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‘The Secret’: a complex of 34 luxury villas in El Real de La Quinta valued at more than €100M

 The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable

 With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than €4M

Málaga, 8th October 2021.-

A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development “The Secret”: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros.

The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of €105M (million euros).

The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodríguez Cubero; the Mayor of Benahavís, Juan Antonio Mena; Rubén Otero, CEO of Otero Group (promoter of the project) and Joaquín Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation.

The Project

“The Secret” is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true “real estate secret” hidden in one of the best locations of the Real de La Quinta in Benahavís.

There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rubén Otero, who highlights “the firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism”.

A premium experience, for a unique client

“The main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario.

From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase”, says Rubén Otero, CEO of Otero Group.

Post-pandemic life trends

The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products.

Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals.

“The Secret” was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaquín Torres and Rafael Llamazares at the helm.

Project magnitudes

With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022.

“This project is another sign of Otero Groups’ clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaquín Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together”, says Otero. “We are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as “The Secret”, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date”, highlights the CEO of Otero Group.

Potential buyer profile

As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component.

Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf & Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water sports. Surrounding it, will be a wellness centre with a fully equipped gym, as well as a spa, sauna, massage areas and a heated swimming pool.

* For more information about the project and its technical and architectural characteristics visit the web https://otero.com.es 

About the cardinal alliance between Otero Group and A-CERO

This new Otero Group project will mark the beginning of a cardinal alliance with the prestigious architecture studio A-CERO, as it is expected that this will only be the beginning of a long journey between the two companies.

As Joaquín Torres himself declared this morning:

“The union with the Otero Group is a true reward for A-CERO, which comes to us after more than 25 years of hard work with projects of different types, but always specialized in luxury housing. This reward comes to us after having built more than 1,000 single-family homes around the world. Aspiring for excellence for us and for The Secret project is not an option, it is a must. Marbella is without a doubt one of the places on the planet where any architect would dream of working. Its climate, its people and its environment all make it a unique location. Good design transcends forms. It is the reflection of a good life”.

About Otero Group

A leading real estate developer on the Costa del Sol plans its national expansion in the short term (2022-23), with the main objectives of business diversification, geographic expansion and positioning as a premium brand in the real estate sector.

At the business level, Otero Group closed 2020 with a sales turnover of almost €50M (million euros). This year, 2021 a total turnover of around €100M is expected. For the period of 2022-24, the objective is to increase the total billing figure each year to exceed €300M in 2024.

The recently created Andalusian company (2017) stands out for its business model based on comprehensive management that covers the entire production process: from project conceptualization to delivery to the client.

With a portfolio developed by more than 3,000 real estate assets (Residential, tertiary, etc.), the Group currently has more than 300 million euros in assets under management and marketing.

Sobre A-Cero Joaquín Torres & Rafael Llamazares Architects

A-CERO is a company that was created in 1996, whose activity is focused on the integral development of architecture projects. The team that is led by Joaquín Torres with the helped of his partner Rafael Llamazares, has grown since then, now bringing together more than 100 professionals, distributed between two locations in Spain (Madrid and A Coruña), United Arab Emirates, Dubai and working in recent years and currently in projects of different sizes in other countries such as Brazil, Vietnam, Lebanon, Russia, Austria… among others.

www.a-cero.com

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Marbella, April 15th 2019.- Real estate transactions in Marbella and its surrounding sphere of influence, specifically Estepona and Benahavis, more commonly known as the “Golden Triangle,” have stabilised after eight years of sustained growth.  Without a doubt, there has been a series of factors such as an over-supply of properties all aimed at the same client profile, the uncertainty being generated by Brexit and the global economic slowdown. These contributing factors have led the experts to foresee in the coming months a moderation in the rhythm of sales and property prices.  This Real Estate Market Report for the Costa del Sol has been written by Diana Morales Properties|Knight Frank, one of the most prestigious agencies in the area.  The report suggests the necessity to take all of these factors into account and calls all the players in this sector to “work at being creative, offering quality and value, and hope that price levels even out in the near future.”

