La entrada THE VIEW show flat presentation event se publicó primero en MN Comunicación.

La entrada Launch event of THE SECRET organised by MN COMUNICACIÓN se publicó primero en MN Comunicación.

‘The Secret’: a complex of 34 luxury villas in El Real de La Quinta valued at more than €100M

 The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable

 With this exclusive project, Otero Group is securing itself within luxury residentials with homes worth more than €4M

Málaga, 8th October 2021.-

A luxurious and a sustainable lifestyle seem like the key factors that will define the next moves in the Real Estate sector. Fortunately, it seems that both of these factors can be found in Marbella, where Otero Group has just announced its new development “The Secret”: a complex made up of thirty-four luxury villas, whose prices range between two and seven million euros.

The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. In total, the project has an investment of €105M (million euros).

The project was announced yesterday afternoon at Los Naranjos Golf Club, with guests such as the Malaga Tourism Delegate, Nuria Rodríguez Cubero; the Mayor of Benahavís, Juan Antonio Mena; Rubén Otero, CEO of Otero Group (promoter of the project) and Joaquín Torres, founding partner of the Madrid studio A-CERO. More than 250 guests attended the event under strict supervision and safety measures, as required by the current health situation.

The Project

“The Secret” is the chosen name by Otero for their latest project in the Golden Triangle, and it could not be more accurate considering it is a true “real estate secret” hidden in one of the best locations of the Real de La Quinta in Benahavís.

There are few places in the world that can offer the quality of life of this area, a fact that is undoubtedly clear to the CEO of Otero Group, Rubén Otero, who highlights “the firm commitment the company has to unique projects in Andalusia, help improve the quality of life of our customers and continue to convert the Costa del Sol into an international benchmark as a destination for residential tourism”.

A premium experience, for a unique client

“The main objective of Otero Group when promoting its premium promotions is to make the customer feel like an exclusive consumer throughout the entire sales process. You must take the perspective that you are not buying a home, but that you are taking possession of a unique property in that will shape your life scenario.

From our company view, we believe that promoters of premium Real Estate have to go beyond the sale of real estate and have to enjoy the unique experience: during and after the purchase”, says Rubén Otero, CEO of Otero Group.

Post-pandemic life trends

The paradigm shift in consumer habits and post-pandemic work models have caused a transformation in the traditional pyramid of needs of the consumer-buyer of luxury residential products.

Those who used to choose Marbella as their second residence are now looking for it to be their main residence. Harmonizing your family life with your professional life is no longer an option, but it has become an aspiration of first necessity, and Marbella has become the best residential destination for families and professionals.

“The Secret” was born to meet this demand for a premium residential product on the Costa del Sol, with it being a unique real estate project that was announced today by Otero Group with the trademark of the prestigious architecture studio A-CERO, with Joaquín Torres and Rafael Llamazares at the helm.

Project magnitudes

With a final investment of 105 million euros, the complex consists of thirty-four luxury villas, whose prices range between two and seven million euros. The renowned architect Joaquín Torres will carry out the project of the most exclusive villa, which will occupy the three best plots of the land and will be fully customizable. Currently, there are already eight villas with a construction license and the works are scheduled to begin in January 2022.

“This project is another sign of Otero Groups’ clear commitment to being a benchmark in the premium residential sector of Andalusia and for this particular one, we have entrusted A-CERO, an architecture studio with prestige and richness. We hope that with this project our cardinal alliance with the study of Joaquín Torres and Rafael Llamazares will be just the beginning of a long road full of successes and unique projects together”, says Otero. “We are sure that this project will generate a positive and sustainable impact in the area since this type of promotion helps the Costa del Sol to stand out as an international tribute destination for residential tourism. Likewise, thanks to projects such as “The Secret”, we help promote and stimulate employment in the area. As an example of this generation of employment, it is expected that a total of 800 jobs will be created during the construction phase, until the summer of 2023, the estimated finish date”, highlights the CEO of Otero Group.

