‘The Secret’: a complex of 34 luxury villas in El Real de La Quinta valued at more than €100M

 The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable

 With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than €4M

Málaga, 8th October 2021.-

A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development “The Secret”: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros.

The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of €105M (million euros).

The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodríguez Cubero; the Mayor of Benahavís, Juan Antonio Mena; Rubén Otero, CEO of Otero Group (promoter of the project) and Joaquín Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation.

The Project

“The Secret” is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true “real estate secret” hidden in one of the best locations of the Real de La Quinta in Benahavís.

There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rubén Otero, who highlights “the firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism”.

A premium experience, for a unique client

“The main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario.

From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase”, says Rubén Otero, CEO of Otero Group.

Post-pandemic life trends

The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products.

Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals.

“The Secret” was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaquín Torres and Rafael Llamazares at the helm.

Project magnitudes

With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022.

“This project is another sign of Otero Groups’ clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaquín Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together”, says Otero. “We are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as “The Secret”, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date”, highlights the CEO of Otero Group.

Potential buyer profile

As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component.

Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf & Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water sports. Surrounding it, will be a wellness centre with a fully equipped gym, as well as a spa, sauna, massage areas and a heated swimming pool.

* For more information about the project and its technical and architectural characteristics visit the web https://otero.com.es 

About the cardinal alliance between Otero Group and A-CERO

This new Otero Group project will mark the beginning of a cardinal alliance with the prestigious architecture studio A-CERO, as it is expected that this will only be the beginning of a long journey between the two companies.

As Joaquín Torres himself declared this morning:

“The union with the Otero Group is a true reward for A-CERO, which comes to us after more than 25 years of hard work with projects of different types, but always specialized in luxury housing. This reward comes to us after having built more than 1,000 single-family homes around the world. Aspiring for excellence for us and for The Secret project is not an option, it is a must. Marbella is without a doubt one of the places on the planet where any architect would dream of working. Its climate, its people and its environment all make it a unique location. Good design transcends forms. It is the reflection of a good life”.

About Otero Group

A leading real estate developer on the Costa del Sol plans its national expansion in the short term (2022-23), with the main objectives of business diversification, geographic expansion and positioning as a premium brand in the real estate sector.

At the business level, Otero Group closed 2020 with a sales turnover of almost €50M (million euros). This year, 2021 a total turnover of around €100M is expected. For the period of 2022-24, the objective is to increase the total billing figure each year to exceed €300M in 2024.

The recently created Andalusian company (2017) stands out for its business model based on comprehensive management that covers the entire production process: from project conceptualization to delivery to the client.

With a portfolio developed by more than 3,000 real estate assets (Residential, tertiary, etc.), the Group currently has more than 300 million euros in assets under management and marketing.

Sobre A-Cero Joaquín Torres & Rafael Llamazares Architects

A-CERO is a company that was created in 1996, whose activity is focused on the integral development of architecture projects. The team that is led by Joaquín Torres with the helped of his partner Rafael Llamazares, has grown since then, now bringing together more than 100 professionals, distributed between two locations in Spain (Madrid and A Coruña), United Arab Emirates, Dubai and working in recent years and currently in projects of different sizes in other countries such as Brazil, Vietnam, Lebanon, Russia, Austria… among others.

www.a-cero.com

La entrada Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella se publicó primero en MN Comunicación.

La entrada Spanien Aktuell publishes article on Be Lagom se publicó primero en MN Comunicación.

 • Altur Homes is beginning the construction of 13 luxury villas in Benahavís, which is set to become one of the most exclusive projects on the Costa del Sol

 • This project will involve an investment of more than 15 million and will employ up to 200 people

BENAHAVÍS. 09/19/2018. The multinational promoter Altur Homes, dedicated to high quality residential property development, has launched one of the most exclusive and breakthrough promotions of the Costa del Sol, Be Lagom. Set in a singularly beautiful location with spectacular views over the Mediterranean, the license has already been granted for this groundbreaking project in Benahavís.

Be Lagom will house 13 luxury villas, inspired by the needs and preferences of the most demanding residents of our planet: sustainability, organic food and circular economy. As such, the project will boast over 5000m2 of Mediterranean gardens, with organic fruit orchards, an abundance of flowers and trees and stunning landscaping that will enhance the beauty of the surrounding views and countryside, whilst also creating common spaces, which will intensify the sense of community living. The villas which will start at a price of 1.2 million euros, are aimed at buyers from countries such as Norway, Sweden, Belgium and England for those in search of a second home of quality and numerous services.