Even though there has been an enormous increase in the number of sales in Estepona and Benahavis, Marbella still tops the charts in the number of transactions completed.  It is also a national indicator, often ahead of the curve economically, partly due to the fact that it is so dependent upon and in tune with the broader European economies.  The economic uncertainty in Catalonia combined with the recent tax reforms, virtually abolishing inheritance tax in the Autonomous Region of Andalusia, has had a positive knock-on-effect on these shores.

In an international context, the uncertainty being generated by Brexit has resulted in a slowing down of the British market, although it is still the biggest in Spain and especially here on the coast; in 2018 they represented 15% of the market compared to 21% in 2015.  This decrease has been compensated by an increase in the domestic market as well as a marked increase in the Norwegian, Swedish, Dutch, French, Belgium as well as Middle Eastern markets. All of these regions continue to show strong economic growth and have high income levels, which makes the Costa del Sol relatively affordable.  Easter week is one of the busiest times, witnessing a large increase in the number of possible buyers coming to the coast to view properties.

However, the adjustments being made by most economies in their downward output forecasts for 2019-2020 to just below 2%, as well as the fact that some American and European funds are not as active as they were a few years ago, makes experts think that there is a cooling down of economic fortunes in the near future. The report furthermore highlights the point that developers are suffering due to the effects of trying to compensate for the increased costs of construction and in land value which has forced them to raise their prices.

For this reason, the Real Estate Market Report by Diana Morales Properties | Knight Frank considers that these signs indicate that there should be “a cooling off of land and construction costs as well as an easing of property prices if the market is to regain its dynamism, as well as a resolution of the Brexit impasse.” According to their estimates, it will be the top end of the market which will be more resilient to these changes and will best maintain its value.

Benahavis, Estepona, Ojen, Mijas, as well as Casares and Manilva, have absorbed a large part of the recent growth in the real estate market in the past five years, largely in part due to the planning issues that have been plaguing Marbella, which has seen an increase in prices from 3%- 7% depending on the area and type of property during 2018.  However, “we’re witnessing a cooling off of demand in the new areas, as they too see prices rise perhaps more quickly that the market can carry right now.”

The report has furthermore detected two important phenomena.  On one side, there is a scarcity of new projects being developed in Marbella, being a direct consequence of the lack of land available for development and the problems arising from the delay in urbanistic planning licences.  This, and the lack of offer, has ensured that the Golden Mile has maintained its status as being the most exclusive address available, with prices reaching as much as €20,000 per meter squared on frontline beach properties. Urbanisations such as Sierra Blanca or Guadalmina maintain their prestige over the areas of Estepona or the Cala de Mijas, where there is more availability of land and building licences are readily attained.  The report also highlights the worrying lack of variety, with the majority of projects on the market focusing on the same mix of design, amenities and price range. The oversupply and over-competition in this sector has resulted in it being the victim to the greatest drop in sales from the lower–to-mid range bracket. But that’s not to say that original and truly luxurious initiatives can’t be successful.

New styles of properties

The report states that the majority of buyers in Marbella do not need mortgages and tend to be cash buyers.  The younger generations (35-44) rank first in property searches followed then by those in the 45-54 age bracket.

Demand is being centred on modern and newly constructed properties, with an increased interest in those promotions offering all the comforts and open spaces that can be found in a house but are in an apartment.  A change has also been noted in the style, going from the white minimalistic look of recent years to a fusion of classic-contemporary style. Environmental credentials and energy-efficient homes are also more important than before.  The market for renovating and modernising older properties is one that remains solid and is gaining in popularity again. This is especially noticeable in Marbella, the Golden Mile and in Nueva Andalucía. This formula allows for buyers to have the best of both worlds, a property in the best location combined with the best design, quality and technology.