Potential buyer profile

As for the nationality of the buyers, the Scandinavian, Dutch and Belgian public stand out, with an average age of 45. Many of them are drawn to the security that this complex provides, being the second promotion of the Golden Triangle with armed guards, as well as offering the option of warding off the rooms or living room and using steel for blinds or walls. The certainty of safety is undoubtedly an added value with a high emotional component.

Each villa has a total of 1,000 meters with access to the services of the Real de La Quinta. By paying for an additional service, The Secret owners will be able to enjoy the facilities of the Lake Golf & Country Club. This club will house a golf course, an artificial beach, and a pool area for non-motorized water sports. Surrounding it, will be a wellness centre with a fully equipped gym, as well as a spa, sauna, massage areas and a heated swimming pool.

* For more information about the project and its technical and architectural characteristics visit the web https://otero.com.es 

About the cardinal alliance between Otero Group and A-CERO

This new Otero Group project will mark the beginning of a cardinal alliance with the prestigious architecture studio A-CERO, as it is expected that this will only be the beginning of a long journey between the two companies.

As Joaquín Torres himself declared this morning:

“The union with the Otero Group is a true reward for A-CERO, which comes to us after more than 25 years of hard work with projects of different types, but always specialized in luxury housing. This reward comes to us after having built more than 1,000 single-family homes around the world. Aspiring for excellence for us and for The Secret project is not an option, it is a must. Marbella is without a doubt one of the places on the planet where any architect would dream of working. Its climate, its people and its environment all make it a unique location. Good design transcends forms. It is the reflection of a good life”.

About Otero Group

A leading real estate developer on the Costa del Sol plans its national expansion in the short term (2022-23), with the main objectives of business diversification, geographic expansion and positioning as a premium brand in the real estate sector.

At the business level, Otero Group closed 2020 with a sales turnover of almost €50M (million euros). This year, 2021 a total turnover of around €100M is expected. For the period of 2022-24, the objective is to increase the total billing figure each year to exceed €300M in 2024.

The recently created Andalusian company (2017) stands out for its business model based on comprehensive management that covers the entire production process: from project conceptualization to delivery to the client.

With a portfolio developed by more than 3,000 real estate assets (Residential, tertiary, etc.), the Group currently has more than 300 million euros in assets under management and marketing.

Sobre A-Cero Joaquín Torres & Rafael Llamazares Architects

A-CERO is a company that was created in 1996, whose activity is focused on the integral development of architecture projects. The team that is led by Joaquín Torres with the helped of his partner Rafael Llamazares, has grown since then, now bringing together more than 100 professionals, distributed between two locations in Spain (Madrid and A Coruña), United Arab Emirates, Dubai and working in recent years and currently in projects of different sizes in other countries such as Brazil, Vietnam, Lebanon, Russia, Austria… among others.

www.a-cero.com

La entrada Otero Group entrusts the A-CERO architecture studio with its new luxury residential project in Marbella se publicó primero en MN Comunicación.

Marbella, April 15th 2019.- Real estate transactions in Marbella and its surrounding sphere of influence, specifically Estepona and Benahavis, more commonly known as the “Golden Triangle,” have stabilised after eight years of sustained growth.  Without a doubt, there has been a series of factors such as an over-supply of properties all aimed at the same client profile, the uncertainty being generated by Brexit and the global economic slowdown. These contributing factors have led the experts to foresee in the coming months a moderation in the rhythm of sales and property prices.  This Real Estate Market Report for the Costa del Sol has been written by Diana Morales Properties|Knight Frank, one of the most prestigious agencies in the area.  The report suggests the necessity to take all of these factors into account and calls all the players in this sector to “work at being creative, offering quality and value, and hope that price levels even out in the near future.”

