• LPA participates in the creation of Andalucía´s first federation of real estate associations, scheduled for the 11th of May 2026, to regulate the sector and establish an official register of agents 

• Specialist training and client experience are emerging as key strategic pillars to raise professional standards across the Costa del Sol 

• LPA is negotiating a pioneering framework agreement with property developers from Málaga to Sotogrande to promote best practice and protect buyers 

• With 106 active members and the goal of reaching 120 in 2026, the association is expanding its territorial influence with a recruitment event in Málaga on the 3rd of June 

Marbella, 20th of April 2026- The real estate sector on the Costa del Sol is experiencing a moment of profound transformation. International demand shows no signs of slowing down, prices remain at historically high levels, and the buyer profile, increasingly demanding, more informed, and more global, is redefining the rules of the game. In this context, The Leading Property Agents of Spain (LPA), the association that brings together the region’s leading real estate agencies, has launched a 2026 agenda that goes far beyond typical growth objectives: it aims to build the regulatory and institutional foundations that the sector has needed for years. 

The roadmap has been shaped through strategic breakfasts that the association holds regularly with its members. These bilingual meetings conducted in Spanish and English have become a benchmark in the sector for analysing the market, sharing knowledge, and anticipating trends. The last one addressed the evolution of the sales and letting market, legal updates affecting tourist rentals, the growing impact of artificial intelligence, and the potential of MLS (multiple listing systems) to support collaborative marketing between agencies. The consensus was unanimous: the sector is advancing, but it needs structure.

“The Costa del Sol is one of the most dynamic and competitive real estate markets in the world, but to consolidate that position in the long term, we need clear rules, high-quality training, and professionals who inspire trust. That is the kind of project that we are building: a sector in which the client is protected, the agent is qualified, and the developers operate with genuine guarantees”, said Álvaro Botella Fernández, President of LPA. 

Artificial intelligence and training: the bet on the qualified agent

Artificial intelligence and digitalisation play a central role in the debate. AI tools are simplifying tasks that previously consumed hours of work (automated valuations, document management, demand analysis), and more advanced agencies are already integrating them into their daily operations. However, experts at the LPA breakfast agreed that technology does not replace the agent: it enhances them, provided that they have the appropriate training to use it effectively. That is where the association wants to make a difference. 

The association continues to work on a training program that aims to become the benchmark standard for the sector on the Costa del Sol. It is designed in collaboration with the national federation and adapted to the specific characteristics of the local market, with predominantly international demand and operations that require legal, fiscal, and commercial knowledge in several languages. The objective, in addition to training professionals, is to define who can carry out the activity with real guarantees for the client. 

The birth of the Andalucían real estate federation: before and after

This regulatory ambition finds its most ambitious expression in what is set to be the institutional milestone of the year: the establishment, on the 11th of May, of the Federation of Real Estate Associations of Andalusia. The project, which will bring together the most important associations from across the Andalusia region, is born with the explicit mandate to promote sector regulation and implement a formal registry of agents. Belonging to this registry will require meeting a demanding criterion: certified training, civil liability insurance, physical presence, and a variable professional track record. 

“What is signed in Andalusia in May will mark a before and after for the sector”, says the president of LPA

The new federation will work in close coordination with the API School of Andalusia, with whom it is planned to sign a collaboration agreement that unites the efforts of both institutions on a common front. The agreement, which will be negotiated after the formal establishment of the organisation, aims to avoid duplication and increase the capacity for dialogue with public administrations in order to definitively implement a regulatory framework for the sector in the region. 

Framework agreement with developers: structure and guarantees from Málaga to Sotogrande

In parallel with this institutional work, LPA is advancing one of its projects with the greatest direct impact on the market: an agreement with real estate developers active on the Costa del Sol, from Málaga to Sotogrande. The negotiation, which is expected to be formally presented to developers in the next few months, looks to establish structured commercialisation channels, guarantees for agencies and clients, and an incentives system for developers who sign the contract. The mechanism will also include control tools to address the bad practices that still erode the confidence of the end buyer. 

New board of directors, 120 members, and expansion into the Málaga capital 

Following the celebration of its general assembly, LPA now has 106 active members and has set the goal of reaching 120 members by the end of 2026. The association is chaired by Álvaro Botella Fernández, and its new board of directors is made up of Mia Pearlman (Affinity Elite), José Carlos León (Nvoga Inversiones), Christopher Clover (Panorama Properties), Mariano Ariel Beristain (DMP Realty), Setareh Mohregi Shakiba (Lucas Fox DILS), Javier Pérez de Vargas Ruedas (Pérez de Vargas Abogados), Marina Nitzak (LMG Real Estate), Brice Benarroch Mennessons (Benarroch Real Estate), and Sean Woolley (Cloud Nine Consulting). 

To achieve the growth objective, the association has turned its focus to the capital Málaga, an expanding market that has historically remained outside the margins of the coastal corridor dynamics. On June 3, an event specifically aimed at attracting new agencies will be held in Málaga, representing a strategic step for LPA as it expands its reach to the provincial capital. This initiative responds to Málaga’s growing prominence as one of the main business, technological, and creative hubs in southern Europe, consolidating itself as a particularly attractive environment for the development of new professional synergies and collaboration opportunities. With the emerging Andalusian federation, agreements with developers under negotiation, and a training program in development, LPA is approaching 2026 as the year in which the professionalisation of the Andalusian real estate sector ceases to be a goal and becomes a reality. 

ABOUT LPA

Founded in June 2020 by a group of professionals with extensive experience on the Costa del Sol, The Leading Property Agents of Spain (LPA) currently brings together more than one hundred companies in the real estate sector. Its mission is to promote a transparent, professional, and client-oriented market, encouraging collaboration between agencies, technological adoption, and the continuous improvement of service. 

www.lpaspain.com

La entrada LPA strengthens the professionalisation of the real estate sector on the Costa del Sol and approaches 2026 with a strategic plan across the region se publicó primero en MN Comunicación.

• Spanish buyers invested more than $650 million in residential assets in the US in 2024, with Florida, and in particular Miami, being the main destination, accounting for more than 30% of the total volume.
• American investment in the Costa del Sol reached €3,200 million in 2024, with an increase of 34% from the US, consolidating Marbella as one of the world’s leading luxury real estate destinations.
• In 2025, Marbella leads the ranking of Spanish cities with the highest volume of luxury transactions, surpassing €5,000/m² on average and reaching 82% of international buyers in transactions of more than one million euros.
• The Delmore symbolizes the strategic connection between Marbella and Miami, two luxury capitals that share investors, lifestyles, and a growing network of international real estate interests.

