{"id":7302,"date":"2021-10-08T10:14:25","date_gmt":"2021-10-08T10:14:25","guid":{"rendered":"https:\/\/www.mncomunicacion.com\/?p=7302"},"modified":"2021-11-02T12:01:48","modified_gmt":"2021-11-02T12:01:48","slug":"otero-group-entrusts-the-a-cero-architecture-studio-with-its-new-luxury-residential-project-in-marbella","status":"publish","type":"post","link":"https:\/\/www.mncomunicacion.com\/en\/https-www-mncomunicacion-com-en-gabinete-de-prensa\/otero-group-entrusts-the-a-cero-architecture-studio-with-its-new-luxury-residential-project-in-marbella","title":{"rendered":"Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><u>Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella<\/u><\/strong><\/p>\n<p style=\"text-align: center;\"><u>\u2018The Secret\u2019: a complex of 34 luxury villas in El Real de La Quinta valued at more than \u20ac100M<\/u><\/p>\n<p style=\"text-align: center;\"><u>\u00a0<\/u><u>The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable<\/u><\/p>\n<p style=\"text-align: center;\"><u>\u00a0<\/u><u>With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than \u20ac4M<\/u><\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<p><strong>M\u00e1laga, 8th October 2021.- <\/strong><\/p>\n<p>A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development \u201cThe Secret\u201d: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros.<\/p>\n<p>The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of \u20ac105M (million euros).<\/p>\n<p>The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodr\u00edguez Cubero; the Mayor of Benahav\u00eds, Juan Antonio Mena; Rub\u00e9n Otero, CEO of Otero Group (promoter of the project) and Joaqu\u00edn Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation.<\/p>\n<p><strong><u>The Project <\/u><\/strong><\/p>\n<p><em>&#8220;The Secret&#8221; <\/em>is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true &#8220;real estate secret&#8221; hidden in one of the best locations of the Real de La Quinta in Benahav\u00eds.<\/p>\n<p>There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rub\u00e9n Otero, who highlights \u201c<em>the firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism<\/em>\u201d.<\/p>\n<p><strong><u>A <em>premium<\/em> experience, for a unique client<\/u><\/strong><\/p>\n<p><em>\u201cThe main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario.<\/em><\/p>\n<p><em>From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase\u201d, <\/em>says Rub\u00e9n Otero, CEO of Otero Group.<\/p>\n<p><strong><u>Post-pandemic life trends<\/u><\/strong><\/p>\n<p>The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products.<\/p>\n<p>Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals.<\/p>\n<p>\u201c<em>The Secret<\/em>\u201d was born to meet this demand for a <em>premium<\/em> residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaqu\u00edn Torres and Rafael Llamazares at the helm.<\/p>\n<p><strong><u>Project magnitudes<\/u><\/strong><\/p>\n<p>With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022.<\/p>\n<p><em>\u201cThis project is another sign of Otero Groups\u2019 clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaqu\u00edn Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together\u201d, <\/em>says Otero<em>. \u201cWe are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as &#8220;The Secret&#8221;, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date\u201d, <\/em>highlights the CEO of Otero Group.<\/p>\n<p><strong><u>Potential buyer profile<\/u><\/strong><\/p>\n<p>As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component.<\/p>\n<p>Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, <em>The Secret<\/em> owners will be able to enjoy the facilities of the <strong>Lake Golf &amp; Country Club<\/strong>. This club will house a golf course, an artificial beach, and a pool area for non-motorized water sports. Surrounding it, will be a wellness centre with a fully equipped gym, as well as a spa, sauna, massage areas and a heated swimming pool.<\/p>\n<p><em>* For more information about the project and its technical and architectural characteristics visit the web <\/em><a href=\"https:\/\/otero.com.es\"><em>https:\/\/otero.com.es\u00a0<\/em><\/a><\/p>\n<p><strong><u>About the cardinal alliance between Otero Group and A-CERO<\/u><\/strong><\/p>\n<p>This new Otero Group project will mark the beginning of a cardinal alliance with the prestigious architecture studio A-CERO, as it is expected that this will only be the beginning of a long journey between the two companies.<\/p>\n<p>As Joaqu\u00edn Torres himself declared this morning:<\/p>\n<p><em>\u201cThe union with the Otero Group is a true reward for A-CERO, which comes to us after more than 25 years of hard work with projects of different types, but always specialized in luxury housing. This reward comes to us after having built more than 1,000 single-family homes around the world. Aspiring for excellence for us and for The Secret project is not an option, it is a must. Marbella is without a doubt one of the places on the planet where any architect would dream of working. Its climate, its people and its environment all make it a unique location. Good design transcends forms. It is the reflection of a good life&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>About Otero Group<\/u><\/strong><\/p>\n<p>A leading real estate developer on the Costa del Sol plans its national expansion in the short term (2022-23), with the main objectives of business diversification, geographic expansion and positioning as a premium brand in the real estate sector.