Marbella, 1^st December 2023 – Yesterday the annual conference of the “Study and Evolution of the Market” took place, organised by the Association Leading Property Agents of Spain (LPA). The event, carried out in the Palace of Exhibitions and Congresses of Marbella, brought together more than 600 experts of the real estate sector and was inaugurated by José Eduardo Díaz Molina, Delegate of Human Resources, City Planning, Citizen Security, Industry and Public Roads of the Marbella City Council, and José Carlos León, President of LPA. There was in addition, the participation of Tomás Gasset, CEO of Urbania International and the Board of Directors of the Association composed of Mia Pearlman, of Affinity Spain; Setareh Moreghi of Gilmar and Chris Clover, of Panorama Properties.

“The presence of LPA in our community plays a crucial role in the development and strengthening of the local real estate sector. Marbella and the Costa del Sol have witnessed their tireless commitment to excellence and the professionalisation of the industry, promoting ethical and sustainable practices and this type of conferences, focused on the analysis of the present and future of the sector, are essential for strategic planning and sustainable growth in our region. They provide a valuable space for collective reflection, knowledge exchange and the establishment of guidelines that will benefit both professionals in the sector and citizens in general,” spoke the Councillor for Urban Planning.

José Eduardo Diaz Molina concluded his statement by expressing his gratitude to all attendees and especially to LPA for their continued collaboration. He stressed the importance of public-private collaboration for the balanced and prosperous development of the city.

Stability of the Real Estate Market in the Costa del Sol

The real estate market has undergone significant changes, marking a milestone in 2022 which seems difficult to maintain in the long term, thus anticipating a logical decline in future data. The pandemic has catalysed migration from northern to southern Europe, benefitting Mediterranean regions in particular. Demand for new customers doubled compared to pre-COVID levels in 2019, particularly highlighting the record reached in 2021. This significant increase resulted in transactions in 2022, consolidating a dynamic market. Despite the stability of demand in 2023, in line with the previous year, sales at the national level experienced a decrease of 8%. The luxury sector, largely dependent on the foreign market, has been a key player, contributing towards total sales in Spain amounting to an impressive 17,500 million euros. In terms of financing, 47% of transactions are made with savings, while 53% opt for mortgages, revealing diversity in purchase strategies in the current real estate market.

The real estate situation in Marbella presents challenges marked by the shortage of inventory, with notable decreases of 20% and 40% in beach areas, generating a constant demand. As for the second-hand market, demand doubled in 2021, reaching a record in 2022, while supply remains low. On the other hand, in the field of new construction, there is encouraging data, providing hope for improvement in supply.

Data from Idealista reveals an average price of 4,237€ per square meter, 15% higher than in 2022 according to the property register, placing value at €3,320. The appraised value of housing also experienced an increase of 11.72%, reaching 3,145€. In particular, renovated and new apartments exceeded 6,000€ per square meter, reaching 25,000€ in coveted areas such as the Golden Mile.

In reference to tourist rental accommodation, data was presented during the conference on the situation in the city stating that from all total units, of which 56% are first residences and 44% are intended as second residences, of the latter which 20% are empty, there exists a potential sector. The most profitable typology is apartments, with a 6% net profitability on the second line of the beach and a notable revaluation on the first line. As well as the figure of the golf tourist, digital nomads a new profile to consider. In addition, the implementation of a new Law Decree on Tourist Accommodation to regularise the sector and improve tourism quality is noteworthy.

The nationalities leading real estate transactions continue to be those of the UK, France, Germany, Belgium, the Netherlands and Sweden. On the regional level, Andalusia stands out with the United Kingdom representing 16%, followed by Sweden with 12% and the Netherlands with 8%.

2024: Price adjustment and stability in the real estate sector

The panorama of the real estate sector in Marbella is seen as serene and stable, with a price adjustment in the second-hand market, accompanied by a limited offer in new construction, which will experience a slight increase in prices. The stabilisation of construction costs and a moderate adjustment in interest rates from the second half of 2024 are aspects contemplated in the real estate horizon of Marbella.

Within the framework of discussions on the real estate landscape, experts agreed on the critical importance of improving infrastructure as a fundamental element to support the planned scenery. The growing demand for housing and market dynamics require strong support from public agencies in terms of connectivity, transport and services. Improving infrastructure would not only facilitate access to housing, but would also contribute to the sustainable and attractive development of urban areas, thus strengthening the long-term viability of the real estate market in the region.

It should be noted that only 15% of real estate transactions in the city exceed one million euros, while 35% correspond to homes below  500,000€. Until September 2023, 65% of transactions were below this figure, showing that more than 50% of transactions are concentrated outside the luxury market. For the upcoming year, a slight correction of the market is anticipated, maintaining a steady situation.

The discussion panels addressed crucial issues for the real estate sector, from uncontrollable intrusion to the need to regulate activity, establish a code of ethics, work toward transparency and defend the rights of the final consumer. The interview with Tomás Gasset, CEO of Urbania International, provided a valuable perspective on business leadership and relevant issues such as humanisation of the soil, the need to create models of cities in line with current society and projections of a possible new crisis.

“In analysing future prospects, the challenge lies in prices, which are reaching unsustainable levels even in places like Marbella, which is perceived as a real estate oasis inaccessible to many. Land release and bank financing are obstacles, but the inflow of Next Generation funds is seen as a response to sustainable cities and urbanisations, as well as social housing initiatives. The adaptation of cities to new social models is essential, and for this we must advocate innovation and sustainability as fundamental imperatives in the evolution of the real estate sector,” stated Tomás Gasset, CEO of Urbania International.