Even though there has been an enormous increase in the number of sales in Estepona and Benahavis, Marbella still tops the charts in the number of transactions completed.  It is also a national indicator, often ahead of the curve economically, partly due to the fact that it is so dependent upon and in tune with the broader European economies.  The economic uncertainty in Catalonia combined with the recent tax reforms, virtually abolishing inheritance tax in the Autonomous Region of Andalusia, has had a positive knock-on-effect on these shores.

In an international context, the uncertainty being generated by Brexit has resulted in a slowing down of the British market, although it is still the biggest in Spain and especially here on the coast; in 2018 they represented 15% of the market compared to 21% in 2015.  This decrease has been compensated by an increase in the domestic market as well as a marked increase in the Norwegian, Swedish, Dutch, French, Belgium as well as Middle Eastern markets. All of these regions continue to show strong economic growth and have high income levels, which makes the Costa del Sol relatively affordable.  Easter week is one of the busiest times, witnessing a large increase in the number of possible buyers coming to the coast to view properties.

However, the adjustments being made by most economies in their downward output forecasts for 2019-2020 to just below 2%, as well as the fact that some American and European funds are not as active as they were a few years ago, makes experts think that there is a cooling down of economic fortunes in the near future. The report furthermore highlights the point that developers are suffering due to the effects of trying to compensate for the increased costs of construction and in land value which has forced them to raise their prices.

For this reason, the Real Estate Market Report by Diana Morales Properties | Knight Frank considers that these signs indicate that there should be “a cooling off of land and construction costs as well as an easing of property prices if the market is to regain its dynamism, as well as a resolution of the Brexit impasse.” According to their estimates, it will be the top end of the market which will be more resilient to these changes and will best maintain its value.

Benahavis, Estepona, Ojen, Mijas, as well as Casares and Manilva, have absorbed a large part of the recent growth in the real estate market in the past five years, largely in part due to the planning issues that have been plaguing Marbella, which has seen an increase in prices from 3%- 7% depending on the area and type of property during 2018.  However, “we’re witnessing a cooling off of demand in the new areas, as they too see prices rise perhaps more quickly that the market can carry right now.”

The report has furthermore detected two important phenomena.  On one side, there is a scarcity of new projects being developed in Marbella, being a direct consequence of the lack of land available for development and the problems arising from the delay in urbanistic planning licences.  This, and the lack of offer, has ensured that the Golden Mile has maintained its status as being the most exclusive address available, with prices reaching as much as €20,000 per meter squared on frontline beach properties. Urbanisations such as Sierra Blanca or Guadalmina maintain their prestige over the areas of Estepona or the Cala de Mijas, where there is more availability of land and building licences are readily attained.  The report also highlights the worrying lack of variety, with the majority of projects on the market focusing on the same mix of design, amenities and price range. The oversupply and over-competition in this sector has resulted in it being the victim to the greatest drop in sales from the lower–to-mid range bracket. But that’s not to say that original and truly luxurious initiatives can’t be successful.

New styles of properties

The report states that the majority of buyers in Marbella do not need mortgages and tend to be cash buyers.  The younger generations (35-44) rank first in property searches followed then by those in the 45-54 age bracket.

Demand is being centred on modern and newly constructed properties, with an increased interest in those promotions offering all the comforts and open spaces that can be found in a house but are in an apartment.  A change has also been noted in the style, going from the white minimalistic look of recent years to a fusion of classic-contemporary style. Environmental credentials and energy-efficient homes are also more important than before.  The market for renovating and modernising older properties is one that remains solid and is gaining in popularity again. This is especially noticeable in Marbella, the Golden Mile and in Nueva Andalucía. This formula allows for buyers to have the best of both worlds, a property in the best location combined with the best design, quality and technology.