<\/p>\n<p>At the business level, Otero Group closed 2020 with a sales turnover of almost \u20ac50M (million euros). This year, 2021 a total turnover of around \u20ac100M is expected. For the period of 2022-24, the objective is to increase the total billing figure each year to exceed \u20ac300M in 2024.<\/p>\n<p>The recently created Andalusian company (2017) stands out for its business model based on comprehensive management that covers the entire production process: from project conceptualization to delivery to the client.<\/p>\n<p>With a portfolio developed by more than 3,000 real estate assets (Residential, tertiary, etc.), the Group currently has more than 300 million euros in assets under management and marketing.<\/p>\n<p><strong><u>Sobre A-Cero Joaqu\u00edn Torres &amp; Rafael Llamazares Architects <\/u><\/strong><\/p>\n<p>A-CERO is a company that was created in 1996, whose activity is focused on the integral development of architecture projects. The team that is led by Joaqu\u00edn Torres with the helped of his partner Rafael Llamazares, has grown since then, now bringing together more than 100 professionals, distributed between two locations in Spain (Madrid and A Coru\u00f1a), United Arab Emirates, Dubai and working in recent years and currently in projects of different sizes in other countries such as Brazil, Vietnam, Lebanon, Russia, Austria&#8230; among others.<\/p>\n<p><a href=\"http:\/\/www.a-cero.com\">www.a-cero.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella \u2018The Secret\u2019: a complex of 34 luxury villas in El Real de La Quinta valued at more than \u20ac100M \u00a0The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable \u00a0With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than \u20ac4M \u00a0 M\u00e1laga, 8th October 2021.- A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development \u201cThe Secret\u201d: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of \u20ac105M (million euros). The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodr\u00edguez Cubero; the Mayor of Benahav\u00eds, Juan Antonio Mena; Rub\u00e9n Otero, CEO of Otero Group (promoter of the project) and Joaqu\u00edn Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation. The Project &#8220;The Secret&#8221; is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true &#8220;real estate secret&#8221; hidden in one of the best locations of the Real de La Quinta in Benahav\u00eds. There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rub\u00e9n Otero, who highlights \u201cthe firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism\u201d. A premium experience, for a unique client \u201cThe main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario. From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase\u201d, says Rub\u00e9n Otero, CEO of Otero Group. Post-pandemic life trends The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products. Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals. \u201cThe Secret\u201d was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaqu\u00edn Torres and Rafael Llamazares at the helm. Project magnitudes With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022. \u201cThis project is another sign of Otero Groups\u2019 clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaqu\u00edn Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together\u201d, says Otero. \u201cWe are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as &#8220;The Secret&#8221;, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date\u201d, highlights the CEO of Otero Group. Potential buyer profile As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component. Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf &amp; Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[565,392],"tags":[394,397,416,432,404,398,419,442,405,601,577,595,401,611,612,602,603],"class_list":["post-7302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-www-mncomunicacion-com-en-gabinete-de-prensa","category-press-en-en","tag-costa-del-sol-en","tag-luxury-property-en","tag-luxury-villas-en","tag-marbella-media-en","tag-marbella-press-agent-en","tag-marbella-property-en","tag-marbellaluxuryproperty-en","tag-marbellaproperty-market-en","tag-marie-noelle-comunicacion-en","tag-otero","tag-otero-group-en","tag-pr-event","tag-real-estate-en","tag-real-estate-development","tag-real-estate-promotion","tag-ruben-otero","tag-the-secret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella | MN Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mncomunicacion.com\/en\/https-www-mncomunicacion-com-en-gabinete-de-prensa\/otero-group-entrusts-the-a-cero-architecture-studio-with-its-new-luxury-residential-project-in-marbella\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella | MN Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella \u2018The Secret\u2019: a complex of 34 luxury villas in El Real de La Quinta valued at more than \u20ac100M \u00a0The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable \u00a0With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than \u20ac4M \u00a0 M\u00e1laga, 8th October 2021.