Since its foundation in June 2020, LPA has experienced significant growth, from 11 to today´s 47 members. It focuses on fostering a transparent, cooperative, professional and customer service oriented real estate sector. The organisation combines the latest technologies and knowledge with traditional values of ethics and personalised attention to achieve its objectives. Future initiatives include the creation of a sales school and the establishment of a Code of Ethics of Good Practices to internally regulate real estate agents and the operation of the sector, pending administrative regulation.

The event concluded with a call for the professionalisation of the real estate sector and reflection on the challenges and opportunities that mark the current state of the market in the region.

“In line with our commitment to modernise the industry, LPA integrates the latest technologies and knowledge, while maintaining the traditional values of ethics and personalised attention. We are proud to have reached significant milestones since our foundation. With today’s event we reaffirm our commitment to the professionalisation of the real estate sector and reiterate our dedication to raising the standard of the real estate sector. We invite you to consider the current challenges and perspectives that shape the market environment in the locality. Integrity, ethics and the pursuit of excellence remain the fundamental principles that underpin our association,” expressed the president of LPA during the conference.

About LPA

In June 2020, a group of eleven professionals in the real estate sector, with more than 20 years of experience in the Costa del Sol, founded a group of developers and real estate agents of the Costa del Sol, Leading Property Agents of Spain (LPA), under whose umbrella are grouped today a total of 34 companies of the Costa del Sol.

Since its foundation, LPA has grown both in membership and reputation, making strides towards its stated goal of fostering a transparent, cooperative, professional and customer service-oriented real estate sector in this important regional market.

In order to achieve this, the organisation applies the latest technologies, tools, and knowledge along with the traditional values of service, ethics, and personalised attention.

La entrada More than 600 professionals attend the analysis of the real estate sector in Marbella during the Market Study days organised by LPA se publicó primero en MN Comunicación.

 The new Spanish flagship resort of the Trident company will welcome its first guests on May 14, 2022. Reservations can now be made online at clubmed.es

 This opening is the result of the collaboration agreement between Club Med and Magna Hotels and Resorts with one of the most important investments in the Costa del Sol in recent years.

 Club Med plans to launch the offer for the summer of 2022 between October 12 and 14, 2021, guaranteeing customers a 15% discount at all its resorts around the world

Marbella, September 8^th 2021 – Club Med, the pioneer of the all-inclusive concept, announced today its return to Spain after over 20 years, with its new resort, Club Med Magna Marbella, which, in addition, is the first luxury tourist Resort on national soil. The property, which will be nestled at the foot of the Sierra Blanca Mountains, will open its doors to guests on May 14, 2022.

This opening is the result of a collaboration agreement between Club Med and Magna Hotels and Resorts, which includes one of the largest initial investments made in recent years on the Costa del Sol.

Magna Marbella will be in an unparalleled natural environment, less than 10 minutes from the two main beaches of Marbella -La Fontanilla and Playa de Venus-, the Marina and the city center. A spectacular enclave, surrounded by golf courses, the La Cañada Shopping Center and the Starlite showground, among others.

Club Med Magna Marbella boasts 14 hectares of lush garden, five swimming pools including a family waterpark and adult-only Zen Zone, two restaurants open 24 hours a day with an extensive national and international menu -Sueños and Tierra Gourmet Lounge-, and three themed bars for guests to sample local food and beverages.

The resort will also offer the best children’s clubs ‘made in Club Med’ for ages 4 months to 17 years, where children will be able to enjoy artistic and cultural activities inspired by Andalusia. The Family Fun Zone will feature water games, a playground and mini golf. Magna Marbella will offer a wide range of activities, including golf, archery, flying trapeze, etc. In addition, Club Med Magna Marbella will be “the king of the racquet”, with ten tennis courts and six paddle courts available within the enclosure with their respective schools and a large team of teachers and monitors.

For those looking to relax and unwind, Club Med has provided a wellness area with 14 treatment rooms, including a double indoor-outdoor relaxation room and steam bath, as well as Spa by CINQ MONDES treatments. Guests can also enjoy fresh fruit juices at the Sierra Blanca bar at the adults-only Zen pool.

Eyal Amzallag, Managing Director of Club Med Southern Europe, Middle East and Emerging Markets comments, “After more than twenty years, we’re so proud to make our return in Spain. Spain as a destination has always held a special place in Club Med’s heart as the first Club Med ever opened its doors in 1950 in Alcúdia and we are glad to come back with such an important Resort as Club Med Magna Marbella. The resort offers the perfect blend of luxury, experiences and cultural adventures for both families and couples alike. Club Med Magna Marbella is a unique product for millennials families, the best playground for them.”

Club Med will launch from October 12-14, 2021 a limited offer focused on the 2022 summer season. During those 3 days, the company will guarantee a 15% discount at all its resorts around the world, including Magna Marbella. Individual bookings can now be made through the website www.clubmed.es, while agencies and tour operators can contact the resort on 902 011 211.

About Club Med

Club Med, founded in 1950 by Gerard Blitz & Gilbert Trigano, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites.

Thanks to the support of its shareholder Fosun Tourism Group and the implementation of the « upscale, global and Happy Digital » strategy, Club Med is now the worldwide leader of premium resort all-inclusive holidays with a French touch for families and active couples

Club Med operates nearly 70 resorts, of which 80% of the capacity is classified Premium and Club Med Exclusive Collection.

Present in 32 countries around the world, Club Med employs nearly 25,000 Gentils Organisateurs (G.Os) and Gentils Employés (G.Es) worldwide committed, representing 110 nationalities.

For more information, visit http://www.clubmed.es

For an inside look at Club Med, follow Club Med on Facebook, Instagram and YouTube.

La entrada Club Med returns to Spain 20 years later and will open its first luxury resort, Magna Marbella, in 2022 se publicó primero en MN Comunicación.