MARBELLA, 28th July 2025 – In a move that strengthens ties between two of the most dynamic luxury markets in the world, DAMAC International, an Emirati developer specialised in ultra-luxury residential developments, introduced its new flagship project in the US to Marbella: The Delmore, a beachfront residential tower located in Surfside (Miami), designed by the prestigious Zaha Hadid Architects studio.

The event was held on 26th July at the Finca Ana María estate of the iconic Marbella Club Hotel, where some thirty high-net-worth investors gathered, including representatives of prominent Gulf families, senior executives from leading private banking institutions, acclaimed luxury hospitality entrepreneurs, family offices, wealth management firms, and funds specialising in real estate projects. The day symbolised a new stage in the capital relationship between Europe and America in the luxury real estate sector.

The event was co-sponsored by AURÉLIEN, a luxury experiences firm that creates personalised proposals for international clients. The brand complements DAMAC’s approach to services, which range from gastronomy to art, yachting, fashion, and wellbeing, aligned with the expectations of ultra-premium buyers.

“The choice of Marbella isn’t coincidental,” adds Pedro Román Martín, local entrepreneur and event host. “There is a natural symbiosis between Marbella and Miami: exceptional weather, state-of-the-art architecture, cosmopolitan surroundings, and an international clientele with an eye for excellence and exclusivity.”

“With The Delmore, we are introducing a new paradigm of luxury—one that has never been done before. This is a residence designed exclusively for the world’s most discerning few. It is only natural that Marbella, a destination synonymous with elegance and global affluence, would be home to some of our future residents. Marbella and Miami have long shared a deep affinity—two coastal enclaves where lifestyle, architecture, and international culture converge,” said Farid Moussallem, The Delmore, Surfside Miami.

THE DELMORE: ARCHITECTURE AND LUXURY IN SURFSIDE

The Delmore project marks DAMAC’s official entry into the US residential market. It includes a 12-story tower located in the exclusive “Billionaire’s Triangle” in Surfside, with 37 homes that range between 650 m² and more than 930 m², 3-meter ceilings, and a 3-car air-conditioned private garage with each residence, plus personal butler service.

Over 5,100 square meters of life-enhancing amenities from private dining to wellness sanctuary, direct access to 60 meters of private beach, and prices that start at $15 million. The interior design is led by Hirsch Bedner & Associates, and completion is scheduled for 2029.

SPANISH INVESTMENT IN THE UNITED STATES: A RISING TIDE

Spain has become one of the main sources of European real estate investment in the US. According to data from the National Association of Realtors (NAR), Spanish buyers invested more than $650 million in American residential assets in 2024, with Florida being the main destination, accounting for more than 30% of these investments.

Furthermore, reports from the consulting firm Transnational Homes and the Zillow portal show that the demand from European buyers, especially Spanish buyers, has multiplied in areas such as Miami-Dade, Fort Lauderdale, and West Palm Beach between 2022 and 2024.

US INVESTMENT IN MARBELLA AND MÁLAGA, AT AN ALL-TIME HIGH

On the flip side, US investors are raising their presence in the Costa del Sol with a total investment in the “Golden Triangle” – Marbella, Estepona, and Benahavís – exceeding €3,200 million in 2024, an increase of 20% from 2023. Capital from the US increased by 34%, consolidating the US as one of the most important source markets, behind only the UK and Germany.

According to Knight Frank (The Wealth Report 2025), Marbella is the Spanish city with the highest percentage of international buyers in the luxury sector, with 82% of transactions over one million euros made by foreigners, and with Americans now in the top five purchasing countries.

The arrival of DAMAC reinforces Marbella’s position as the European epicentre for the commercialisation of large international developments. During the summer months, the city attracts a large proportion of global investment in luxury real estate, thanks to its connectivity, reputation, and commercial ecosystem.

According to Idealista Data (2025), Marbella leads the ranking of Spanish cities with the highest volume of luxury residential transactions, and in 2025 has surpassed the average price of €5,000/m², with historic records in areas such as Sierra Blanca, La Zagaleta, and the Golden Mile.

ABOUT DAMAC INTERNATIONAL

DAMAC is one of the world’s leading real estate developers, headquartered in Dubai with iconic projects in the United Kingdom, Saudi Arabia, Lebanon, Jordan, and now the United States. It has delivered more than 44,000 luxury residential units and maintains an active portfolio with more than 35,000 houses under development. Its arrival in Miami symbolises a new era for the group.

La entrada DAMAC INTERNATIONAL ARRIVES IN MARBELLA PRESENTING ITS FLAGSHIP DEVELOPMENT ‘THE DELMORE’ IN MIAMI SURFSIDE se publicó primero en MN Comunicación.

Marbella, 1^st December 2023 – Yesterday the annual conference of the “Study and Evolution of the Market” took place, organised by the Association Leading Property Agents of Spain (LPA). The event, carried out in the Palace of Exhibitions and Congresses of Marbella, brought together more than 600 experts of the real estate sector and was inaugurated by José Eduardo Díaz Molina, Delegate of Human Resources, City Planning, Citizen Security, Industry and Public Roads of the Marbella City Council, and José Carlos León, President of LPA. There was in addition, the participation of Tomás Gasset, CEO of Urbania International and the Board of Directors of the Association composed of Mia Pearlman, of Affinity Spain; Setareh Moreghi of Gilmar and Chris Clover, of Panorama Properties.

“The presence of LPA in our community plays a crucial role in the development and strengthening of the local real estate sector. Marbella and the Costa del Sol have witnessed their tireless commitment to excellence and the professionalisation of the industry, promoting ethical and sustainable practices and this type of conferences, focused on the analysis of the present and future of the sector, are essential for strategic planning and sustainable growth in our region. They provide a valuable space for collective reflection, knowledge exchange and the establishment of guidelines that will benefit both professionals in the sector and citizens in general,” spoke the Councillor for Urban Planning.

