ELISABETTA FRANCHI has confirmed her standing as one of Spanish fashionista´s preferred designers with the opening of her new boutique in Puerto Banús on the Costa del Sol.

Her third boutique in Spain, this new opening represents further confirmation of the expansion in Marbella where the brand has experienced significant growth.

The ELISABETTA FRANCHI collection awakens a passion – not only in the Spanish clients who live in Marbella – but also the tourists here and the many celebrities who favour ELISABETTA FRANCHI creations for red carpet events and important social occasions.

Italian designer, Elisabetta Franchi, celebrated the opening of her new boutique with a cocktail party attended by numerous well-known faces, including Evangelina Anderson and Martin Demichelis among others. More than one hundred guests were invited to preview the new fall-winter 2018 collection of the Italian designer, inspired by the 70s and intended for a strong and independent woman who maintains her sensuality.

Using the colour ocher as one of the inspirations for the collection, Franchi explained that she chose the 70s “because of the strength of the feminist movement of those years”. Known for her commitment to animals, the design of the Italian firm do not use any materials of animal origin. Elisabetta Franchi was enthusiastic about the opening of her new boutique and declared herself in love with Puerto Banús and Andalucía.

After the in-store cocktail party, an exclusive dinner was held in her honour at the Trocadero Arena restaurant, which was attended by many other guests, including the Duke and Duchess of Seville, Francisco and Isabél de Borbón and the national basketball coach Sergio Scariolo with Blanca Ares.  MN Comunicación organised the opening event held at the store, the private dinner at Trocadero Arena, they managed and invited all the guestsas well as managing the communication with the media and the arranging of interviews.

Elisabetta has been growing in popularity in recent years, as more and more celebrities have chosen to be dressed by this designer who first started with a craft workshop in Bologna in 1996 and whose designs have been recognised on all the red carpets throughout Spain. Nieves Álvarez, Malú, Marta Sánchez, Blanca Suárez, Adriana Lima and Eugenia Osborne are some of the faces that have been seduced by the feminine lines and full of strength of the prestigious Italian designer.

Photo Gallery

La entrada Elisabetta Franchi opens her new boutique in Puerto Banús se publicó primero en MN Comunicación.

At the centre of it all, yesterday Thursday 7th July they released 3 new clothes lines into their stores: Indigo, Heritage and Identity

Marbella, 8th July 2016. – The masculine fashion firm Selected, part of the Bestseller group, yesterday 7th July opened their first store in Puerto Banús. The outlet officially opened their doors last December with the support of a flagship independent distributor, which marked the brand´s first ever establishment in Spain.

This transition process is the result of a strategic plan developed by the company, with the aim that by 2017 they will have 30 fully functioning stores all over Spain.Soon they will merge and unite with an authorised distributor they work with in Palma de Mallorca, as well as progressing with two more by the end of the year.  

With an investment of more than €50,000 this new project has been made possible. This funding adds roughly €200,000 to the initial capital of the operation, which consequentially invested in a motive for the opening of an up-and-running outlet by the end of 2016. 

In order to commemorate their focus and plans of expansion, yesterday Selected hosted a special event not only to show the attendees where the outlet is located, but also offered an exclusive discount for guests at the event if they wanted to buy some of the outfits.

Within the store´s 164m²area of floor space, there are 3 different fashion lines on display: Identity – The most elegant of the 3 that include tailored items of clothing; Heritage – More classic garments with a modern and urban look; and Indigo – dominated by tones of blue and denim fabrics that is primarily aimed for men less concerned with elegant clothing.

This company continuously aspires to accomplish their ambitious expansion plan they created last year. The overall hope is that they will have 30 Premium outlets by the end of 2017 and more than 60 small stands in certain department stores, for example El Corte Inglés. In reality Selected already currently have 25 small stands; however they estimate that in 2-3 years they will have infiltrated into the modern giants and names in fashion.

About SELECTED

SELECTED / HOMME is the counterpart men´s clothes brand to SELECTED FEMME / HOMME. The Danish unisex fashion brand designs modern high quality clothes for men and women. SELECTED HOMME satisfies the needs for the modern man with 3 different lines: Identity, Indigo y Heritage. With strong roots in the clothing industry, SELECTED offers all types of clothing from jeans and leather jackets to 3-piece suits.

MN Comunicación invited the guests and were in charge of communication.

La entrada Selected opens their first store in Puerto Banús se publicó primero en MN Comunicación.