About Diana Morales Properties | Knight Frank

Diana Morales began her professional career in real estate in Marbella in 1978, making Diana Morales Properties one of the oldest agencies on the Costa del Sol and a leader in the luxury real estate market. The company´s reputation both national and international as a boutique agency has gone from strength to strength. Having represented both Sotheby’s and Christie’s in the past, is now the sole representative of Knight Frank in Marbella, holding longstanding connections with both clients and fellow luxury segment professionals.  Diana Morales Properties | Knight Frank bring together the reputation and expertise of the local market with the international reach of having over 500 offices in 60 countries.

MN Comunicación  wrote the press release and sent it to all the press, local, national and international.

La entrada The 2019 Market Report by Diana Morales Properties | Knight Frank calls to action all the players in this sector to readjust the market se publicó primero en MN Comunicación.

The magnificent event held by The View Marbella was organised by MN Comunicación who also managed all the communication with the press for the event.

La entrada Video The View Marbella 2019 se publicó primero en MN Comunicación.

We would like to thank ABC for featuring our client The View Marbella in their most recent edition.

La entrada ABC COVERS THE VIEW MARBELLA se publicó primero en MN Comunicación.

The View, an ambitious development of more than 120 luxury apartments in Benahavís that already has its construction permit, will be the first project

Marbella, April 2nd 2019- Wilma Europe Holding, a real estate development group with 79 years of experience in the real estate sector and more than 100,000 properties in Germany, Holland, Belgium and the USA, touches down in Spain thanks to the construction company Sierra Blanca Global to promote distinct luxury property projects in the Costa del Sol. The first of these, The View, which already has its planning permission and whose construction will begin in two months, entails an investment of 120 million euros.

Under the name Wilma Sierra Blanca, the joint venture makes its debut in Spain with the acquisition of approximately 50,000m2 of land in the area of Benahavís, where The View will be built. An ambitious project of more than 120 luxury apartments with a spa, pools, gardens and an exclusive 24 hour concierge service. But what distinguishes the project is its impressive panoramic views thanks to the circular glass design of the apartments, into which exclusive solar protection technology will be incorporated to ensure both comfort inside and energy saving.

For the architectural design of The View, they have had to bear in mind each criteria of construction, engineering and amenities, from decoration to home automation, in order to achieve total integration from the start. The View also boasts an A-B energy certificate, the most efficient on offer. With all of this, Wilma Sierra Blanca is looking to set a benchmark in the construction and luxury property development sector in the Costa del Sol. The properties have a starting price of 609,000 euros and they are aimed at Norwegian, Swedish, Danish and particularly Belgian and German buyers, who in recent years have shown particular interest in the Costa del Sol.

The first Real Estate Project

The initial investment of Wilma Sierra Blanca in the Costa del Sol will have a final market value of 130 million euros, and will generate 250 job opportunities in the area during seasonal peak periods, a figure that doubles if indirect employment is included. The launch date is predicted to be spring 2021, although there are already numerous reservations made by northern and central Europeans interested by the climate, the services and the connections that the Costa del Sol boasts. The price of the properties ranges from 600,000 to 2.5 million euros.

The View will be the first of Wilma Sierra Blanca’s real estate projects to be developed in prime areas of southern Spain, a destination that is becoming increasingly preferred by central Europeans. As part of an ambitious expansion plan, the board of directors is studying other projects for future investments.

Pedro Antonio Rodríguez, managing partner of Sierra Blanca Global and Wilma Sierra Blanca, stated that “Wilma comprises of a total of 300,000 projects and a history of 450,000m2 of constructed land, and our synergy with Sierra Blanca Global signifies a strategic step for our diversification into the luxury property sector in Spain.”

Also he has highlighted that both of these companies and Wilma Europe Holding “are very aligned, as they share the same values and it is for that, with the creation of Wilma Sierra Blanca, we are shaping long term prospects and are convinced that we will establish fruitful relations with new alliances in the sector.”

About Wilma Europe Holding:

Founded in 1939, it occupies second place in the 2015 Bulwiengesa Project Development rankings, after its German subsidiary, Wilma Inmobilien. With an annual sales volume of 350 million euros, a portfolio of 2,000 million euros and more than 150 employees, the company specialises in sustainable residential projects that are top quality in every step of  the project, from the property acquisition, planning and construction coordination, to the turnkey delivery.