José Eduardo Diaz Molina concluded his statement by expressing his gratitude to all attendees and especially to LPA for their continued collaboration. He stressed the importance of public-private collaboration for the balanced and prosperous development of the city.

Stability of the Real Estate Market in the Costa del Sol

The real estate market has undergone significant changes, marking a milestone in 2022 which seems difficult to maintain in the long term, thus anticipating a logical decline in future data. The pandemic has catalysed migration from northern to southern Europe, benefitting Mediterranean regions in particular. Demand for new customers doubled compared to pre-COVID levels in 2019, particularly highlighting the record reached in 2021. This significant increase resulted in transactions in 2022, consolidating a dynamic market. Despite the stability of demand in 2023, in line with the previous year, sales at the national level experienced a decrease of 8%. The luxury sector, largely dependent on the foreign market, has been a key player, contributing towards total sales in Spain amounting to an impressive 17,500 million euros. In terms of financing, 47% of transactions are made with savings, while 53% opt for mortgages, revealing diversity in purchase strategies in the current real estate market.

The real estate situation in Marbella presents challenges marked by the shortage of inventory, with notable decreases of 20% and 40% in beach areas, generating a constant demand. As for the second-hand market, demand doubled in 2021, reaching a record in 2022, while supply remains low. On the other hand, in the field of new construction, there is encouraging data, providing hope for improvement in supply.

Data from Idealista reveals an average price of 4,237€ per square meter, 15% higher than in 2022 according to the property register, placing value at €3,320. The appraised value of housing also experienced an increase of 11.72%, reaching 3,145€. In particular, renovated and new apartments exceeded 6,000€ per square meter, reaching 25,000€ in coveted areas such as the Golden Mile.

In reference to tourist rental accommodation, data was presented during the conference on the situation in the city stating that from all total units, of which 56% are first residences and 44% are intended as second residences, of the latter which 20% are empty, there exists a potential sector. The most profitable typology is apartments, with a 6% net profitability on the second line of the beach and a notable revaluation on the first line. As well as the figure of the golf tourist, digital nomads a new profile to consider. In addition, the implementation of a new Law Decree on Tourist Accommodation to regularise the sector and improve tourism quality is noteworthy.

The nationalities leading real estate transactions continue to be those of the UK, France, Germany, Belgium, the Netherlands and Sweden. On the regional level, Andalusia stands out with the United Kingdom representing 16%, followed by Sweden with 12% and the Netherlands with 8%.

2024: Price adjustment and stability in the real estate sector

The panorama of the real estate sector in Marbella is seen as serene and stable, with a price adjustment in the second-hand market, accompanied by a limited offer in new construction, which will experience a slight increase in prices. The stabilisation of construction costs and a moderate adjustment in interest rates from the second half of 2024 are aspects contemplated in the real estate horizon of Marbella.

Within the framework of discussions on the real estate landscape, experts agreed on the critical importance of improving infrastructure as a fundamental element to support the planned scenery. The growing demand for housing and market dynamics require strong support from public agencies in terms of connectivity, transport and services. Improving infrastructure would not only facilitate access to housing, but would also contribute to the sustainable and attractive development of urban areas, thus strengthening the long-term viability of the real estate market in the region.

It should be noted that only 15% of real estate transactions in the city exceed one million euros, while 35% correspond to homes below  500,000€. Until September 2023, 65% of transactions were below this figure, showing that more than 50% of transactions are concentrated outside the luxury market. For the upcoming year, a slight correction of the market is anticipated, maintaining a steady situation.

The discussion panels addressed crucial issues for the real estate sector, from uncontrollable intrusion to the need to regulate activity, establish a code of ethics, work toward transparency and defend the rights of the final consumer. The interview with Tomás Gasset, CEO of Urbania International, provided a valuable perspective on business leadership and relevant issues such as humanisation of the soil, the need to create models of cities in line with current society and projections of a possible new crisis.

“In analysing future prospects, the challenge lies in prices, which are reaching unsustainable levels even in places like Marbella, which is perceived as a real estate oasis inaccessible to many. Land release and bank financing are obstacles, but the inflow of Next Generation funds is seen as a response to sustainable cities and urbanisations, as well as social housing initiatives. The adaptation of cities to new social models is essential, and for this we must advocate innovation and sustainability as fundamental imperatives in the evolution of the real estate sector,” stated Tomás Gasset, CEO of Urbania International.

Since its foundation in June 2020, LPA has experienced significant growth, from 11 to today´s 47 members. It focuses on fostering a transparent, cooperative, professional and customer service oriented real estate sector. The organisation combines the latest technologies and knowledge with traditional values of ethics and personalised attention to achieve its objectives. Future initiatives include the creation of a sales school and the establishment of a Code of Ethics of Good Practices to internally regulate real estate agents and the operation of the sector, pending administrative regulation.

The event concluded with a call for the professionalisation of the real estate sector and reflection on the challenges and opportunities that mark the current state of the market in the region.

“In line with our commitment to modernise the industry, LPA integrates the latest technologies and knowledge, while maintaining the traditional values of ethics and personalised attention. We are proud to have reached significant milestones since our foundation. With today’s event we reaffirm our commitment to the professionalisation of the real estate sector and reiterate our dedication to raising the standard of the real estate sector. We invite you to consider the current challenges and perspectives that shape the market environment in the locality. Integrity, ethics and the pursuit of excellence remain the fundamental principles that underpin our association,” expressed the president of LPA during the conference.

About LPA

In June 2020, a group of eleven professionals in the real estate sector, with more than 20 years of experience in the Costa del Sol, founded a group of developers and real estate agents of the Costa del Sol, Leading Property Agents of Spain (LPA), under whose umbrella are grouped today a total of 34 companies of the Costa del Sol.

Since its foundation, LPA has grown both in membership and reputation, making strides towards its stated goal of fostering a transparent, cooperative, professional and customer service-oriented real estate sector in this important regional market.

In order to achieve this, the organisation applies the latest technologies, tools, and knowledge along with the traditional values of service, ethics, and personalised attention.

La entrada More than 600 professionals attend the analysis of the real estate sector in Marbella during the Market Study days organised by LPA se publicó primero en MN Comunicación.