- A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development \u201cThe Secret\u201d: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of \u20ac105M (million euros). The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodr\u00edguez Cubero; the Mayor of Benahav\u00eds, Juan Antonio Mena; Rub\u00e9n Otero, CEO of Otero Group (promoter of the project) and Joaqu\u00edn Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation. The Project &#8220;The Secret&#8221; is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true &#8220;real estate secret&#8221; hidden in one of the best locations of the Real de La Quinta in Benahav\u00eds. There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rub\u00e9n Otero, who highlights \u201cthe firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism\u201d. A premium experience, for a unique client \u201cThe main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario. From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase\u201d, says Rub\u00e9n Otero, CEO of Otero Group. Post-pandemic life trends The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products. Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals. \u201cThe Secret\u201d was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaqu\u00edn Torres and Rafael Llamazares at the helm. Project magnitudes With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022. \u201cThis project is another sign of Otero Groups\u2019 clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaqu\u00edn Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together\u201d, says Otero. \u201cWe are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as &#8220;The Secret&#8221;, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date\u201d, highlights the CEO of Otero Group. Potential buyer profile As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component. Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf &amp; Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mncomunicacion.com\/en\/https-www-mncomunicacion-com-en-gabinete-de-prensa\/otero-group-entrusts-the-a-cero-architecture-studio-with-its-new-luxury-residential-project-in-marbella\" \/>\n<meta property=\"og:site_name\" content=\"MN Comunicaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marienoelle.escomunicacion\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T10:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T12:01:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mncomunicacion.com\/wp-content\/uploads\/2021\/10\/PIR03635-1024x577.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" 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carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable \u00a0With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than \u20ac4M \u00a0 M\u00e1laga, 8th October 2021.- A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development \u201cThe Secret\u201d: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of \u20ac105M (million euros). The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodr\u00edguez Cubero; the Mayor of Benahav\u00eds, Juan Antonio Mena; Rub\u00e9n Otero, CEO of Otero Group (promoter of the project) and Joaqu\u00edn Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation. The Project &#8220;The Secret&#8221; is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true &#8220;real estate secret&#8221; hidden in one of the best locations of the Real de La Quinta in Benahav\u00eds. There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rub\u00e9n Otero, who highlights \u201cthe firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism\u201d. A premium experience, for a unique client \u201cThe main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario. From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase\u201d, says Rub\u00e9n Otero, CEO of Otero Group. Post-pandemic life trends The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products. Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals. \u201cThe Secret\u201d was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaqu\u00edn Torres and Rafael Llamazares at the helm. Project magnitudes With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaqu\u00edn Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022. \u201cThis project is another sign of Otero Groups\u2019 clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaqu\u00edn Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together\u201d, says Otero. \u201cWe are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as &#8220;The Secret&#8221;, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date\u201d, highlights the CEO of Otero Group. Potential buyer profile As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component. Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf &amp; Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water [&hellip;]","og_url":"https:\/\/www.mncomunicacion.com\/en\/https-www-mncomunicacion-com-en-gabinete-de-prensa\/otero-group-entrusts-the-a-cero-architecture-studio-with-its-new-luxury-residential-project-in-marbella","og_site_name":"MN Comunicaci\u00f3n","article_publisher":"https:\/\/www.facebook.com\/marienoelle.escomunicacion\/","article_published_time":"2021-10-08T10:14:25+00:00","article_modified_time":"2021-11-02T12:01:48+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/www.mncomunicacion.com\/wp-content\/uploads\/2021\/10\/PIR03635-1024x577.jpg","type":"image\/jpeg"}],"author":"Marie-No\u00eblle","twitter_card":"summary_large_image","twitter_creator":"@MNcomunicacion","twitter_site":"@MNcomunicacion","twitter_misc":{"Written by":"Marie-No\u00eblle","Est. reading time":"7 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