About Sierra Blanca Global:

With over 10 years of experience, Sierra Blanca global is characterised by its offer of a high quality luxury property construction service in the Costa del Sol, at the forefront of innovation and technology, counting on infrastructure and experience to manage multiple property developments each with their own team. It forms a part of a group of businesses that includes Sismo Building Technology, a pioneer in construction technology in Spain, whose care for the environment and energy efficiency give them a clear conscience.

La entrada Wilma Europe Holding enters the luxury Spanish real estate market together with Sierra Blanca Global se publicó primero en MN Comunicación.

La entrada Spanien Aktuell publishes article on Be Lagom se publicó primero en MN Comunicación.

Yesterday in Benahavís we celebrated the launch of The View. A new real estate promotion for future residents to enjoy the best architecture of the highest quality and above all, the ‘golf balcony’. The event we organized for The View was just a taste of what is to come for these buyers: work, enthusiasm, passion, elegance and a great atmosphere. At MN Comunicación we are delighted to have organized this event, in which we even held a mini-golf tournament!

More than 200 people enjoyed the amazing catering whilst listening to jazz music and learned first hand every detail of The View, which will commence development by the end of this year. Thankyou Wilma-Sierra Blanca for putting your trust in us and to all the suppliers who always go above and beyond to provide quality of the highest standard.

Video of the event The View

Photos of the event

La entrada The launch of The View se publicó primero en MN Comunicación.

 • Altur Homes is beginning the construction of 13 luxury villas in Benahavís, which is set to become one of the most exclusive projects on the Costa del Sol

 • This project will involve an investment of more than 15 million and will employ up to 200 people

BENAHAVÍS. 09/19/2018. The multinational promoter Altur Homes, dedicated to high quality residential property development, has launched one of the most exclusive and breakthrough promotions of the Costa del Sol, Be Lagom. Set in a singularly beautiful location with spectacular views over the Mediterranean, the license has already been granted for this groundbreaking project in Benahavís.

Be Lagom will house 13 luxury villas, inspired by the needs and preferences of the most demanding residents of our planet: sustainability, organic food and circular economy. As such, the project will boast over 5000m2 of Mediterranean gardens, with organic fruit orchards, an abundance of flowers and trees and stunning landscaping that will enhance the beauty of the surrounding views and countryside, whilst also creating common spaces, which will intensify the sense of community living. The villas which will start at a price of 1.2 million euros, are aimed at buyers from countries such as Norway, Sweden, Belgium and England for those in search of a second home of quality and numerous services.

Altur Homes presents a project for buyers who appreciate a privileged situation and the exclusivity of a luxury design. The 13 Be Lagom villas, situated over a total area of ​​14,000 m2 in the area of ​​La Alquería, have 360º views to the sea and Marbella. Boasting viewpoints and rest areas, as well as co-living spaces, Be Lagom is more than a residential development it is a way of life promoting networking and a collaborative economy.

The investment of the project is around € 15,000,000. The works will begin in November 2018 and the construction time will be approximately between 18 and 20 months.

Architecture in line with nature

Architecturally, the project highlights the combination of natural materials and contemporary design. The use of wood and stone combined with iron, recalls traditional construction, whilst providing warmth and integrating with nature. Regarding the design, the villas have also been adapted to the orography, so that the facades open towards the sea, and in the north they are covered, offering seclusion and privacy.

The Be Lagom project has received the international Breeam certification, a world-renowned method to assess the sustainability of buildings in up to 10 technical aspects, including Health and Wellbeing, Energy, Water, Ecological land use, and innovation.