• The 2023 Report on the Marbella Real Estate Market carried out by Panorama Properties highlights the consolidation of the district as an international residential and touristic destination par excellence.
• The availability of first-class homes in the Marbella area constitutes, in itself, one of the main factors that attract luxury buyers from all over the world.
• New and refurbished homes embody the epitome of luxury and world-class design, quality and cutting-edge technology.
• Despite rising property prices around the world, Marbella prices remain highly competitive

Marbella, 27th of September 2023.- Marbella’s luxury real estate market has undergone a profound transformation in the past decade, reaching the highest levels of sophistication and quality. While Marbella continues to attract people with traditional tastes from all over the world, new and refurbished homes embody the epitome of luxury and world-class design, quality and cutting-edge technology. In fact, the availability of first-class homes in the Marbella area is, in itself, one of the main factors attracting luxury buyers. This data has been compiled by the Marbella Property Market Report 2023, compiled by Christopher Clover, managing director and owner of Panorama Properties, Marbella’s oldest real estate agency with over 50 years’ experience in the town.

The residential real estate market in Marbella has experienced an extraordinary increase in activity, reaching unprecedented levels of sales in all types of properties. The same trend has been reflected in the rest of the country, with an overall increase in real estate investment last year of a third over the previous year, reaching more than 17,500 million euros, a record figure in Spain.

Last year the town of Marbella recorded the highest number of sales in the last 16 years with a 119% growth rate over the last decade and a total of 42,744 homes sold. Sales registered in the so-called Golden Triangle, made up of Marbella, Estepona and Benahavís, have recorded an increase of 123% over the last ten years.

Despite the significant rise in interest rates in Spain during the fourth quarter of 2022, which has made home buying more expensive in general, Clover points to a revealing statistic, noting that in the luxury sector in Marbella less than 10% of sales are made with a mortgage.

“In fact, throughout 2023 we are seeing luxury property sales even stronger than the previous year, with an increase of up to 20% at the top end of the market,” says the CEO of Panorama Properties.

Despite global property price rises, Marbella remains competitive

Asking prices in all price categories in Marbella have increased by an average of 15% between June 2022 and 2023, reaching a new all-time high of 4,233 euros/m2 – approximately double the average price per square metre of ten years ago, with a price increase of 3.4% for new properties and 11.2% for second-hand properties in the whole province of Malaga.

Globally, Marbella only occupies 16th place, just ahead of Madrid and Dubai, with Monaco leading the way as the most expensive city in the world to acquire prime homes, with an average sales price of more than 50,000 euros/m2. And at a national level it occupies ninth place among the 50 most expensive municipalities in Spain, headed by Sant Josep de Sa Talaia, in Ibiza, with 6,295 euros/m2, which makes Marbella continue to be attractive and competitive. According to the report, the prices of new or renovated luxury apartments in the Marbella area range between 6,000 euros/m2 and 25,000 euros/m2 in the most sought-after beach areas of the Golden Mile, and sometimes even more so in the case of very exclusive homes. The prices of new luxury construction or renovated villas in this area range between 8,000 euros/m2 and 14,000 euros/m2,

“Marbella attracts more and more buyers who are looking not only for holiday accommodation, but also for a second or third ‘first residence’, where they can live for several months a year”, notes Clover in the report.

Nationality of the buyers

In Andalusia, 15% of home sales and purchases were carried out by foreigners, while this figure more than doubles to 34% in the province of Malaga. By nationality, the British continue to be the main buyers in the province of Malaga, with 16% of the total number of transactions, followed by the Swedish and Dutch, with 12% and 8% respectively, and close on their heels are the Belgians, French and Germans. In the city of Marbella, 90% of properties over 2 million euros are sold to foreigners. “It is worth noting the rise of the Swedish and Norwegian markets, which have been gradually increasing their market share in recent years,” says Clover in this year’s report.

On the other hand, the last two years have seen a strong influx of the Polish market, as well as buyers from Eastern Europe, no doubt motivated by the war in Ukraine, but also for the same reasons as most other buyers: “the desire to change lifestyles to a warmer climate, in an area with a high quality of life in the far south of Europe, away from the potential problems and dangers of Central Europe”.

Booming local economy and financial stability

The exceptional growth of recent years has had an impact on all areas of Marbella’s economy, with great repercussions in the service sector and the hotel industry, reflected in the complete renovation of the city’s emblematic hotels and the commitment of international chains to the area, as well as investment by major national and international developers in new projects in the city.

With the increase in residential tourism, and the consequent creation of stable and permanent jobs, the municipality recorded last June the lowest unemployment rate for 14 years and the highest municipal budget in the history of the municipality, with 333 million euros for 2023.

Therefore, says Clover, “despite the many adversities we are currently facing around the world, confidence in Marbella’s future is at an all-time high. The city is in a much stronger position than ever before to cope with any future decline in financial confidence, thanks to the credibility and wealth generated by its thousands of residents, tourists and investors of all levels”.

La entrada Marbella’s real estate market has been transformed to reach the highest levels of sophistication and quality. se publicó primero en MN Comunicación.

Marbella, 6^th June 2023 –The heiress of the crystals empire, Victoria Swarovski, has joined forces with developer Roel Homes as Ambassador for the Project and has also acquired a villa for her own stays on the Costa del Sol.

The Gallery by Minotti Marbella is nestled in a privileged area of more than 4.5 hectares that make up an exclusive, gated and completely private residential complex with services of a 5-star resort.

Swarovski actively promotes various brands through her social media and from now on, she will be the new image of the exclusive residential complex. At only 29 years old with a successful music career, she is also the founder of her own cosmetic company, ORIMEI Beauty, that provides top quality makeup and skincare products. Among her collaborations, it is important to highlight her partnerships with exclusive brands such as the luxury hotel groups, Oetker Collection and Mandarin Oriental, and the haute couture fashion house, Giambattista Valli.

The Gallery by Minotti Marbella, developed by Roel Homes, designed by the architectural firm Villarroel, and marketed exclusively by Engel & Völkers Marbella, is a private community project of state-of-the-art homes in Marbella, designed for an emerging type of client that looks for sustainable constructions, surrounded by nature, with a high level of resort-style services, communal areas and maximum security.

The complex, located in Palo Alto, at only five minutes away from the centre of Marbella, has caught the attention of the singer and song-writer who has just bought one of the 33 properties that make up the residential complex.