About Diana Morales Properties | Knight Frank

Diana Morales began her professional career in real estate in Marbella in 1978, making Diana Morales Properties one of the oldest agencies on the Costa del Sol and a leader in the luxury real estate market. The company´s reputation both national and international as a boutique agency has gone from strength to strength. Having represented both Sotheby’s and Christie’s in the past, is now the sole representative of Knight Frank in Marbella, holding longstanding connections with both clients and fellow luxury segment professionals.  Diana Morales Properties | Knight Frank bring together the reputation and expertise of the local market with the international reach of having over 500 offices in 60 countries.

MN Comunicación  wrote the press release and sent it to all the press, local, national and international.

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La entrada Mobius Villas presentation se publicó primero en MN Comunicación.

The concept was presented by José Carlos León, head of NVOGA,  the real estate agency at the forefront of this project: “Be Lagom is a project unparalleled in the area and will mark a before and after in the real estate sector in Spain.”

Be Lagom, will consist of 13 luxury villas that were conceived, designed and inspired by the current trends and preferences valued by the most demanding residents of the world: sustainability, organic food and the circular economy.

The price of the villas will start at 1.2 million euros and they are aimed at buyers from countries such as Norway, Sweden, Belgium and England who are looking for a second residence of quality and are environmentally friendly.

The 13 Be Lagom villas are located in the town of Benahavis, in a total area of ​​14,000 m2 that has 360º views of the sea and the town of Marbella, Gibraltar and Africa on the horizon. The promotion also includes 5000 meters of Mediterranean gardens, rest areas and viewpoints, as well as a co-living space, thus promoting networking and a collaborative community.

The investment of the project is around € 15,000,000. The works will begin in January 2019 and the construction time will be approximately between 18 and 20 months.

Landscaping

Be Lagom´s landscaping is truly one of its finest assets. Boasting Mediterranean gardens of more than 5000 m2, an organic vegetable garden, fruit trees and a great variety of flowers, its landscaping will prioritise the natural aspect and will create communal spaces. Laura Pou, responsible for the landscape project states: “The project is unique because absolutely everything in it has life and has utility. The vegetables and fruit trees will be those that give life to this arid zone. The plants and trees and the living areas with pergolas serve to shelter, to share, to dream. There is nothing that is only visual, not even the sheets of water, which have an evocative effect for things to happen.”

During the presentation, the guests were able to approach, through different sensory actions, the vital experience that Be Lagom will have for its inhabitants. This unique promotion invites you to enjoy all five senses: immersing yourself in the pool, smelling the flowers, tasting your own homegrown fruit, appreciating the sea, the orchards and gardens.

As such, guests were invited to enjoy the culinary delicacies of the two Michelin stars chef, Dani García, who prepared a seasonal menu in line with the food promised by the promotion.

Application of the Circular Economy

Increasingly, people are aware of the need to live in a sustainable manner. Be Lagom is a unique real estate project that will make the way of life of its residents an example of the so-called circular economy, so in vogue in recent times. Society moves at a vertiginous pace that affects all facets of our life and has completely transformed our consumption patterns. Natural resources are limited and beginning to run out, with serious consequences for our environment. For this reason, the circular economy tries to implement a new, circular, non-linear economy, based on the principle of “closing the life cycle” of all products and services.

Under this premise, Be Lagom was born, a real estate project that wants to establish the circular economy in homes and that firmly believes that the preservation of our resources is a shared responsibility of all sectors. Therefore, it incorporates the possibility that its owners live according to a philosophy of life in line with concepts of the circular economy.

Javier Hernández, head of Altur Homes said: “Be Lagom is the maximum exponent of social responsibility in real estate and a real estate project that wants to establish the circular economy in homes and firmly believes that the preservation of our resources is a shared responsibility of all sectors “.

Laura Pou adds: “The circular economy goes beyond recycling, it is reuse. It is another point because recycling procedures have a large part of the energy process that is also polluting. In this project, many of the materials are going to be reused: wood for the pergolas, the boxes the crops are made in. That is the point where the circular economy comes into play. There will never be an end to things. When the crops are finished there will be a composting area, where they will be converted into organic matter to return to the soil and help the other plants to bear fruit again. ”

Sustainability, one of the fundamental pillars of the project

Be Lagom, has the global certificate of sustainable construction BREEAM®, the method of evaluation and certification of sustainability in building world-wide with more than 20 years in the market. This seal examines up to 49 requirements collected in 10 categories (Energy, Water, Materials, Health and Welfare, Transportation, Waste, Ecological Land Use, Pollution, Management, Innovation) and promotes economic, health and environmentally friendly benefits.