Application of the Circular Economy

Increasingly, people are aware of the need to live in a sustainable manner. Be Lagom is a unique real estate project that will make the way of life of its residents an example of the so-called circular economy that is so in vogue in recent times. Society moves at a vertiginous pace that affects all facets of our life and has completely transformed our consumption patterns. Natural resources are limited and are beginning to run out, triggering serious consequences for our environment. For this reason, the circular economy tries to implement a new, non-linear economy, based on the principle of “closing the life cycle” of all products and services.

Under this premise, Be Lagom was born, a real estate project that will establish the circular economy in homes and that firmly believes that the preservation of our resources is a shared responsibility of all sectors. As such, Be Lagom has been designed: a community that encourages its residents to live according to a philosophy of life in line with concepts of the circular economy.

The Be Lagom Concept

Lagom is a Swedish word that enhances the virtue of the midpoint.
Lagom means “the right amount”, avoiding excess and extreme limitation, which allows us to better understand what makes us happy and what works for our mental well-being.

The term is combined with the idea of ​​just “Being” hence “Be” and implies the meanings derived from the philosophy of life to which the term Lagom refers.

Lifestyle oriented to the 5 Senses and the 5 Elements

Be Lagom is understood as a promise to live a complete experience that invites you to enjoy the 5 senses: to hear the sound of water and of the earth when you touch it, the sound of collecting crops; your feet on the wet earth, touching and picking fruit from the orchards, smelling the flowers, the experience of cooking your home-grown fruit; smelling the fruity aromas, and tasting fruits that you have picked yourself and of course enjoying the sea, orchards and gardens.

Likewise, it is a project with a style in which the 5 elements are contemplated: Earth, water, fire, wood and metal. And, in addition, the architecture of this initiative encourages us to enjoy the spirit, touch the materials and reconnect with the earth through its textures.

Landscaping, one of Be Lagom’s flagships

The exclusivity of this project also lies in an unprecedented landscape work on the Costa del Sol. This project incorporates pergolas, water sources, pedestrian paths, flower gardens, fruit trees, native and private gardens over 5,000 m2 of Mediterranean gardens. The project includes several areas in which there will be berry bushes, aromatic shrubs, Mediterranean shrubs, fruit trees and trellised plantations. All these species of trees and shrubs will be used either edible, for the cultivation of cut flowers or for the production of aromatic products, thus entering again the cycle and the philosophy of life that is behind the circular economy.

At the forefront of innovation

The integration of demotic technology in all aspects of the home will be present throughout the project, via technology security systems, in energy management, for the well-being of the owners and in telecommunications.

Main actors of the project

One of the key features of this project is that Altur Homes has chosen an excellent team of professionals behind it. And the fact is that after all Be Lagom is also a philosophy of extended life at real estate level in which several professionals have grouped who will have the opportunity to materialise the project of their dreams.

Gonzalez & Jacobson Arquitectura designed the project under the tutelage of architect Rodolfo Amieva. Laura Pou, will be at the forefront of landscaping, whilst Guillermo Tragant and his studio Furia have been responsible for the conceptualisation of the project. Finally, Marina Romero will be the promoter of Altur Homes.

This project has involved more than 80 people directly and will generate 200 indirect jobs, in addition to 20 permanent jobs.

About Altur Homes

Altur Homes is a company dedicated to the promotion of residential and mixed-use real estate ventures. His projects stand out for their design, high constructive quality and, especially, for adapting each house to the particular needs, housing and comfort requirements of each buyer. Among its distinctive factors, it has a dedicated team of professionals and a large land bank to carry out in each site the most convenient undertaking for those who wish to live in each city. Altur Homes works day by day to be recognised for the excellence of its projects and brands, in terms of architectural design, constructive reliability and user experience.

Contact: Marie-Noëlle Comunicacion – Natalie
comunicacion@mncomunicacion.com
626 681 308

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La entrada Altur Homes and the Town Hall of Benahavís present Be Lagom, the first sustainable and organic architectural project in Spain se publicó primero en MN Comunicación.