The young Austrian was captivated by the incredible views from the plots and the magnitude of the development, and expressed her enthusiasm, stating that “The Gallery by Minotti Marbella is a private resort of villas which embodies the pinnacle of luxury and enjoys all of the wonders of nature. Now that I am embarking on this journey of building my villa here, I can’t wait to call it my special retreat.”

The prices of the villas range between 2,700,000€ and 3,600,000€ and come with 4 different style types (4 and 5 bedrooms), with artists’ names (Klimt, Van Gogh, Pollock and Monet) as well as the possibility for customisation depending on the client’s specific needs. All of the residences are situated on plots with an area of more than 1000 square metres, and include high ceilings, lift, saltwater pool, sun terrace, parking spaces and a private garden.

“A spectacular development inspired by the art of living and located in an idyllic natural environment, The Gallery by Minotti Marbella offers beauty and luxury to its residents. These are precisely the characteristics which have captivated the particular interest of our ambassador, Victoria Swarovski, to take part in this innovative architectural and residential project in Marbella. It is an honour for us that she is going to be one of the home owners and brings great brand prestige to have her image linked with this development,” added Matías Villarroel, Director of Roel Homes.

Incredible views, complete privacy and exceptional leisure facilities are the main characteristics of this unique residential complex in the Marbella area, which includes a private owners club with a spa, indoor pool, saunas and steam rooms, gym, beauty area, coworking space and a fine dining restaurant. Also, within the private community, residents will be able to enjoy different sport areas such as a tennis court and a large green valley with open spaces, an outdoor training circuit and yoga pavilions named “Serenity Valley”. All of the above is managed thanks to the extraordinary personalised services offered by the community management and concierge team.

“We are extremely pleased with this partnership. It is a great honour for us to have Victoria Swarovski as the Ambassador of The Gallery by Minotti Marbella, given that she represents all of the values of premium clients who look for a stress-free life within a safe gated community, where not only villas are offered, but also the desired luxury lifestyle and the inherent services which accompany this standard of living,” Smadar Kahana added, Director of Engel & Völkers Marbella. “The new consumer of high-quality real estate doesn’t want to follow in the footsteps of previous generations, which bought property in the area as a holiday home or to retire here, but instead prefer to buy sooner and enjoy all the amazing things that this unique city offers right now”, she concluded.

Engel & Völkers Marbella

Engel & Völkers is the world’s leading service company specialising in the brokerage of luxury residential properties, commercial real estate, yachts and aircraft, and is present in more than 1000 locations in 30 countries across 4 continents. In Marbella, Engel & Völkers has 6 offices, located in strategic locations in the city, and offers both private and institutional clients a wide range of tailor-made professional services, providing access to a wide range of potential international buyers and a proven track record of success over the years.

La entrada Victoria Swarovski, Ambassador of the exclusive complex, The Gallery by Minotti Marbella se publicó primero en MN Comunicación.

Marbella, 30^th May 2023 – The changes in tax and legislation, the start of the approval process of the new General Municipal Ordinance Plan (PGOM) and the price increase of luxury properties in Marbella has consolidated this Costa del Sol area as the top luxury destination in Europe, according to the Marbella Real Estate Report released annually by Diana Morales Properties, local representative of the international real estate consultancy firm Knight Frank.

Marbella has evolved from being just a tourist destination for golfers and pensioners and has become a permanent residence for many families with hybrid work formats that demand quality of life, infrastructure, prestigious international schools and accessibility to other major European cities.

The report mentioned above reveals that while in other cities the recession, as a consequence of the Russian invasion of Ukraine and the rise in interest rates, has begun to take its toll, “Marbella has emerged stronger, showing growth figures well above those of its competitors, and continues to establish itself as one of the preferred locations not only by those seeking holiday homes, but also for those who wish to take up residence.”

Luxury property prices in Marbella rose 7.1% last year, according to Knight Frank’s Prime International Residential Index (PIRI 100).

The sales transaction volume in 2022 in Marbella and its area of influence (the well-known Golden Triangle that it forms part of along with Estepona and Benahavís), was up compared to the previous year for both resale properties and new builds. However, the quarterly data from the Ministry of Development revealed a significant slowdown in new build property sales. This was most apparent in the municipality of Marbella with quarterly sale figures of new homes decreasing in the last three quarters to 265, 50 and 30 properties respectively. Meanwhile, on a comparative basis, sale figures of second-hand homes remained consistent throughout the year.

Regarding the outlook for 2023, and despite being in an era of uncertainty with the threat of the energy crisis produced by the war, and the financial storm originating in Silicon Valley that could undermine the sustained growth enjoyed during the post-Covid period, as a result of the solid performance of the market over the past two quarters, “there is every reason to believe that 2023 will see another fairly healthy year for real estate on the Costa del Sol in general, but particularly for Marbella.”

Pia Arrieta Morales, Managing Partner of DM Properties, highlights that “Our outlook for 2023 could be best described as cautiously optimistic, and where transaction volumes appear to have slowed, buyers have been spending more on property.” Also, “it is expected that the legal limbo which Marbella’s urban situation finds itself in, currently operating on the basis of the 1986 PGOU, will conclude at the end of the year, providing urban planning security on land pending final approval for development, which will attract investors and developers looking for business opportunities in the city”, she states.

The general situation

Following the post-Covid real estate boom, it was expected that in 2022 everything would return to normality. However, this couldn’t have been further from the truth. According to Knight Frank’s PIRI 100, 2022 posted the highest level of prime price growth on an annual basis (5.2%) since the global financial crisis.

As highlighted in Knight Frank’s Outlook Report 2023 and the HNW Pulse Survey, everything points to an increase in real estate investment. Whether for the perceived inflation hedge, diversification benefits or as a boon in times of uncertainty, a third of HNWIs are looking to increase their residential holdings.

Spain was revealed in Knight Frank’s annual Attitudes Survey to be in the top 3 chosen locations for purchasing homes for the world’s wealthy. In 2022, the number of property transactions in Spain was the highest in the last 13 and a half years, with 646,241 sales, which represented an increase of 14.5% in comparison to the year before. However, the year has had two different parts, with a very favourable first half followed by a gradual cooling of the market in the second half, setting up excellent results for 2022 as a whole, but with less promising expectations for 2023.