In this way, Be Lagom encourages savings, incorporating numerous measures to reduce water and energy consumption; promotes well-being, enjoying a higher quality of life, promoting natural luminosity, noise reduction and a healthier and more comfortable environment, it also increases the value of the property, since this certificate improves the trust between banks and investors.

Design and architecture that bring distinction and warmth

Architecturally, the project highlights the combination of materials so as not to break its essence, such as, for example, the use of wood and stone combined with iron that recall the traditional construction and provide warmth and naturalness without losing a contemporary edge. On the other hand, regarding the design, the villas have been adapted to the orography, so that the facades open towards the sea, and in the north, they are covered preserving the privacy and offering a vision of privacy.

The architect responsible for the project, Rodolfo Amieva of the Gonzalez & Jacobson Architecture studio explains: “Our requirements were to ensure that the project was self-managed in the best possible way and that sustainability is present at each point; from the generation of water to the air conditioning of homes. All this, guided us to choose the materials “.

Conceptualisation

Lagom is a Swedish word that enhances the virtue of the midpoint.
Lagom means “the right amount”, avoiding excess and extreme limitation, which allows us to better understand what makes us happy and what works for our mental well-being.

In this way, the term is combined with the idea of ​​”Be” or “Being” and implies the meanings derived from the philosophy of life to which the term Lagom refers.

Main actors of the project

One of the key features of this project is that Altur Homes has chosen an excellent team of professionals behind it. After all, Be Lagom is also a philosophy of extended life at real estate level in which several professionals have grouped together to realise the project of their dreams. In this sense Rodolfo Amieva explains: “One of my most recurrent wishes has been fulfilled in my work as an architect. When I was invited to participate in this project, knowing that the promoters and investors were from other parts of the world, many possibilities opened up. The first was to be able to participate with multidisciplinary teams from all over the world. We are people from Argentina, from Miami, from other parts of Spain … in which we are all experts in our field. All this has given us many ideas that had not yet been developed on the Costa del Sol. In fact, in some cases they seemed daring ideas that we doubted we would materialise. But as we worked with these people, we realised that we could do a multidisciplinary project and that we could also be in one part of the world. ”

Also, Laura Pou tells: “It is very curious because when I was little, my grandfather gave me a glass greenhouse and that greenhouse was inside a very beautiful garden that he cared for with a lot of love. To me, on those summer days I loved to put my feet in the wet earth, while I watered the tomato and picked the vegetables. When they proposed this project to me, that association of ideas took me to that garden and it occurred to me to make a large edible garden, an eternal supermarket. For me it was a challenge with a sentimental mix. ”

José Carlos León NVOGA took advantage of the event to thank Altur Homes for their confidence: “I also wanted to thank Altur Homes for the possibility that NVOGA has been given to participate in a project of these characteristics, because for us, as Javier has pointed out , has been the opportunity to collaborate in a promotion that reflects some of the yearnings in real estate that we have always dreamed of for our land “.

About Altur Homes

Altur Homes is a company dedicated to the promotion of residential and mixed-use real estate ventures. His projects stand out for their design, high constructive quality and, especially, for adapting each house to the particular needs, housing and comfort requirements of each buyer. Among its distinctive factors, it has a dedicated team of professionals and a large land bank to carry out in each site the most convenient undertaking for those who wish to live in each city. Altur Homes works day by day to be recognised for the excellence of its projects and brands, in terms of architectural design, constructive reliability and user experience.

Photos of the event

Be Lagom teaser video

La entrada Be Lagom Launch Party se publicó primero en MN Comunicación.