Altur Homes presents a project for buyers who appreciate a privileged situation and the exclusivity of a luxury design. The 13 Be Lagom villas, situated over a total area of ​​14,000 m2 in the area of ​​La Alquería, have 360º views to the sea and Marbella. Boasting viewpoints and rest areas, as well as co-living spaces, Be Lagom is more than a residential development it is a way of life promoting networking and a collaborative economy.

The investment of the project is around € 15,000,000. The works will begin in November 2018 and the construction time will be approximately between 18 and 20 months.

Architecture in line with nature

Architecturally, the project highlights the combination of natural materials and contemporary design. The use of wood and stone combined with iron, recalls traditional construction, whilst providing warmth and integrating with nature. Regarding the design, the villas have also been adapted to the orography, so that the facades open towards the sea, and in the north they are covered, offering seclusion and privacy.

The Be Lagom project has received the international Breeam certification, a world-renowned method to assess the sustainability of buildings in up to 10 technical aspects, including Health and Wellbeing, Energy, Water, Ecological land use, and innovation.

Application of the Circular Economy

Increasingly, people are aware of the need to live in a sustainable manner. Be Lagom is a unique real estate project that will make the way of life of its residents an example of the so-called circular economy that is so in vogue in recent times. Society moves at a vertiginous pace that affects all facets of our life and has completely transformed our consumption patterns. Natural resources are limited and are beginning to run out, triggering serious consequences for our environment. For this reason, the circular economy tries to implement a new, non-linear economy, based on the principle of “closing the life cycle” of all products and services.

Under this premise, Be Lagom was born, a real estate project that will establish the circular economy in homes and that firmly believes that the preservation of our resources is a shared responsibility of all sectors. As such, Be Lagom has been designed: a community that encourages its residents to live according to a philosophy of life in line with concepts of the circular economy.

The Be Lagom Concept

Lagom is a Swedish word that enhances the virtue of the midpoint.
Lagom means “the right amount”, avoiding excess and extreme limitation, which allows us to better understand what makes us happy and what works for our mental well-being.

The term is combined with the idea of ​​just “Being” hence “Be” and implies the meanings derived from the philosophy of life to which the term Lagom refers.

Lifestyle oriented to the 5 Senses and the 5 Elements

Be Lagom is understood as a promise to live a complete experience that invites you to enjoy the 5 senses: to hear the sound of water and of the earth when you touch it, the sound of collecting crops; your feet on the wet earth, touching and picking fruit from the orchards, smelling the flowers, the experience of cooking your home-grown fruit; smelling the fruity aromas, and tasting fruits that you have picked yourself and of course enjoying the sea, orchards and gardens.

Likewise, it is a project with a style in which the 5 elements are contemplated: Earth, water, fire, wood and metal. And, in addition, the architecture of this initiative encourages us to enjoy the spirit, touch the materials and reconnect with the earth through its textures.

Landscaping, one of Be Lagom’s flagships

The exclusivity of this project also lies in an unprecedented landscape work on the Costa del Sol. This project incorporates pergolas, water sources, pedestrian paths, flower gardens, fruit trees, native and private gardens over 5,000 m2 of Mediterranean gardens. The project includes several areas in which there will be berry bushes, aromatic shrubs, Mediterranean shrubs, fruit trees and trellised plantations. All these species of trees and shrubs will be used either edible, for the cultivation of cut flowers or for the production of aromatic products, thus entering again the cycle and the philosophy of life that is behind the circular economy.

At the forefront of innovation

The integration of demotic technology in all aspects of the home will be present throughout the project, via technology security systems, in energy management, for the well-being of the owners and in telecommunications.

Main actors of the project

One of the key features of this project is that Altur Homes has chosen an excellent team of professionals behind it. And the fact is that after all Be Lagom is also a philosophy of extended life at real estate level in which several professionals have grouped who will have the opportunity to materialise the project of their dreams.