With regards to Andalucía, international buyers represented 15% of all transactions, approximately 3.5% higher than the previous year. British buyers accounted for 16.31% of all purchases made by foreign buyers last year, with Swedish buyers in second place representing 8.82%, a decrease from 10.28% in the previous year.

In the province of Málaga, in 2022, more than a third of property sales (33.5%) were to foreign buyers, resulting in an increase of 6.12% in respect to the previous year. According to the Association of Property Registrars, the UK (16%) continues to lead among the nationalities of buyers, followed by Sweden (12%) and the Netherlands (8%).

In Marbella, a continued increase in buyers from Eastern Europe (Poland, Slovakia, Hungary and Czech Republic) is being noted. Last year DM/KF recorded sales to buyers of more than 18 different nationalities, with a noticeable increase from Polish buyers. In stark contrast with global reports of buyers of luxury properties getting younger, in 2022 the average age of their buyers stood at 55.

What buyers are looking for

DM Properties has identified specific trends from international buyers, stating that they have not changed much since previous years, but noting that more and more buyers are looking for newly built properties that are ready to move in, without the need for further worries. The top 3 nationalities that chose to buy a new build property in Spain in 2022 were Belgian (24.5%), followed by Dutch (21.9%) and Polish (21.3%).

At a local level, it is important to note that when it comes to second-hand property, Marbella continues to be more in demand than its neighbouring towns whereas Estepona takes the lead in new build properties, where most construction has taken place in recent years due to availability of land and smoother processes in obtention of building licenses.

Another trend to highlight is the ‘turn-key villas’ sector, where buyers want to have a ready-to-go property instead of having to go through a refurbishment process. These villas, which were traditionally harder to sell than apartments, have been selling well in prices up to 2 million euros, whilst those in mid to high price range are still more challenging to sell in their construction phase.

Security, ample spaces, services and amenities within 5-star resort-type developments are some of the buyers’ most demanded aspects according to said report, as well as a sustained commitment to Branded Residences, with the increasing presence of internationally recognised luxury brands.

New tax advantages

One of the new featured sections this year in the DM Properties | Knight Frank Marbella Real Estate Market Report is the impact of tax changes and the implementation of the “Startup” Law (Law for the Promotion of Emerging Companies) in Spain at the end of 2022, with new tax regulations that benefit foreign digital nomads and newly established companies.

This new law includes important tax measures, eliminates bureaucratic obstacles and makes the procedures to create and invest in startups more flexible. It also offers incentives to attract international talent and recover local talent, encouraging remote workers and digital nomads to establish themselves in Spain. Important tax advantages are also introduced, such as the reduction of Corporation Tax and Non-Resident Income Tax. The elimination of Wealth Tax in Andalucía which was previously applied to the net value of Spanish assets for non-residents, and to global assets for residents, above 700,000 euros in accordance with a progressive scale of up to 3.5%.

However, a similar tax has since been reintroduced by the central government: Billed as a temporary measure, a new “Solidarity Tax” is being levied on net assets of €3 million-plus, although Spanish resident taxpayers may apply a €700,000 reduction and an additional €300,000 is deductible for primary residences. In those regions in Spain where Wealth Tax is still applicable, the Solidarity Tax will only be charged if the rate exceeds the Wealth Tax due.

It has been shown that, after the pandemic, Marbella has firmly maintained its position in the spotlight as an investment destination and place of residence for citizens of Northern Europe, consolidating itself in 2023 as an unparalleled investment hot spot, with a flourishing real estate market, a prosperous tourism sector, a favourable economic climate and offering an attractive lifestyle.

About Diana Morales Properties | Knight Frank

Diana Morales has been a real estate professional in Marbella since 1978, making Diana Morales Properties one of the most established agencies on the Costa del Sol and a leader in the luxury real estate market. Its national and international reputation as a boutique agency has grown over the years and, having represented Sotheby’s and Christie’s in the past, it is now Knight Frank’s exclusive associate for the Marbella area. This partnership has allowed them to maintain strong connections with both clients and professionals in the luxury segment.

Diana Morales Properties | Knight Frank combines in-depth local market knowledge of the local market with an international presence in 487 offices across 53 countries.

La entrada Marbella consolidates its position as a top luxury destination in Europe, according to real estate experts se publicó primero en MN Comunicación.

‘The Secret’: a complex of 34 luxury villas in El Real de La Quinta valued at more than €100M

 The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable

 With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than €4M

Málaga, 8th October 2021.-

A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development “The Secret”: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros.

The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of €105M (million euros).

The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodríguez Cubero; the Mayor of Benahavís, Juan Antonio Mena; Rubén Otero, CEO of Otero Group (promoter of the project) and Joaquín Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation.

The Project

“The Secret” is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true “real estate secret” hidden in one of the best locations of the Real de La Quinta in Benahavís.

There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rubén Otero, who highlights “the firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism”.

A premium experience, for a unique client

“The main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario.

From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase”, says Rubén Otero, CEO of Otero Group.

Post-pandemic life trends

The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products.

Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals.

“The Secret” was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaquín Torres and Rafael Llamazares at the helm.

Project magnitudes

With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022.

“This project is another sign of Otero Groups’ clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaquín Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together”, says Otero. “We are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as “The Secret”, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date”, highlights the CEO of Otero Group.

Potential buyer profile

As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component.

Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf & Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water sports. Surrounding it, will be a wellness centre with a fully equipped gym, as well as a spa, sauna, massage areas and a heated swimming pool.

* For more information about the project and its technical and architectural characteristics visit the web https://otero.com.es 

About the cardinal alliance between Otero Group and A-CERO

This new Otero Group project will mark the beginning of a cardinal alliance with the prestigious architecture studio A-CERO, as it is expected that this will only be the beginning of a long journey between the two companies.

As Joaquín Torres himself declared this morning:

“The union with the Otero Group is a true reward for A-CERO, which comes to us after more than 25 years of hard work with projects of different types, but always specialized in luxury housing. This reward comes to us after having built more than 1,000 single-family homes around the world. Aspiring for excellence for us and for The Secret project is not an option, it is a must. Marbella is without a doubt one of the places on the planet where any architect would dream of working. Its climate, its people and its environment all make it a unique location. Good design transcends forms. It is the reflection of a good life”.

About Otero Group

A leading real estate developer on the Costa del Sol plans its national expansion in the short term (2022-23), with the main objectives of business diversification, geographic expansion and positioning as a premium brand in the real estate sector.