Marbella, April 12^th 2018.- The number of residential property sales in Marbella and its immediate surroundings, accompanied by the ever-increasing number of tourists year on year, have lead experts from the real estate and banking sectors to predict the beginning of a new golden era for the real estate sector in the area for the coming years.

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According to the ‘Marbella Property Market Report 2018’ prepared by Christopher Clover, CEO of Panorama Properties, the longest established real estate agency in Marbella, there are still some areas where the price of housing is below the peaks of 2006 and 2007. However, the demand in the most sought-after areas of the municipality is outstripping supply, which has driven up prices, even almost doubling in the most exclusive areas compared to 2011, when the market hit bottom. These kinds of increases are located in very specific places such as the beachside of The Golden Mile.

The Costa del Sol, and especially Marbella, is one of the locations that most drives the residential real estate market. In fact, the National Institute of Statistics (INE) confirms that Malaga is the fourth Spanish province, in which the most houses were sold during 2017 (30,064 compared to 15,917 in the Balearic Islands), surpassed only by Madrid, Barcelona and Alicante.

According to Panorama’s ‘Marbella Property Market Report 2018’, the recovery of the residential market in the Marbella area began in 2012, two years earlier than in the rest of Spain, hence it is more consolidated than in the rest of the country. Currently, the cycle of new construction is gradually beginning, as confirmed by the figures of projects approved in 2017 by the Professional Order of Architects of Malaga. A total of 4,895 living units that represents only 10.88% of the 45,000 units approved in 2007.

“The strength of the current residential market lies with properties between 200,000 and 1,500,000€ for apartments and between 700,000 and 2,500,000€ for villas. Many of the properties located in the best residential areas that are between 20 and 50 years old, are being bought and either torn down and rebuilt, or totally refurbished, some by end users, others by professional developers”, specifies expert, Christopher Clover, who has been analysing and writing about the luxury real estate sector on the Costa del Sol for 48 years. It also highlights how “The strength of the Marbella market differs from that of the rest of Spain due to the “multi-source market”, that is, the extraordinary diversity of nationalities of the buyers coming from all over Europe and the rest of the world”.

Investors in the area acknowledge

 that the rental market in Marbella is experiencing a strong rebound, with increases in both demand and prices to unprecedented levels, especially for luxury and modern properties that also offer security. In addition, fixed and variable mortgages are offering interest rates at historic lows and tourism figures are breaking records year-on-year.

In an area well known for its “residential tourism”, real estate sales are closely related to the high number of tourists that visit Marbella, which is an added factor for positive analysis.

Christopher Clover concludes: ” For many, the hard evidence of the positive evolution of the Marbella property market, will no doubt lead them to conclude that 2018 and the coming years represent an outstanding time, perhaps even a historic opportunity, to purchase property in this area”.

Panorama Properties

Panorama, in the city since 1970, is the longest established real estate agency in Marbella and is the exclusive representative and international associate in the Greater Marbella area of the prestigious U.K. based global real estate agency Savills.

Panorama is one of the few residential real estate agencies in Spain that is regulated by the renowned British institution, Royal Institution of Chartered Surveyors (RICS). Panorama and its team of 27 professionals specialise in the sale and rental of high quality villas, townhouses and apartments in the Golden Mile area and its surroundings, including the municipalities of Benahavís and east of Estepona.

Website: www.panorama.es

Christopher Clover

Mr. Clover is an accredited Real Estate Consultant (Gestor Intermediario en Promociones de Edificaciones – GIPE and graduated with distinction in Economics, Commerce and French from the University of Virginia, USA. In 2015 he accepted the nomination to become an Eminent Fellow of the Royal Institution of Chartered Surveyors (FRICS). Christopher is trilingual in Spanish, English and French, and has over 48 years of professional experience in the sale and administration of Spanish properties and international real estate advice, working in England, France, Japan, Morocco and the United States where he obtained his first real estate license in 1968.

Web: www.mncomunicacion.com

Email: comunicacion@mncomunicacion.com

Móvil: 626 681 308

La entrada ‘Marbella Property Market Report 2018’ signals a new Golden Age for the sector se publicó primero en MN Comunicación.