Gonzalez & Jacobson Arquitectura designed the project under the tutelage of architect Rodolfo Amieva. Laura Pou, will be at the forefront of landscaping, whilst Guillermo Tragant and his studio Furia have been responsible for the conceptualisation of the project. Finally, Marina Romero will be the promoter of Altur Homes.

This project has involved more than 80 people directly and will generate 200 indirect jobs, in addition to 20 permanent jobs.

About Altur Homes

Altur Homes is a company dedicated to the promotion of residential and mixed-use real estate ventures. His projects stand out for their design, high constructive quality and, especially, for adapting each house to the particular needs, housing and comfort requirements of each buyer. Among its distinctive factors, it has a dedicated team of professionals and a large land bank to carry out in each site the most convenient undertaking for those who wish to live in each city. Altur Homes works day by day to be recognised for the excellence of its projects and brands, in terms of architectural design, constructive reliability and user experience.

Contact: Marie-Noëlle Comunicacion – Natalie
comunicacion@mncomunicacion.com
626 681 308

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La entrada Altur Homes and the Town Hall of Benahavís present Be Lagom, the first sustainable and organic architectural project in Spain se publicó primero en MN Comunicación.

Marbella August 2, 2018.- The Golden Mile has long been a favoured international destination since the 60s, when it became a resting place for the European elite. Its exceptional location has allowed the housing demand to prosper, even during the worst years of the crisis. When the crisis passed, Engel & Völkers recognised the new profile of international buyers, in order to offer them ‘The Collection’, a product 100% adapted to their needs, which was presented this morning at a press conference.

“The Golden Mile has always been the most prestigious address for a second home for the European clientele. However, in recent years we see a new trend of younger clientele with an average age between 35 and 55 years old, who are searching for a modern style, contemporary design and the latest trend of material and amenities, of course in the best locations on The Golden Mile preferably around the vibrant Puente Romano Resort.” explains Smadar Kahana, CEO of Engel & Völkers Marbella. This indicates a rejuvenation of one of the most exclusive addresses in Marbella of up to twenty years. Therefore Engel & Völkers is very proud to present exclusively The Collection.

‘The Collection’ is a project that meets the demands for new housing construction for this clientele with 26 luxury semi-detached villas that will go under construction on 16th of August. It will be a milestone for this city in view of its recent construction and licensing ups and downs. “Over the past two years, Marbella has lost a lot of investments and now that licensing has been granted, we hope that this promotion will be sold in just a few weeks,” says Kahana.

“Most of buyers do not want 20-year-old houses. They are looking for modern, organic designs, integrated into their environment and in the best possible location”, she continues. “At this moment in time there is no similar villa project on the Golden Mile except for The Collection”.

In fact, The Collection is located just 400 metres from the celebrated Hotel Puente Romano and a short walk from the Mediterranean Sea – it is at the epicentre of everything an international investor is looking for. Built with the highest quality materials, from the prestigious architecture firm González Jacobson who use natural materials such as wood and stone in order to give a feeling of warmth to these semi-detached villas, which are 4,000 square meters, built on plots of 8,000 that is going to be built by the prestigious company San José Construcciones.

In recent years, clientele from central and northern Europe have taken precedence in comparison to other nationalities such as Arabs or Russians. Belgians, Germans, British, Norwegians or Swedes are the main buyers of luxury homes according to the internal study of Engel & Völkers. To achieve the supply for this demand in the best locations in Marbella the goal should be: homes with the best qualities, close to all services in price ranges ranging between 500,000 and 1.000,000 euros for apartments and 1.000,000 and 2.500,000 euros in the case of villas.

‘The Collection’ will have a market value of 30 million euros, with prices from 1,125,000 euros. A unique investment opportunity given the scarcity of plots in this coveted corner of Marbella.

About Engel & Völkers

Engel & Völkers is one of the world’s leading service companies specialising in the intermediation of luxury residential properties, commercial real estate, yachts and aircraft. Present in more than 800 locations in 34 countries, Engel & Völkers offers both private and institutional clients a wide variety of professional services tailored to your needs, providing access to a wide range of potential international buyers and a proven track record during many years. Advice, sale and rent make up the key competences of the more than 10,000 people that are part of E & V. The intensive training plans in its real estate academy and the high level of quality that governs its offer of structured services systematically constitute the key factors of the company’s success.

La entrada The average buyer on the Golden Mile is now twenty years younger se publicó primero en MN Comunicación.