At the business level, Otero Group closed 2020 with a sales turnover of almost €50M (million euros). This year, 2021 a total turnover of around €100M is expected. For the period of 2022-24, the objective is to increase the total billing figure each year to exceed €300M in 2024.

The recently created Andalusian company (2017) stands out for its business model based on comprehensive management that covers the entire production process: from project conceptualization to delivery to the client.

With a portfolio developed by more than 3,000 real estate assets (Residential, tertiary, etc.), the Group currently has more than 300 million euros in assets under management and marketing.

Sobre A-Cero Joaquín Torres & Rafael Llamazares Architects

A-CERO is a company that was created in 1996, whose activity is focused on the integral development of architecture projects. The team that is led by Joaquín Torres with the helped of his partner Rafael Llamazares, has grown since then, now bringing together more than 100 professionals, distributed between two locations in Spain (Madrid and A Coruña), United Arab Emirates, Dubai and working in recent years and currently in projects of different sizes in other countries such as Brazil, Vietnam, Lebanon, Russia, Austria… among others.

www.a-cero.com

La entrada Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella se publicó primero en MN Comunicación.

Marbella, April 15th 2019.- Real estate transactions in Marbella and its surrounding sphere of influence, specifically Estepona and Benahavis, more commonly known as the “Golden Triangle,” have stabilised after eight years of sustained growth.  Without a doubt, there has been a series of factors such as an over-supply of properties all aimed at the same client profile, the uncertainty being generated by Brexit and the global economic slowdown. These contributing factors have led the experts to foresee in the coming months a moderation in the rhythm of sales and property prices.  This Real Estate Market Report for the Costa del Sol has been written by Diana Morales Properties|Knight Frank, one of the most prestigious agencies in the area.  The report suggests the necessity to take all of these factors into account and calls all the players in this sector to “work at being creative, offering quality and value, and hope that price levels even out in the near future.”

Even though there has been an enormous increase in the number of sales in Estepona and Benahavis, Marbella still tops the charts in the number of transactions completed.  It is also a national indicator, often ahead of the curve economically, partly due to the fact that it is so dependent upon and in tune with the broader European economies.  The economic uncertainty in Catalonia combined with the recent tax reforms, virtually abolishing inheritance tax in the Autonomous Region of Andalusia, has had a positive knock-on-effect on these shores.

In an international context, the uncertainty being generated by Brexit has resulted in a slowing down of the British market, although it is still the biggest in Spain and especially here on the coast; in 2018 they represented 15% of the market compared to 21% in 2015.  This decrease has been compensated by an increase in the domestic market as well as a marked increase in the Norwegian, Swedish, Dutch, French, Belgium as well as Middle Eastern markets. All of these regions continue to show strong economic growth and have high income levels, which makes the Costa del Sol relatively affordable.  Easter week is one of the busiest times, witnessing a large increase in the number of possible buyers coming to the coast to view properties.

However, the adjustments being made by most economies in their downward output forecasts for 2019-2020 to just below 2%, as well as the fact that some American and European funds are not as active as they were a few years ago, makes experts think that there is a cooling down of economic fortunes in the near future. The report furthermore highlights the point that developers are suffering due to the effects of trying to compensate for the increased costs of construction and in land value which has forced them to raise their prices.

For this reason, the Real Estate Market Report by Diana Morales Properties | Knight Frank considers that these signs indicate that there should be “a cooling off of land and construction costs as well as an easing of property prices if the market is to regain its dynamism, as well as a resolution of the Brexit impasse.” According to their estimates, it will be the top end of the market which will be more resilient to these changes and will best maintain its value.

Benahavis, Estepona, Ojen, Mijas, as well as Casares and Manilva, have absorbed a large part of the recent growth in the real estate market in the past five years, largely in part due to the planning issues that have been plaguing Marbella, which has seen an increase in prices from 3%- 7% depending on the area and type of property during 2018.  However, “we’re witnessing a cooling off of demand in the new areas, as they too see prices rise perhaps more quickly that the market can carry right now.”

The report has furthermore detected two important phenomena.  On one side, there is a scarcity of new projects being developed in Marbella, being a direct consequence of the lack of land available for development and the problems arising from the delay in urbanistic planning licences.  This, and the lack of offer, has ensured that the Golden Mile has maintained its status as being the most exclusive address available, with prices reaching as much as €20,000 per meter squared on frontline beach properties. Urbanisations such as Sierra Blanca or Guadalmina maintain their prestige over the areas of Estepona or the Cala de Mijas, where there is more availability of land and building licences are readily attained.  The report also highlights the worrying lack of variety, with the majority of projects on the market focusing on the same mix of design, amenities and price range. The oversupply and over-competition in this sector has resulted in it being the victim to the greatest drop in sales from the lower–to-mid range bracket. But that’s not to say that original and truly luxurious initiatives can’t be successful.

New styles of properties

The report states that the majority of buyers in Marbella do not need mortgages and tend to be cash buyers.  The younger generations (35-44) rank first in property searches followed then by those in the 45-54 age bracket.

Demand is being centred on modern and newly constructed properties, with an increased interest in those promotions offering all the comforts and open spaces that can be found in a house but are in an apartment.  A change has also been noted in the style, going from the white minimalistic look of recent years to a fusion of classic-contemporary style. Environmental credentials and energy-efficient homes are also more important than before.  The market for renovating and modernising older properties is one that remains solid and is gaining in popularity again. This is especially noticeable in Marbella, the Golden Mile and in Nueva Andalucía. This formula allows for buyers to have the best of both worlds, a property in the best location combined with the best design, quality and technology.

About Diana Morales Properties | Knight Frank

Diana Morales began her professional career in real estate in Marbella in 1978, making Diana Morales Properties one of the oldest agencies on the Costa del Sol and a leader in the luxury real estate market. The company´s reputation both national and international as a boutique agency has gone from strength to strength. Having represented both Sotheby’s and Christie’s in the past, is now the sole representative of Knight Frank in Marbella, holding longstanding connections with both clients and fellow luxury segment professionals.  Diana Morales Properties | Knight Frank bring together the reputation and expertise of the local market with the international reach of having over 500 offices in 60 countries.

MN Comunicación  wrote the press release and sent it to all the press, local, national and international.

