en distintos proyectos. La empresa constructora, propietaria también del terreno, es la comercializadora exclusiva de la promoción. Lo que supone un plus de confianza y compromiso de calidad, ofreciendo garantías bancarias desde el aval.  “Nuestro objetivo es ofrecer el mejor producto al cliente más exigente aportando valor añadido a la marca Marbella que siempre se ha destacado por su exclusividad y sus altos estándares de calidad”, concluye el director del proyecto. 

La entrada Benalús relanza el proyecto estrella de la Milla de Oro dirigido al cliente Premium se publicó primero en MN Comunicación.