La entrada The 2019 Market Report by Diana Morales Properties | Knight Frank calls to action all the players in this sector to readjust the market se publicó primero en MN Comunicación.

 • Altur Homes is beginning the construction of 13 luxury villas in Benahavís, which is set to become one of the most exclusive projects on the Costa del Sol

 • This project will involve an investment of more than 15 million and will employ up to 200 people

BENAHAVÍS. 09/19/2018. The multinational promoter Altur Homes, dedicated to high quality residential property development, has launched one of the most exclusive and breakthrough promotions of the Costa del Sol, Be Lagom. Set in a singularly beautiful location with spectacular views over the Mediterranean, the license has already been granted for this groundbreaking project in Benahavís.

Be Lagom will house 13 luxury villas, inspired by the needs and preferences of the most demanding residents of our planet: sustainability, organic food and circular economy. As such, the project will boast over 5000m2 of Mediterranean gardens, with organic fruit orchards, an abundance of flowers and trees and stunning landscaping that will enhance the beauty of the surrounding views and countryside, whilst also creating common spaces, which will intensify the sense of community living. The villas which will start at a price of 1.2 million euros, are aimed at buyers from countries such as Norway, Sweden, Belgium and England for those in search of a second home of quality and numerous services.

Altur Homes presents a project for buyers who appreciate a privileged situation and the exclusivity of a luxury design. The 13 Be Lagom villas, situated over a total area of ​​14,000 m2 in the area of ​​La Alquería, have 360º views to the sea and Marbella. Boasting viewpoints and rest areas, as well as co-living spaces, Be Lagom is more than a residential development it is a way of life promoting networking and a collaborative economy.

The investment of the project is around € 15,000,000. The works will begin in November 2018 and the construction time will be approximately between 18 and 20 months.

Architecture in line with nature

Architecturally, the project highlights the combination of natural materials and contemporary design. The use of wood and stone combined with iron, recalls traditional construction, whilst providing warmth and integrating with nature. Regarding the design, the villas have also been adapted to the orography, so that the facades open towards the sea, and in the north they are covered, offering seclusion and privacy.

The Be Lagom project has received the international Breeam certification, a world-renowned method to assess the sustainability of buildings in up to 10 technical aspects, including Health and Wellbeing, Energy, Water, Ecological land use, and innovation.

Application of the Circular Economy

Increasingly, people are aware of the need to live in a sustainable manner. Be Lagom is a unique real estate project that will make the way of life of its residents an example of the so-called circular economy that is so in vogue in recent times. Society moves at a vertiginous pace that affects all facets of our life and has completely transformed our consumption patterns. Natural resources are limited and are beginning to run out, triggering serious consequences for our environment. For this reason, the circular economy tries to implement a new, non-linear economy, based on the principle of “closing the life cycle” of all products and services.

Under this premise, Be Lagom was born, a real estate project that will establish the circular economy in homes and that firmly believes that the preservation of our resources is a shared responsibility of all sectors. As such, Be Lagom has been designed: a community that encourages its residents to live according to a philosophy of life in line with concepts of the circular economy.

The Be Lagom Concept

Lagom is a Swedish word that enhances the virtue of the midpoint.
Lagom means “the right amount”, avoiding excess and extreme limitation, which allows us to better understand what makes us happy and what works for our mental well-being.

The term is combined with the idea of ​​just “Being” hence “Be” and implies the meanings derived from the philosophy of life to which the term Lagom refers.

Lifestyle oriented to the 5 Senses and the 5 Elements

Be Lagom is understood as a promise to live a complete experience that invites you to enjoy the 5 senses: to hear the sound of water and of the earth when you touch it, the sound of collecting crops; your feet on the wet earth, touching and picking fruit from the orchards, smelling the flowers, the experience of cooking your home-grown fruit; smelling the fruity aromas, and tasting fruits that you have picked yourself and of course enjoying the sea, orchards and gardens.

Likewise, it is a project with a style in which the 5 elements are contemplated: Earth, water, fire, wood and metal. And, in addition, the architecture of this initiative encourages us to enjoy the spirit, touch the materials and reconnect with the earth through its textures.

Landscaping, one of Be Lagom’s flagships

The exclusivity of this project also lies in an unprecedented landscape work on the Costa del Sol. This project incorporates pergolas, water sources, pedestrian paths, flower gardens, fruit trees, native and private gardens over 5,000 m2 of Mediterranean gardens. The project includes several areas in which there will be berry bushes, aromatic shrubs, Mediterranean shrubs, fruit trees and trellised plantations. All these species of trees and shrubs will be used either edible, for the cultivation of cut flowers or for the production of aromatic products, thus entering again the cycle and the philosophy of life that is behind the circular economy.

At the forefront of innovation

The integration of demotic technology in all aspects of the home will be present throughout the project, via technology security systems, in energy management, for the well-being of the owners and in telecommunications.

Main actors of the project

One of the key features of this project is that Altur Homes has chosen an excellent team of professionals behind it. And the fact is that after all Be Lagom is also a philosophy of extended life at real estate level in which several professionals have grouped who will have the opportunity to materialise the project of their dreams.

Gonzalez & Jacobson Arquitectura designed the project under the tutelage of architect Rodolfo Amieva. Laura Pou, will be at the forefront of landscaping, whilst Guillermo Tragant and his studio Furia have been responsible for the conceptualisation of the project. Finally, Marina Romero will be the promoter of Altur Homes.

This project has involved more than 80 people directly and will generate 200 indirect jobs, in addition to 20 permanent jobs.

About Altur Homes

Altur Homes is a company dedicated to the promotion of residential and mixed-use real estate ventures. His projects stand out for their design, high constructive quality and, especially, for adapting each house to the particular needs, housing and comfort requirements of each buyer. Among its distinctive factors, it has a dedicated team of professionals and a large land bank to carry out in each site the most convenient undertaking for those who wish to live in each city. Altur Homes works day by day to be recognised for the excellence of its projects and brands, in terms of architectural design, constructive reliability and user experience.

Contact: Marie-Noëlle Comunicacion – Natalie
comunicacion@mncomunicacion.com
626 681 308

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La entrada Altur Homes and the Town Hall of Benahavís present Be Lagom, the first sustainable and organic architectural project in Spain se publicó primero en MN Comunicación.